Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

C X L V K U N S O U G H T W M Q R N X H
V I T C U D O R P G Y X D H J F G W Z Y
K T M I V X G I C Q V T F X U Q T Y I V
O F S A G N I S N E C I L Y X C S N U I
R H P J N P Y B L A U T C A O D O W Y X
Q W K O D Y F W O S R Z O B I I T S C V
I I F G N I D N A R B O C L T C O L N T
N O I T A Z I L A B I N N A C U E G E K
E T Y N O I T A V O N N I M B B W P T M
U R K T I A U G M E N T E D G P K V S E
S F U J I F B A L W N A T I O N A L I M
E N I T J U T I F E N E B E R O C G S G
C X Z Q A E Q A R O I F C D S Y A R N W
I A Q O R E C E X T E N S I O N I X O T
V T W I V H F A E C N E I N E V N O C S
R L A U Z F F S H O P P I N G O O D S S
E L E E I N S T A L L A T I O N S T F W
S P T D I S C O N T I N U O U S T O R E
N Q U A L I T Y J A E N S X N C Q A M P
Q V Q P K T E S B M C O E Z U U I C S W
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1C # # # # U N S O U G H T # # # # # # #
2# I T C U D O R P # Y # # # # # # # # #
3# # M # # # # # # # # T # # # # # # # #
4# # # A G N I S N E C I L # # # # N # #
5# # # # N # # # L A U T C A # # O # Y #
6# # # # # Y # # # # # # # # I I # # C #
7# # # G N I D N A R B O C # T C # # N #
8N O I T A Z I L A B I N N A C # E # E #
9E # Y N O I T A V O N N I # # # # P T #
10# R # T # A U G M E N T E D # # # # S #
11S # U # I # # A # # N A T I O N A L I #
12E # # T # U T I F E N E B E R O C # S #
13C # # # A E Q # R # # # # # # # # # N #
14I # # # R E # E X T E N S I O N # # O #
15V # # I # # F # E C N E I N E V N O C #
16R # A # # F # S H O P P I N G O O D S #
17E L # # I N S T A L L A T I O N S # # #
18S # # D I S C O N T I N U O U S T O R E
19# Q U A L I T Y # # # N # # # # # # # #
20# # # # # # # # # # # # E # # # # # # #
Word X Y Direction
ACTUAL  145w
AUGMENTED  610e
BENEFIT  1312w
BRAND  117w
CANNIBALIZATION  148w
COBRANDING  137w
CONSISTENCY  1915n
CONTINUOUS  718e
CONVENIENCE  1915w
COREBENEFIT  1712w
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  77nw
EQUITY  814nw
EXTENSION  814e
FEATURE  715nw
GOODS  1516e
INNOVATION  139w
INSTALLATIONS  517e
LICENSING  134w
LINE  1017se
MATERIALS  910sw
NATIONAL  1111e
PRODUCT  92w
QUALITY  319e
SERVICES  118n
SHOPPING  816e
SPECIALTY  1910nw
STORE  1618e
UNSOUGHT  61e