Chapter 13
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ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT
| I | F | E | T | H | G | U | O | S | N | U | R | P | R | O | D | U | C | T | B |
| D | S | S | H | O | P | P | I | N | G | X | B | L | M | F | B | Q | J | N | N |
| N | U | I | L | I | C | E | N | S | I | N | G | H | Q | O | Y | D | K | C | O |
| N | G | W | K | Q | M | N | M | A | T | E | R | I | A | L | S | Q | N | Z | Y |
| D | E | T | N | E | M | G | U | A | Q | U | A | L | I | T | Y | O | A | D | A |
| H | G | L | M | V | N | Q | B | F | U | E | S | P | L | J | I | S | B | Y | U |
| R | C | J | K | O | Z | I | F | A | C | T | U | A | L | T | M | T | C | N | Q |
| N | O | I | T | A | Z | I | L | A | B | I | N | N | A | C | C | N | N | A | T |
| Y | F | V | N | O | I | T | A | V | O | N | N | I | W | Y | E | F | Y | M | I |
| Y | C | S | S | L | Q | I | K | C | E | J | T | U | T | T | V | L | V | I | F |
| Q | B | F | L | A | N | O | I | T | A | N | F | L | S | T | O | R | E | C | E |
| P | N | O | I | S | N | E | T | X | E | O | A | I | L | B | U | K | H | H | N |
| R | B | F | Q | Z | S | E | G | R | I | I | S | E | R | V | I | C | E | S | E |
| W | M | Y | T | I | U | Q | E | E | C | N | N | S | T | H | D | N | A | R | B |
| E | R | U | T | A | E | F | O | E | O | K | C | U | U | U | U | J | H | H | E |
| E | L | L | K | O | F | R | P | C | O | N | V | E | N | I | E | N | C | E | R |
| I | Y | Q | T | I | N | S | T | A | L | L | A | T | I | O | N | S | H | H | O |
| G | O | X | D | I | S | C | O | N | T | I | N | U | O | U | S | Q | R | V | C |
| V | S | B | P | F | R | C | O | B | R | A | N | D | I | N | G | O | O | D | S |
| D | V | W | T | K | A | B | P | X | D | U | G | N | M | G | T | V | P | P | I |
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