Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

S L F H F G N I P P O H S E R V I C E S
T A W E I D B E T C U D O R P F V U Y T
I I B Y L Q M C O B R A N D I N G B U E
E F F N A T I O N A L V B G Q F H X Z G
Y H E E O E B J Y T L A I C E P S Y N X
C A D M N I N N O V A T I O N Q N S N C
N J M P Y E T I F H Y B G L L X O U G R
E C A N N I B A L I Z A T I O N I O Q Q
T O O U G D Y S I F O L O C F J T U H I
S N J R G O O D S T K L A U T C A N M U
I V S O E M K K Z G N L E A V L L I E R
S E L U R B E R O P N E O R I V L T F C
N N A N B R E N D H X I R T O I A N F H
O I I S O A V N T T N B Y E C T T O W E
C E R O X N V W E E L R Q E F X S C L M
W N E U X D N N A F D U N L H F N S V Y
Q C T G T J S C V G I S E Q W D I I D Y
V E A H Y I G T B T I T Z N H V Q D A Q
W H M T O W J Y Y N P F K H B N Z G A R
O D Y N A M I C G T E R U T A E F V W F
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # G N I P P O H S E R V I C E S
2T # # # # # # # T C U D O R P # # # # #
3# I # # # # # C O B R A N D I N G # # #
4# # F N A T I O N A L # # # # # # # # #
5Y # # E O E # # Y T L A I C E P S # # #
6C # # # N I N N O V A T I O N # N S # #
7N # # # # E T I # # # # # # # # O U # #
8E C A N N I B A L I Z A T I O N I O Q #
9T O O U # # # # I # # # # # # # T U # #
10S N # R G O O D S T # L A U T C A N # #
11I V S # E M # # # # N # E # # L L I # #
12S E L U # B E # # # # E # R I # L T # #
13N N A N # R E N # # X # R T O I A N # #
14O I I S # A # N T T # # Y E C T T O # #
15C E R O # N # # E E # # Q E F # S C # #
16# N E U # D # N # F D U N # # F N S # #
17# C T G # # S # # # I S # # # # I I # #
18# E A H # I # # # T I T # # # # # D # #
19# # M T O # # # Y N # # # # # # # # # #
20# D Y N A M I C G # E R U T A E F # # #
Word X Y Direction
ACTUAL  1710w
AUGMENTED  38se
BENEFIT  78nw
BRAND  612s
CANNIBALIZATION  38e
COBRANDING  83e
CONSISTENCY  115n
CONTINUOUS  1815n
CONVENIENCE  28s
COREBENEFIT  28se
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  220e
EQUITY  1414sw
EXTENSION  1212sw
FEATURE  1720w
GOODS  510e
INNOVATION  66e
INSTALLATIONS  1717n
LICENSING  1712sw
LINE  98nw
MATERIALS  319n
NATIONAL  44e
PRODUCT  152w
QUALITY  189sw
SERVICES  131e
SHOPPING  131w
SPECIALTY  175w
STORE  1715nw
UNSOUGHT  412s