Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

J M N B T I F E N E B E R O C U J S F Y
S H E X Y E I H U D H Y C V N Z N Z H K
T D F B A C O N V E N I E N C E W I A I
W Z O T U N S O U G H T G U X K E N W V
P H U O E W G N I D N A R B O C O R F D
L R F H G N I P P O H S E R V I C E S C
E R X M M H I X V J X V Q O T W L Y F M
N O I T A Z I L A B I N N A C T U A L E
A G Y N O I T A V O N N I U K P Y M H B
T D N T S S E R A G F T A G A B T K Z E
I M A I I I V G P X N O U M Q S L E A R
O A H C S U T W E E R Q Y E E B A Q F X
N T Z I M N Q Y R A P H M N M L I N H N
A E K M O K E E Q U A L I T Y E C Z K B
L R D A C H F C N O I S N E T X E C Z X
S I X N Y F D W I U T C U D O R P F P W
F A Y Y I N S T A L L A T I O N S K O V
L L F D I S C O N T I N U O U S T O R E
G S K R C O N S I S T E N C Y I C Z O R
H Q T M J X I X E G Q G V N A S O I C U
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # T I F E N E B E R O C # # # # #
2S # # # # E # # # # # # # # # # # # # #
3# D # # A C O N V E N I E N C E # # # #
4# # O T U N S O U G H T # # # # # N # #
5# # U O E # G N I D N A R B O C O # # #
6# R # # G N I P P O H S E R V I C E S #
7E # # # # # I # # # # # # # T # # # # #
8N O I T A Z I L A B I N N A C T U A L #
9A G Y N O I T A V O N N I U # # Y # # #
10T # N T # # # # # # # T # G # # T # # #
11I M # I I # # # # # N # # M # # L # # #
12O A # C S U # # # E # # # E # # A # # #
13N T # I # N Q # R # # # # N # # I # # #
14A E # M # # E E Q U A L I T Y # C # # #
15L R # A # # F C N O I S N E T X E # # #
16# I # N # F # # I # T C U D O R P # # #
17# A # Y I N S T A L L A T I O N S # # #
18# L # D I S C O N T I N U O U S T O R E
19# S # # C O N S I S T E N C Y # # # # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  148e
AUGMENTED  148s
BENEFIT  111w
BRAND  145w
CANNIBALIZATION  148w
COBRANDING  165w
CONSISTENCY  519e
CONTINUOUS  718e
CONVENIENCE  63e
COREBENEFIT  151w
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  418n
EQUITY  814nw
EXTENSION  1715w
FEATURE  71sw
GOODS  56nw
INNOVATION  139w
INSTALLATIONS  517e
LICENSING  1017nw
LINE  88nw
MATERIALS  211s
NATIONAL  18s
PRODUCT  1716w
QUALITY  1014e
SERVICES  126e
SHOPPING  126w
SPECIALTY  1717n
STORE  1618e
UNSOUGHT  54e