Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

R U W E F T I S D X V P I U U Z X Z J L
O Y L P K F N H G D G F Y C O S V V X A
U C X X I G X N P P S B W B W D T L P U
T N H N O E I X U V E F E A T U R E W T
H E R E O P A E E T I F E N E B E R O C
G T C B P I R T C Y T L A I C E P S F A
U S D O V M T O H N I U S L N P E U Q N
O I H R X R G A D O E Z W Z T R N O U N
S S R J Q A X D I U T I W T V U O U A I
N N N M H H N X V T C U N I I I I N L B
U O P L A N O I T A N T C E T N T I I A
G C O B R A N D I N G E L I V R A T T L
N H K S E U Y B M Y S A R T H N V N Y I
I F W R R G I V Y T I U Q E Q P O O O Z
S N G G O M A T E R I A L S F R N C E A
N I H O T E X T E N S I O N J F N S Y T
E Q D Q S N O I T A L L A T S N I I I I
C S E V T T V C P C I C I M A N Y D Q O
I B R Z O E D T Q N B H F X U X F T Z N
L W L B V D R C E Q H R T O T B H O I E
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # L
2# Y # # # # # # G # # # # # # # # # # A
3# C # # # # # N # # # # # # # # # # # U
4T N # N # # I # # # # F E A T U R E # T
5H E # # O P # E # T I F E N E B E R O C
6G T # # P I R # C Y T L A I C E P S # A
7U S # O # # T O # N # # # # # # E U Q N
8O I H # # # # A D # E # # # # R N O U N
9S S # # # # # # I U # I # # V # O U A I
10N N # # # # # # # T C # N I # # I N L B
11U O # L A N O I T A N T C E # # T I I A
12G C O B R A N D I N G E # # V # A T T L
13N # # # E U # # # # S # R # # N V N Y I
14I # # # R G # # Y T I U Q E # # O O # Z
15S # # # O M A T E R I A L S F # N C # A
16N # # O T E X T E N S I O N # F N S # T
17E # D # S N O I T A L L A T S N I I # I
18C S # # # T # # # # I C I M A N Y D # O
19I # # # # E # # # N # # # # # # # # # N
20L # # # # D # # E # # # # # # # # # # #
Word X Y Direction
ACTUAL  206n
AUGMENTED  612s
BENEFIT  165w
BRAND  412e
CANNIBALIZATION  206s
COBRANDING  212e
CONSISTENCY  212n
CONTINUOUS  1815n
CONVENIENCE  1815nw
COREBENEFIT  205w
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  1818w
EQUITY  1414w
EXTENSION  616e
FEATURE  124e
GOODS  614sw
INNOVATION  1717n
INSTALLATIONS  1717w
LICENSING  120n
LINE  1217sw
MATERIALS  615e
NATIONAL  1111w
PRODUCT  65se
QUALITY  198s
SERVICES  186sw
SHOPPING  29ne
SPECIALTY  186w
STORE  517n
UNSOUGHT  111n