Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

C F O B G L E N K L W K Q E Q Z G Q A T
Q G I T N K C O N S I S T E N C Y N F H
U J U F I Y N I W E S H X Y H P V I S L
A F E E S Q E T N R L O Y T E E W D F Q
L S Q A N E I A O V A P U I O S I I O A
I D O T E E N Z I I N P C U T F N S E C
T Y V U C J E I T C O I I Q F T S C R X
Y N N R I O V L A E I N E E H A T O O S
W A G E L C N A V S T G R G N H A N T P
B M T Y T O O B O E A E U V O I L T S K
W I Y A G B C I N W N O H S I T L I L W
P C R A J R N N N T S X E E S C A N A D
L A U T C A Y N I N H V M D N U T U I Y
D S J F Z N G A U G M E N T E D I O R V
T I D W V D T C I K W R O T T O O U E C
O R U O I I O B K W Q G I Z X R N S T E
C R B Q O N I X Y T L A I C E P S W A V
E V Y N C G H C O R E B E N E F I T M Y
N D A B G N A D R X D C J H V K O Z Q S
W K B Y C P K V T V J C K E V J C F A J
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # G # E N # # # # # # # # # # # #
2Q # # # N # C O N S I S T E N C Y # # #
3U # # F I # N I # E # H # Y # # # # # #
4A # # E S # E T N R L O # T # # # D # #
5L # # A N # I A O V A P # I # # I I # #
6I D # T E # N Z I I N P # U # F N S E #
7T Y # U C # E I T C O I # Q F T S C R #
8Y N # R I # V L A E I N # E H # T O O #
9# A # E L C N A V S T G R G N # A N T #
10# M # # # O O B O # A E U # O I L T S #
11# I # # # B C I N # N O # # I T L I L #
12# C # # # R # N N T S # # # S C A N A #
13L A U T C A # N I N # # # # N U T U I #
14# S # # # N # A U G M E N T E D I O R #
15# # D # # D T C # # # # # # T O O U E #
16# # # O # I # # # # # # # # X R N S T #
17# # # # O N # # Y T L A I C E P S # A #
18# # # N # G # C O R E B E N E F I T M #
19# # # # # # # # # # # # # # # # # # # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  613w
AUGMENTED  814e
BENEFIT  1218e
BRAND  611s
CANNIBALIZATION  814n
COBRANDING  69s
CONSISTENCY  72e
CONTINUOUS  187s
CONVENIENCE  711n
COREBENEFIT  818e
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  26s
EQUITY  148n
EXTENSION  1517n
FEATURE  43s
GOODS  618nw
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  59n
LINE  1711nw
MATERIALS  1918n
NATIONAL  1111n
PRODUCT  1617n
QUALITY  11s
SERVICES  102s
SHOPPING  122s
SPECIALTY  1717w
STORE  1910n
UNSOUGHT  914ne