Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

C I A X Q R E L V Y B G K N D C S W Y C
A P U H Z A R B N N L F G O O D S N I O
W Z E G W W U P Q O S N K I K D N A R B
N X G D G F T X R I I G N T D U E U Y R
K P E I I N A Y M S K S O A Y L N Y C A
C T Y S N F E Y N N B M I Z N N S X O N
O H B C S N F E J E R Q T I A P Q R N D
R G Y O T H C E O T S E A L M C J U V I
E U Y N A I O A R X A Y V A I P X F E N
B O T T L Y Z P V E T I O B C N F K N G
E S G I L T C G P I N G N I U F E L I M
N N U N A C Q T U I M T N N F J L A E L
E U Q U T U B Q V Z N B I N M G Y N N Y
F V N O I D E T N E M G U A S Q G O C T
I E M U O O S F B S A E U C T H J I E I
T M L S N R Y J B Y Q F Z T I I W T P L
E R O T S P E C I A L T Y U P C O A Y A
L N Q G R A E J Q A Q Q K A U N F N W U
C O N S I S T E N C Y X H L V G D K A Q
J A M M A T E R I A L S E R V I C E S K
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # E # # # # # # N # # # # # C
2# # # # # # R # # N # # G O O D S # # O
3# # # # # # U # # O # N # I # D N A R B
4# # # D # # T # # I I # N T D # # # # R
5# # # I I # A # # S # # O A Y # # # C A
6C T # S N F E # N N # # I Z N # # # O N
7O H # C S # F E # E # # T I A # # # N D
8R G # O T H C E # T # # A L M # # # V I
9E U # N A I O # R X # Y V A I # # # E N
10B O # T L # # P # E T # O B C N # # N G
11E S # I L T # # P I N # N I # # E L I #
12N N # N A C # # U I # T N N # # # A E #
13E U # U T U # Q # # N # I N # # # N N Y
14F # # O I D E T N E M G U A # # # O C T
15I # # U O O # # # # # # # C T # # I E I
16T # # S N R # # # # # # # T # I # T # L
17E R O T S P E C I A L T Y U # # O A # A
18# # # # # # # # # # # # # A # # # N # U
19C O N S I S T E N C Y # # L # # # # # Q
20# # # M A T E R I A L S E R V I C E S #
Word X Y Direction
ACTUAL  1414s
AUGMENTED  1414w
BENEFIT  110s
BRAND  203w
CANNIBALIZATION  1414n
COBRANDING  201s
CONSISTENCY  119e
CONTINUOUS  47s
CONVENIENCE  195s
COREBENEFIT  16s
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  154s
EQUITY  714ne
EXTENSION  1010n
FEATURE  77n
GOODS  132e
INNOVATION  1313n
INSTALLATIONS  55s
LICENSING  510ne
LINE  148se
MATERIALS  420e
NATIONAL  1818n
PRODUCT  617n
QUALITY  2018n
SERVICES  1220e
SHOPPING  57se
SPECIALTY  517e
STORE  517w
UNSOUGHT  213n