Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

O G J D S X R Q Q N I A K V L J B A D Y
H G N I D N A R B O C Y T I L A U Q T X
K K G T W S M A U G M E N T E D H H Z R
Y Y T L G F W E N I L A N O I T A N I L
I M A T E R I A L S X W N Z M P O Z X O
E G N I P P O H S P D Y N A M I C Z Y Y
X T G T I F E N E B E R O C T B I B C T
N O I T A Z I L A B I N N A C C J N T M
I G C N O I T A V O N N I W Y J E Z T Z
M X N T Q E U Z C W U T S T B T S W T O
U Z G I P U C R S T N T L R S A E W Y W
N N O I S N E T X E U A U I J U C T L O
S L A L U N S C R K I A S C G S I T B V
O C D H N U E E H C G N L L Y U V F S Z
U J E M X H F C E G O E R R Q G R V K G
G O O D S F H P I C O N V E N I E N C E
H M M U I N S T A L L A T I O N S Y M V
T W R D I S C O N T I N U O U S T O R E
U A S G S Z I M O H O S U F E A T U R E
N M R S I C I A T C U D O R P R P Q Y K
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# G N I D N A R B O C Y T I L A U Q # #
3# # # # # # # A U G M E N T E D # # # #
4# # # # # # # E N I L A N O I T A N # #
5# M A T E R I A L S # # # # # # O # # #
6# G N I P P O H S # D Y N A M I C # # Y
7# # # T I F E N E B E R O C T # # # C #
8N O I T A Z I L A B I N N A C # # N # #
9# G # N O I T A V O N N I # Y # E # # #
10# # N # # # # # C # # T # T # T S # # #
11U # # I # # # # # T N # L # S # E # Y #
12N N O I S N E T X E U A # I # # C T # #
13S # # # # N # # R # I A S # # # I # # #
14O # # # # # E E # C # N L # # U V # # #
15U # # # # # F C E # O # # # Q # R # # #
16G O O D S F # P I C O N V E N I E N C E
17H # # # I N S T A L L A T I O N S # # #
18T # # D I S C O N T I N U O U S T O R E
19# # # # # # # # # # # # # F E A T U R E
20# # # # # # # # T C U D O R P # # # # #
Word X Y Direction
ACTUAL  89se
AUGMENTED  83e
BENEFIT  107w
BRAND  92w
CANNIBALIZATION  148w
COBRANDING  112w
CONSISTENCY  1016ne
CONTINUOUS  718e
CONVENIENCE  1016e
COREBENEFIT  147w
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  116e
EQUITY  1416ne
EXTENSION  1012w
FEATURE  1419e
GOODS  116e
INNOVATION  139w
INSTALLATIONS  517e
LICENSING  1017nw
LINE  114w
MATERIALS  25e
NATIONAL  184w
PRODUCT  1520w
QUALITY  172w
SERVICES  1717n
SHOPPING  96w
SPECIALTY  717ne
STORE  1618e
UNSOUGHT  111s