Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

S W L Y D U P N M N R S S U N F J F B H
X K Y S G Y M O T O S E C I V R E S S N
V W N U B G G I C I R G T K U B L D Q V
L R C L Y O F T L S O I L H Z A Y D Y L
J S O O C E E A S N L A X C I N I I S I
G D R Y N L A Z D E U G O R A F N S M Q
L O E E E W T I J T Z N E M F T S C F U
M O B C T U U L C X V T I E H H T O J A
X G E Q S Q R A W E A C R G O Z A N F L
Q N N R I D E B N M G E U P Q N L T M I
V I E A S P J I L B N O P Y I T L I D T
T D F U N T E N N T S I B Q B C A N L Y
Q N I G O N O N I N N O I W B U T U I R
Y A T K C L F A U G M E N T E D I O C N
Q R G E K R T C J F W J L P W O O U E I
B B I R Q I N N O V A T I O N R N S N R
V O S G O U U G Y T L A I C E P S T S Z
F C S N A T I O N A L I O Q B O W O I C
R Q G K N F P T C T D U N G Y M D R N Q
R C L X H E U H Y I V D M E K O X E G Z
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # N # N # # # # # # # # # #
2# # # # # # # O T O S E C I V R E S # #
3# # # # # # # I # I # # # # # # L D # #
4# # C # Y # F T # S # # L # # A Y D # #
5# S O # C E E A # N # A # C I N I I # #
6# D R # N # A Z # E U # O R A F N S # Q
7# O E E E # T I # T # N E M F T S C # U
8# O B # T # U L C X V T I E H H T O # A
9# G E # S # R A # E A C R G O # A N # L
10# N N # I # E B N M # E U P # # L T # I
11# I E # S # # I # # N O P # # T L I # T
12# D F # N # E N # T S I # # # C A N L Y
13# N I # O N # N I N N # # # # U T U I #
14# A T # C # # A U G M E N T E D I O C #
15# R # E # # T C # # # # # # # O O U E #
16# B # # Q I N N O V A T I O N R N S N #
17# O # # O U # # Y T L A I C E P S T S #
18# C # N A T I O N A L I # # # # # O I #
19# # # # # # # T # # # # N # # # # R N #
20# # # # # # # # Y # # # # E # # # E G #
Word X Y Direction
ACTUAL  89ne
AUGMENTED  814e
BENEFIT  38ne
BRAND  216n
CANNIBALIZATION  814n
COBRANDING  218n
CONSISTENCY  514n
CONTINUOUS  187s
CONVENIENCE  145sw
COREBENEFIT  34s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  183sw
EQUITY  415se
EXTENSION  109n
FEATURE  74s
GOODS  29n
INNOVATION  616e
INSTALLATIONS  175s
LICENSING  1912s
LINE  1117se
MATERIALS  1010ne
NATIONAL  418e
PRODUCT  1617n
QUALITY  207s
SERVICES  182w
SHOPPING  177sw
SPECIALTY  1717w
STORE  1816s
UNSOUGHT  914ne