Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

D Y N A M I C N A U G N P F K D A S P I
E D G S R Z A O C W N N N Z R T E Y U C
C O B R A N D I N G I O T E P C R J P S
O P R X U T W T N O P I M E I M D D Q D
N F A N E H N A O O P S Z V Q A I I K J
S M N F W G H Z I D O N R W R F N S B E
I D D G T U Z I T S H E D E F Y S C E X
S Z F P P O M L A B S T Y E N P T O T B
T Q E S R S S A V Q Q X R Q E I A N L G
E U A I O N L B O B T E A C E U L T V A
N A T L D U A I N U N G I C G I L I L L
C L U A U X I N N T O A N M C N A N E N
Y I R N C D R N I N L E E E B C T U Q Q
A T E O T E E A L T I N N R T U I O W R
W Y T I D G T C Y N T S Y U O U O U H R
Y B T T O I A I E E I T A Z H T N S Y T
R Z O A O C M V D N I L K H M P S J K C
F Q C N I Q N Q G U X Y A Y Z B Q C G W
S A L O L O C W Q Q V G S V B W O L B T
T E B X C O R E B E N E F I T J N K V U
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1D Y N A M I C N # # G # # # # # # S # #
2# # # # # # # O # # N N # # # # E # # #
3C O B R A N D I N G I O # # # C # # # #
4O # R # # T # T N O P I # # I # # D # #
5N # A # # H # A O O P S # V # # I I # #
6S # N # # G # Z I D O N R # # F N S # #
7I # D # # U # I T S H E # E F # S C # #
8S # F # P O # L A # S T # E N P T O # #
9T Q E # R S S A V # # X R # E I A N # #
10E U A # O N L B O # # E # C E U L T # #
11N A T L D U A I N # N # I C G I L I # #
12C L U A U # I N N T # A N M C # A N # #
13Y I R N C # R N I # L E E E # C T U # #
14# T E O T # E A # T I N N R T # I O # #
15# Y # I # # T C Y N T S Y U O # O U # #
16# # # T # I A # E E I T A # # T N S # #
17# # # A O # M V D N I L # # # # S # # #
18# # # N # # N # G U # # # # # # # # # #
19# # # # # O # # Q # # # # # # # # # # #
20# # # # C O R E B E N E F I T # # # # #
Word X Y Direction
ACTUAL  1712sw
AUGMENTED  179sw
BENEFIT  920e
BRAND  33s
CANNIBALIZATION  814n
COBRANDING  13e
CONSISTENCY  13s
CONTINUOUS  187s
CONVENIENCE  520ne
COREBENEFIT  520e
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  11e
EQUITY  820ne
EXTENSION  1210n
FEATURE  38s
GOODS  103s
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1710sw
LINE  1710nw
MATERIALS  717n
NATIONAL  418n
PRODUCT  58s
QUALITY  210s
SERVICES  118ne
SHOPPING  118n
SPECIALTY  177sw
STORE  1717nw
UNSOUGHT  611n