Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

K E E M A T E R I A L S K N Y J G Q L H
D I F W B D D V T N L N G O T P C B J F
J U N S O U G H T O D N Q I L R D H Y V
E B A D F H Z W V I I S N T A O U O C D
O P X I I B D S T S X E O A I D Y M N B
Q T W S N F Y D N N Z R I Z C U T M E A
I I G C S U F E P E P U T I E C I R T U
Z F N O T E C E Q T B T A L P T L R S Y
D E I N A I N Q R X W A V A S G A E I P
M N P T L I W U G E O E O B N E U T S A
E E P I L V A I N I N F N I E V Q E N G
Q B O N A H G T I B G T N N Q N R W O T
J E H U T X E Y D J L Q I N V V E O C C
H R S O I D E T N E M G U A I Y D F C F
Y O Q U O Y O L A L T X N C T S O F I D
T C Y S N N J J R J T F E K Y I C C A T
E R O T S A T G B S U S R Q A E O B F U
S Y N W K M E V O M L A N O I T A N S D
R L A R V I R E C N E I N E V N O C N I
X J R W H C C R B Y W L A U T C A R W S
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # M A T E R I A L S # N Y # # # # #
2# # # # # # # # # N # # G O T P # # # #
3# U N S O U G H T O # N # I L R # # Y #
4# # # D # # # # # I I # N T A O # # C #
5# # # I I # # # # S # E O A I D Y # N #
6# T # S N F # # N N # R I Z C U T # E #
7# I G C S # F E # E # U T I E C I # T #
8# F N O T # C E # T # T A L P T L # S #
9# E I N A I N Q R X # A V A S # A # I #
10# N P T L I # U G E # E O B # # U # S #
11# E P I L # # I N # N F N I E # Q E N G
12# B O N A # # T I # # T N N # N R # O #
13# E H U T # # Y D # # # I N # V E O C #
14# R S O I D E T N E M G U A I # D F # #
15# O # U O Y # # A # # # # C T S # # I #
16# C # S N N # # R # # # E # # I # # # T
17E R O T S A # # B # # S # # # # O # # #
18# # # # # M # # O # L A N O I T A N # #
19# # # # # I # E C N E I N E V N O C # #
20# # # # # C # # # # # L A U T C A # # #
Word X Y Direction
ACTUAL  1720w
AUGMENTED  1414w
BENEFIT  1410se
BRAND  917n
CANNIBALIZATION  1414n
COBRANDING  919n
CONSISTENCY  1913n
CONTINUOUS  47s
CONVENIENCE  1819w
COREBENEFIT  216n
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  614s
EQUITY  88s
EXTENSION  1010n
FEATURE  1211n
GOODS  2011sw
INNOVATION  1313n
INSTALLATIONS  55s
LICENSING  510ne
LINE  511ne
MATERIALS  41e
NATIONAL  1818w
PRODUCT  162s
QUALITY  1710n
SERVICES  1910sw
SHOPPING  314n
SPECIALTY  159n
STORE  517w
UNSOUGHT  23e