Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

N U L S B W C W Y G B P Y S P P G G H E
B Z M A T E R I A L S H O P P I N G H E
D G Q C G S E N K F W W G V C Z S W K C
M T X N M S D O O G N I D N A R B O C P
P V R R O B T Q S S E C I V R E S O F Y
C N Q X T I F E N E B E R O C T N G B Q
I A A H M J T O Y R A L T A O S O N T I
M B L A U T C A A T I Z N R I T I I E E
A F V W I K J N I X L N E S F C T S C S
N M P F L A D G L T I A T H B U A N N P
Y X B Q S O S M Q B N E I T A D L E E A
D E T N E M G U A A N E H C T O L C I W
F X D L A C A L T C Q G R J E R A I N G
J T V D N L I I Y U U E U E O P T L E D
J E G B I Z O Q I O G I Z B F J S I V O
T N H T A N M T S E R U T A E F N N N T
E S Y T A Q Y N O I T A V O N N I E O P
A I I L I S U O U N I T N O C S I D C Y
K O I K A R W H L E M F M O H V T O Z J
N N B C E O D G A J T Z P Q V X F H W I
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# # M A T E R I A L S H O P P I N G # #
3# # # # # # # # # # # # # # # # # # # #
4# # # N # S D O O G N I D N A R B O C #
5# # # # O # # # # S E C I V R E S O # #
6C # # # T I F E N E B E R O C T N G # #
7I # # # # # T # Y R # # # A O S O N # #
8M # L A U T C A A T # # N R I T I I E #
9A # # # # # # N I # L N E S # C T S C #
10N # # # # # D # # T I A T # # U A N N #
11Y # # # # # # # Q B N E I T # D L E E #
12D E T N E M G U A A N E H C # O L C I #
13# X # # # # A L T C Q G R # E R A I N #
14# T # # # L I I Y U U # # E # P T L E #
15# E # # I Z O # I O # # # # F # S I V #
16# N # T A N # T S E R U T A E F N N N #
17# S Y T A # Y N O I T A V O N N I E O #
18# I I L # S U O U N I T N O C S I D C #
19# O # # # # # # # # # # # # # # # # # #
20N N # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  88w
AUGMENTED  912w
BENEFIT  116w
BRAND  116sw
CANNIBALIZATION  147sw
COBRANDING  194w
CONSISTENCY  194sw
CONTINUOUS  1518w
CONVENIENCE  1918n
COREBENEFIT  156w
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818w
DYNAMIC  112n
EQUITY  1212sw
EXTENSION  212s
FEATURE  1616w
GOODS  104w
INNOVATION  1717w
INSTALLATIONS  1717n
LICENSING  1814n
LINE  1814s
MATERIALS  32e
NATIONAL  1111sw
PRODUCT  1614n
QUALITY  812sw
SERVICES  175w
SHOPPING  112e
SPECIALTY  1715nw
STORE  175sw
UNSOUGHT  718ne