Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

E C O R E B E N E F I T D H I B Y M L X
Z F W H R L Y P L R G I L A U T C A C C
C W J A D I C F Y F B N Y S I D N L X F
T B N B D D Y N A M I C I F M O F N X E
M D L I C E N S I N G T E P I A O I D A
C O N V E N I E N C E N N T P I P M P T
O I K C G Z L V N W E A A L T O H P P U
N O I T A Z I L A B I N N A C Y H H N R
S C Y N O I T A V O N N I U B N Y S R E
I S X T P K R O O O Y T N G F X T L P X
S E R V I C E S A C N S D M F B L A L M
T Q E L A U W X O E O C N E I S A I S P
E S B X G P Q B R U R I D N X T I R I Z
N V X C S C R E G E N R I T G S C E N V
C A Q T S A F H N O I S N E T X E T C Q
Y T O L N F T Y B I T C U D O R P A L B
H B V D I N S T A L L A T I O N S M S V
R U I D I S C O N T I N U O U S T O R E
Z N W E Y E K S J K Y T I L A U Q V L K
G O O D S T Y V A E L K P M J P O K F X
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# C O R E B E N E F I T # # # # # # L #
2# # # # R # # # # # G # L A U T C A # #
3# # # A # # # # # # # N # # I # N # # F
4# # N # # D Y N A M I C I F # O # N # E
5# D L I C E N S I N G # E P I # O # # A
6C O N V E N I E N C E N # T P I # # # T
7O # # # # # # # # # E # A # T O # # # U
8N O I T A Z I L A B I N N A C # H # # R
9S # Y N O I T A V O N N I U # # Y S # E
10I # # T # # # # # # # T N G # # T L # #
11S E R V I C E S # C N S # M # # L A # #
12T # # # # U # # O E O # # E # # A I # #
13E # # # # # Q B R U # # # N # # I R # #
14N # # # # # R E G # # # # T # # C E # #
15C # # # # A F H N O I S N E T X E T # #
16Y # # # N F T # # I T C U D O R P A # #
17# # # D I N S T A L L A T I O N S M # #
18# # I D I S C O N T I N U O U S T O R E
19# N # # # # # # # # Y T I L A U Q # # #
20G O O D S # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  182w
AUGMENTED  148s
BENEFIT  108ne
BRAND  61sw
CANNIBALIZATION  148w
COBRANDING  1011sw
CONSISTENCY  16s
CONTINUOUS  718e
CONVENIENCE  16e
COREBENEFIT  21e
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  64e
EQUITY  814nw
EXTENSION  1715w
FEATURE  203s
GOODS  120e
INNOVATION  139w
INSTALLATIONS  517e
LICENSING  35e
LINE  1117nw
MATERIALS  1817n
NATIONAL  128ne
PRODUCT  1716w
QUALITY  1619w
SERVICES  111e
SHOPPING  189nw
SPECIALTY  1717n
STORE  1618e
UNSOUGHT  149sw