Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

E Y L G D X L A N O I T A N B C Z Z K A
R I C O N S I S T E N C Y O Q W C V A C
U V O O P S K T B A K N G I X X T D A P
T R N D B N B O E W V N N T S A F Y T Q
A C V I I R C R O Y I B O A C E P N L U
E O E S N F A E K S C A I Z V W N A R A
F R N C S T F N N D Q S T I K Y C M Z L
P E I O T H H E D D N D A L I N E I C I
T B E N A S C G R I G O V A U S Q C L T
W E N T L I B V U E N O O B H Q S A B Y
Q N C I L T N R F O N G N I E M U B K U
D E E N A C I E Z E S T N N G T X G T Q
D F X U T U W U M M Z N I N C F B S S A
U I T O I D E T N E M G U A H F Y E I A
J T E U O O Y T W U L A T C T Q C K O G
B M N S N R E P I O N B M C F I A J V G
R D S T S P E C I A L T Y E V V O P W L
Q U I L G H F I H Z F H F R T W Y N Y Q
K X O K M H E W F J Z P E Q U I T Y R Q
S Z N M A T E R I A L S H O P P I N G E
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1E # # # # # L A N O I T A N # # # # # #
2R # C O N S I S T E N C Y O # # # # # #
3U # O O # # # T # # # # G I # # # D # #
4T # N D B # # O # # # N N T # # # Y # Q
5A C V I I R # R # # I # O A # # # N # U
6E O E S N F A E # S # # I Z # # # A # A
7F R N C S T F N N # # S T I # # # M # L
8# E I O T # H E D # # D A L I N E I # I
9# B E N A # C G R I # O V A # # # C L T
10# E N T L I # # U E N O O B # # # A # Y
11# N C I L T # # # O N G N I # # U # # #
12# E E N A C # # # # S T N N # T # # # #
13# F X U T U # # # # # N I N C # # # S #
14# I T O I D E T N E M G U A # # # E # #
15# T E U O O # # # # # # # C T # C # # #
16# # N S N R # # # # # # # # # I # # # #
17# # S # S P E C I A L T Y # V # O # # #
18# # I # # # # # # # # # # R # # # N # #
19# # O # # # # # # # # # E Q U I T Y # #
20# # N M A T E R I A L S H O P P I N G #
Word X Y Direction
ACTUAL  1414ne
AUGMENTED  1414w
BENEFIT  29s
BRAND  54se
CANNIBALIZATION  1414n
COBRANDING  32se
CONSISTENCY  32e
CONTINUOUS  47s
CONVENIENCE  32s
COREBENEFIT  25s
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  183s
EQUITY  1319e
EXTENSION  312s
FEATURE  17n
GOODS  1211n
INNOVATION  1313n
INSTALLATIONS  55s
LICENSING  511ne
LINE  148e
MATERIALS  420e
NATIONAL  141w
PRODUCT  617n
QUALITY  205s
SERVICES  1220ne
SHOPPING  1220e
SPECIALTY  517e
STORE  82s
UNSOUGHT  1314nw