Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

Y R H H Q I X F V W X R Y R D H Y G C D
N W D L Y V V N E L D H E R U T A E F O
X Z K E D Y D J H Y Z S R S W D A P E C
Q G O N D I S C O N T I N U O U S L X O
B N X A O H S O O Y T I L A U Q P F K N
P I U T L I A B X N I M X C R C J S O S
R P D I S N T R W R V U A T J T Z I T I
O P Z O Y S R A U G M E N T E D T O Y S
D O U N U T M N I D G S N X F A R Y G T
U H P A R A I D K T D M T I Z E Z T N E
C S M L Y L K I A O N E A I E B N I I N
T E V R J L Z N O T N E L T P N X U S C
L C I D E A U G F S G A R I E E C Q N Y
A I U T B T G G I I B X E E N R F E E Y
U V C I Y I O O S I J G M S F E I G C E
T R C W T O N U N S O U G H T F D A I E
C E X T Y N S N O I T A V O N N I J L B
A S F C E S A D D P L C I M A N Y D Y S
Z T L K R C O R E B E N E F I T L Y P J
R Y G I O M S P E C I A L T Y G N U K G
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# # # # # # # # # # # # E R U T A E F #
3# # # # # # # # # # # # # # # # # # # C
4# G # N D I S C O N T I N U O U S # # O
5# N # A O # # O O Y T I L A U Q # # # N
6P I # T # I # B # N # # # # # # # # O S
7R P # I # N T R # # V # # # # # # I T I
8O P # O # S # A U G M E N T E D T O # S
9D O # N # T # N I # # S N X # A R Y G T
10U H # A # A # D # T D M T I Z E # T N E
11C S # L # L # I # O N E A I E # # I I N
12T E # # # L # N O # N E L T # N # U S C
13L C # # # A # G # S # A R I E # C Q N Y
14A I # # # T # # I # B # # E N R # E E #
15U V # # # I # O # I # # # # F E I # C #
16T R # # # O N U N S O U G H T F # A I #
17C E # # # N # N O I T A V O N N I # L #
18A S # # # S A # # # # C I M A N Y D # S
19# # # # # C O R E B E N E F I T # # # #
20# # # # # # S P E C I A L T Y # # # # #
Word X Y Direction
ACTUAL  118n
AUGMENTED  88e
BENEFIT  1019e
BRAND  86s
CANNIBALIZATION  718ne
COBRANDING  84s
CONSISTENCY  203s
CONTINUOUS  84e
CONVENIENCE  84se
COREBENEFIT  619e
DIFFERENTIATION  1111nw
DISCONTINUOUS  54e
DYNAMIC  1818w
EQUITY  1814n
EXTENSION  158sw
FEATURE  192w
GOODS  813ne
INNOVATION  1717w
INSTALLATIONS  66s
LICENSING  1917n
LINE  1312se
MATERIALS  1210se
NATIONAL  44s
PRODUCT  16s
QUALITY  155w
SERVICES  218n
SHOPPING  211n
SPECIALTY  720e
STORE  206sw
UNSOUGHT  816e