Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

Q S C W C O N V E N I E N C E A T A S G
C P I T R S L A I R E T A M O V T S E N
Q U A L I T Y C L Z O F I J F A G Z R I
S B G N V F L S C A L A N O I T A N V D
D A K A A K E E J I U M F O E J O U I N
Z M F J B Z P N B Q M T D V N I C Y C A
C M I Z Q X T I E R W A C M T V C T E R
N O I T A Z I L A B I N N A C N C X S B
X G V N O I T A V O N N I Y E U D X W O
J D N Y B W F A E P J T E T D E U H T C
S Z W I M L J L H M N Q S O T Z B T X O
H N O I S N E T X E T I R N N Y Y O K R
O G A Q T N J Z R S S P E C I A L T Y E
P V F V O B E E Y N C M Q O F D N A R B
P I E I R Y F C O O G O O D S X H V P E
I B A K E F M C I U N S O U G H T J Q N
N V T K I N S T A L L A T I O N S U S E
G K U D I S C O N T I N U O U S I N A F
K K R Q G M V M K E T O N F C T X T S I
J P E T M Z X Z P U H R X L Y I R A U T
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # C O N V E N I E N C E # # # S G
2# # # T # S L A I R E T A M # # # # E N
3Q U A L I T Y # L # # # # # # # # # R I
4# # # # # F # # C A L A N O I T A N V D
5# # # # # # E E # I U # # # # # O # I N
6# # # # # # # N # # M T # # # I # Y C A
7# # # # # # # I E # # A C # T # C T E R
8N O I T A Z I L A B I N N A C N C # S B
9# G # N O I T A V O N N I Y E U D # # O
10# # N # # # # # # # # T # T D E # # # C
11S # # I # # # # # # N # S O T # # # # O
12H N O I S N E T X E # I R N # # # # # R
13O # # # T N # # R # S P E C I A L T Y E
14P # F # O # E E # N # M # # # D N A R B
15P # E # R # F C O # G O O D S # # # # E
16I # A # E F # C I U N S O U G H T # Q N
17N # T # I N S T A L L A T I O N S U # E
18G # U D I S C O N T I N U O U S I # # F
19# # R # # # # # # # # # # # # T # # # I
20# # E # # # # # # # # # # # Y # # # # T
Word X Y Direction
ACTUAL  148nw
AUGMENTED  917ne
BENEFIT  108nw
BRAND  2014w
CANNIBALIZATION  148w
COBRANDING  2010n
CONSISTENCY  816ne
CONTINUOUS  718e
CONVENIENCE  51e
COREBENEFIT  2010s
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  1510nw
EQUITY  2015sw
EXTENSION  1012w
FEATURE  314s
GOODS  1115e
INNOVATION  139w
INSTALLATIONS  517e
LICENSING  1017nw
LINE  88n
MATERIALS  142w
NATIONAL  184w
PRODUCT  1213ne
QUALITY  23e
SERVICES  191s
SHOPPING  111s
SPECIALTY  1113e
STORE  512s
UNSOUGHT  1016e