Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

P Q P Q P E L I C E N S I N G O O D S L
C A I N D V Y T I L A U Q D A B Q P T N
O O K U O G M A T E R I A L S O K T M W
N J B N M I H W W X B S M E R U T A E F
S X S R O C S J Y T L A I C E P S A S X
I B E C A I N N O V A T I O N R N W N J
S M R O E N T D E Q U I T Y T O O A J F
T A V N C E D A C T U A L I X D I H L V
E N I K N C Y I I Y X O F D C U T X J P
N E C B E S N D N T U E E G B C A D L P
C X E L I X A P W G N T E T P T L K A Y
Y E S R N I M G M E N E H R I T L P N T
V K H K E C I P B E F G R F O B A Y O U
M Z O J V L C E M U U Q E E O T T W I S
D E P I N S R G J O I N U X F M S J T D
J N P K O O U I S M E N G Q M F N Z A C
C B I E C A N N I B A L I Z A T I O N T
U K N R L S U O U N I T N O C S I D S R
C T G F N I U Z S N O R N O I B D L M H
U U S B V V W H E B E U S E S R I I Z O
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # L I C E N S I N G O O D S #
2C # # N # # Y T I L A U Q # # # # # # #
3O O # # O # M A T E R I A L S # # # # #
4N # B N # I # # # # # # # E R U T A E F
5S # S R O # S # Y T L A I C E P S # # #
6I # E # A I N N O V A T I O N R N # # #
7S # R # E N T # E Q U I T Y T O O # # #
8T # V # C # D A C T U A L I # D I # # #
9E # I # N # Y I I # X # F D # U T # # #
10N # C # E # N # N T # E E # # C A # L #
11C # E # I # A # # G N T E T # T L # A #
12Y # S # N # M # # E N E H R I # L # N #
13# # H # E # I # B E # G R F O # A # O #
14# # O # V # C E M # U # E E # T T # I #
15# # P # N # R G # O # N # # F # S # T #
16# # P # O O U # S # E # # # # F N # A #
17# # I # C A N N I B A L I Z A T I O N #
18# # N # # S U O U N I T N O C S I D # #
19# # G # # # # # # N # # # # # # # # # #
20# # # # # # # # E # # # # # # # # # # #
Word X Y Direction
ACTUAL  88e
AUGMENTED  617ne
BENEFIT  1017ne
BRAND  34se
CANNIBALIZATION  617e
COBRANDING  12se
CONSISTENCY  12s
CONTINUOUS  1518w
CONVENIENCE  517n
COREBENEFIT  517ne
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818w
DYNAMIC  78s
EQUITY  97e
EXTENSION  1210nw
FEATURE  204w
GOODS  151e
INNOVATION  66e
INSTALLATIONS  1717n
LICENSING  71e
LINE  1217sw
MATERIALS  73e
NATIONAL  1917n
PRODUCT  165s
QUALITY  122w
SERVICES  35s
SHOPPING  312s
SPECIALTY  175w
STORE  1715nw
UNSOUGHT  718ne