ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

S X Q H L Z L T V U S U Q Q B I R Q T Q
I C N J B T D K C S E C H U P S R G X A
? Y I U T H K I P Z I T N F U N E V W R
K H U T V M T A O E W B H F W F U I C L
Y U G N S N T X O L Q T P O B L S N O B
J M D U A I I L D P U S D I M E Y S F X
M O I M O T T J I O Y T S F K G M V Q M
M R O S T N P A M E U X V I C S B T X M
Y R P G M E E B T P U B L I C G O O D Z
C E E N V M T L L S K Y Z F Z A L B W M
Q P X I V E W M O U D O Z P A X S A W L
Z E C R I T Z S F O F U T E P E Q S N U
I T X T C I S A B M C T U V S I Q F L A
X I L S P C W Y C A Y H I N S H W C G S
F T C T T X R V P F P O E P H U M B L E
W I J R W E X P E R T S A Y S G U F N B
L O S A V Z E L C L U M L H W W H L L S
A N N E W / I M P R O V E D J O W U T G
S V C H A P P Y F A M I L Y C Y B T Y U
G K N S D L F I X J I V X J P M W P D L
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1S # # # # # # # # # # # # # # # # # # #
2# C # # # # # # C # # # # # # # # # # #
3? # I # # # # I # # # # # # # N # # # #
4# H # T # # T # # E # # # # W # # # # #
5# U G # S N # # # L # # # O # # S N O B
6# M # U A I # # # P # # D # # E Y # # #
7# O # M O T T # # O # T # # K # M # # #
8# R O S # N # A # E U # # I # # B # # #
9# R # G # E E # T P U B L I C G O O D #
10# E # N # M # L # S # Y # # # # L # # #
11# P # I # E # # O U D O # # # # S # # #
12# E # R # T # # # O # U # # # E # # # #
13# T # T C I S A B M C T # # S # # # # #
14# I # S # C # Y # A # H # N # # # # # #
15# T # T # X R # # F # # E # H U M B L E
16# I # R # E X P E R T S A Y S # # # # #
17# O # A V # # # # # # # # # # # # # # #
18# N N E W / I M P R O V E D # # # # # #
19# # # H A P P Y F A M I L Y # # # # # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
BASIC  913w
COOLENOUGH?  1012nw
EVERYBODYLIKES  1111ne
EXCITEMENT  616n
EXPERTSAYS  616e
FAMOUSPEOPLE  1012n
HAPPYFAMILY  419e
HEARTSTRINGS  418n
HUMBLE  1515e
HUMOR  24s
NEW/IMPROVED  418e
PUBLICGOOD  109e
PUTDOWN  109ne
REPETITION  29s
ROMANTIC  29ne
SENSES  1216ne
SNOB  175e
STATISTICS  1010nw
SYMBOLS  175s
YOUTH  1210s