Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

Q H J T E Y U N I U C V R S S I Z W U I
I S Q T I Z O O E Z P A Q N D D M P G L
M E G H O S S I D K E V J O Q E W T H I
V B N G B L P T N O L C I M A N Y D T E
D S I U J A E A O W A Y W H S G I I B F
M X D O S I C Z I S N T V I T F N S P E
E R N S D R I I T Y O I V Q F C S C Y C
N O A N O E A L A O I U H E E O T O C N
I I R U O T L A V I T Q R X A R A N N E
L F B R G A T B O C A E T T T E L T E I
Q I O B Y M Y I N G N P F E U B L I T N
G A C V D G E N N T I Z O N R E A N S E
T A L E S Y G N I P P O H S E N T U I V
M F C C N X Q A T E R E U I I E I O S N
Q N L M Y S T C C E O Y T O X F O U N O
K I X U R I I H C T D N Z N R I N S O C
N Q N I O J W N L L U R E R O T S S C T
Z W H N U G J Z G C C A Q C F S V D U G
S T N H Q G N F J T T I L L E N W T H W
B S W S E C I V R E S K B Q U A L I T Y
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # N # # # # # # # # # # # #
2# # # T # # # O # # # # # # # # # # # #
3# # G H # S S I # # # # # # # # # # # #
4# # N G # L P T N # L C I M A N Y D # #
5# # I U # A E A O # A Y # # # # I I # #
6# # D O S I C Z I # N T # # # F N S # E
7E # N S D R I I T # O I # # F C S C Y C
8N # A N O E A L A # I U # E E O T O C N
9I # R U O T L A V # T Q R X A R A N N E
10L # B # G A T B O # A E # T T E L T E I
11# I O # # M Y I N # N # # E U B L I T N
12# # C # # # E N N T # # # N R E A N S E
13# # # E # # G N I P P O H S E N T U I V
14# # # # N # # A T # R # # I # E I O S N
15# # # # # S T C C E O # # O # F O U N O
16# # # # # I I # # T D # # N # I N S O C
17# # # # O # # N # # U # E R O T S # C #
18# # # N # # # # G # C A # # # # # # # #
19# # # # # # # # # # T # L # # # # # # #
20# # # S E C I V R E S # # Q U A L I T Y
Word X Y Direction
ACTUAL  814se
AUGMENTED  38se
BENEFIT  1611s
BRAND  310n
CANNIBALIZATION  814n
COBRANDING  312n
CONSISTENCY  1917n
CONTINUOUS  187s
CONVENIENCE  2016n
COREBENEFIT  167s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  184w
EQUITY  1210n
EXTENSION  148s
FEATURE  157s
GOODS  510n
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  110se
LINE  110n
MATERIALS  611n
NATIONAL  1111n
PRODUCT  1113s
QUALITY  1520e
SERVICES  1120w
SHOPPING  1413w
SPECIALTY  73s
STORE  1717w
UNSOUGHT  49n