Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

C R S E C I V R E S T O R E R W C F Y A
H Y P N C S D E H N Y N G Q W T P O D J
G J A O L T K O F O J R N Y U N I Y W N
P R P N Q F P S A I T J I R J A T F O N
V H E Q O P E S O T C G S U E L L I O I
F I W T I I I N U A U F N N A Q T I Q I
Y S R N R T T E I L D N E I L A S C T V
L T G N U I N A C L O F C Z Z N N H V Y
T Y I L L F J T I A R E I I E A O J I P
R C W U L E C H N T P A L T T E I M X E
X N R V Q N L G H S N A X I V R T X T T
V E F U J E A U I N B E O L E U A C W B
R T F L F B U O Z I M N R P I T V I Q N
O S D J R E T S N S A R Y E X A O M D Q
A I V G D R C N C L Y Q O Q F E N A L I
L S M A M O A U G M E N T E D F N N K U
D N X U T C O N V E N I E N C E I Y C G
E O V Q M S U O U N I T N O C S I D T O
Y C O B R A N D I N G O O D S A B A P H
L V D H G G S L A I R E T A M G B A I E
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # S E C I V R E S T O R E # # # # # #
2# # # # # # # # H N # # G Q # # # # # #
3# # # # # # # O # O # # N # U # # Y # N
4# # # N # # P # # I T # I # # A T # O N
5# # # # O P E # # T C # S # # L L I O #
6# # # # I I # N # A U # N # A # T I # #
7Y # # N # T T # I L D # E I # A S # T #
8# T G # # I # A # L O # C # Z N N # # Y
9# Y I # # F # T I A R E I I E A O # # #
10# C # U # E # H # T P # L T T E I # # #
11# N # # Q N L G # S N A X I # R T # # #
12# E # # # E A U # N B E O # # U A C # #
13# T # # # B U O # I # N R # # T V I # #
14# S # # # E T S N # A # # E # A O M # #
15# I # # # R C N # L # # # # F E N A # #
16# S # # # O A U G M E N T E D F N N # #
17# N # # # C O N V E N I E N C E I Y # #
18# O # # # S U O U N I T N O C S I D # #
19# C O B R A N D I N G O O D S # # # # #
20# # # # # # S L A I R E T A M # # # # #
Word X Y Direction
ACTUAL  716n
AUGMENTED  716e
BENEFIT  613n
BRAND  419e
CANNIBALIZATION  716ne
COBRANDING  219e
CONSISTENCY  219n
CONTINUOUS  1518w
CONVENIENCE  617e
COREBENEFIT  617n
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818w
DYNAMIC  1818n
EQUITY  612nw
EXTENSION  1212ne
FEATURE  1616n
GOODS  1119e
INNOVATION  1717n
INSTALLATIONS  1013n
LICENSING  1310n
LINE  108nw
MATERIALS  1520w
NATIONAL  178sw
PRODUCT  1110n
QUALITY  151se
SERVICES  101w
SHOPPING  101sw
SPECIALTY  1011ne
STORE  101e
UNSOUGHT  816n