Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

S C R P N M V N H S O S J N B N Q W Y X
S F K W D M P O W D C U R H S U H I E I
P P V F S C N I X O U J H B G B N W J G
E B J N E O D T L O R C I M A N Y D G M
C G Z W R R N A U G M E N T E D I I G Z
I B W F V E J Z U E R U T A E F N S N O
A K Z B I B T I V N H E O E F J S C I J
L P G M C E S L N O S V Y E N A T O S U
T H N A E N L A D N L O R T C I A N N M
Y B O T S E A B G Z O E U O I B L T E U
G K I E J F U I D N N V N G O L L I C H
N H S R U I T N F T I S A T H W A N I M
I J N I E T C N I U I D C T D T T U L U
P M E A I G A A Y S S U N M I I I O Q S
P B T L K T T C T T D T Y A D O O U E W
O I X S I I O E I O I R P U R M N S Y G
H U E O O Z N R R R A U E D F B S N Q H
S W N N G C D P Y E D H Q J P T O X F D
M A L Y Y M M E C N E I N E V N O C I H
L L Y Q D D Z I M L C Z U F O K Y U F K
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # N # S # # # # # # # # # #
2S # # # # # # O # D # # # # # # # # # #
3P # # # S C # I # O # # # # # # # # # #
4E # # # E O # T # O # C I M A N Y D # #
5C # # # R R # A U G M E N T E D I I G #
6I # # # V E # Z U E R U T A E F N S N #
7A # # # I B # I # N # # # E F # S C I #
8L # # M C E # L N # S # Y E N # T O S #
9T # N A E N L A # N # O R T C I A N N #
10Y # O T S E A B G # O E U O I # L T E #
11G # I E # F U I # N N V N G # L L I C #
12N # S R # I T N # T I S A T H # A N I #
13I # N I # T C N I # I D C T # T T U L #
14P # E A # # A A Y S # U N # I # I O Q #
15P # T L # T T C T T D # # A # O O U # #
16O # X S I I # E # O I # # # R # N S # #
17H # E O O # N # R R # U # # # B S # # #
18S # N N # C # P # E # # Q # # # O # # #
19# A # # Y # # E C N E I N E V N O C # #
20L # # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  714n
AUGMENTED  85e
BENEFIT  67s
BRAND  1617nw
CANNIBALIZATION  814n
COBRANDING  1819nw
CONSISTENCY  159sw
CONTINUOUS  187s
CONVENIENCE  1819w
COREBENEFIT  63s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  184w
EQUITY  1419nw
EXTENSION  317n
FEATURE  166w
GOODS  105n
INNOVATION  87se
INSTALLATIONS  175s
LICENSING  1913n
LINE  1710nw
MATERIALS  48s
NATIONAL  813sw
PRODUCT  818ne
QUALITY  1813nw
SERVICES  53s
SHOPPING  118n
SPECIALTY  12s
STORE  1014s
UNSOUGHT  96se