ADVERTISING
The following is a list of twenty advertising appeals. Do you know how each appeal works?
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BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH
| L | X | B | W | U | A | C | R | G | Y | R | F | C | C | J | V | F | F | D | N |
| S | K | P | U | J | W | X | S | Q | P | L | S | C | E | V | Y | R | O | T | B |
| E | E | A | U | N | N | R | I | E | ? | A | J | V | D | T | O | F | B | O | J |
| M | A | S | F | T | R | O | M | U | H | U | M | B | L | E | L | Q | N | S | O |
| R | J | P | N | F | D | V | B | U | G | S | L | O | B | M | Y | S | P | J | P |
| R | D | C | O | E | D | O | J | G | U | O | H | B | N | Z | E | T | Q | S | N |
| Q | A | W | A | V | S | X | W | C | O | L | T | T | G | K | B | A | T | Z | O |
| X | M | Y | D | E | Y | R | B | N | N | X | U | A | I | R | K | T | S | S | I |
| C | F | L | E | G | A | F | A | S | E | L | O | L | S | O | D | I | N | D | T |
| D | R | I | V | K | S | O | A | X | L | H | Y | O | B | M | O | S | E | E | I |
| D | R | M | O | B | T | O | U | M | O | D | M | B | E | A | O | T | T | T | T |
| E | J | A | R | F | R | L | P | T | O | P | H | G | R | N | G | I | N | V | E |
| Q | U | F | P | S | E | H | T | B | C | U | W | E | B | T | C | C | E | E | P |
| Y | Z | Y | M | G | P | B | Y | S | A | H | S | H | H | I | I | S | M | V | E |
| G | D | P | I | W | X | R | E | F | A | S | O | P | P | C | L | V | E | Q | R |
| W | G | P | / | U | E | U | H | H | I | U | I | X | E | Y | B | C | T | Z | C |
| A | O | A | W | V | A | V | D | Q | I | X | F | C | P | O | U | Q | I | P | A |
| U | C | H | E | A | R | T | S | T | R | I | N | G | S | L | P | N | C | K | B |
| K | F | R | N | D | I | M | Z | W | X | V | B | W | Q | K | K | L | X | M | M |
| K | F | M | Q | D | E | K | I | W | L | U | X | V | E | K | X | Y | E | E | Q |
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