ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

W Z O K S A L I O B T G K Q H Z S W P F
E O U I O E P B S L P N L T L I I K O K
R N E W K J O D D J D ? S P U M Q U Z Q
R D K T K N O R O M U H M E O K Q E H T
R D Z M S Y M B O L S G O X S S W W F Q
J S N U E E H C G H J U V R J N E S R G
U E T W B Y K M C T I O B W A S E E Q B
E L F J O C N I I U Q N U H P Y V S B U
D B D Y L D I D L O L E P T O A E G D D
J M A F G E T F B Y P L H Q H S E N W P
W U S H L F G U U Z D O J R B T L I V P
P H O E L P O E P S U O M A F R O R V U
P Q U C I T N A M O R C B Z F E B T H J
W Y X B A Y Z X V J U T A Y Y P A S U H
A D S T A T I S T I C S S K R X V T X J
C A Y H H S T N E M E T I C X E R R V P
D N O I T I T E P E R F C K K B V A X Y
P Y T A V H Z D E V O R P M I / W E N S
D D V Q E L S Y L I M A F Y P P A H T K
T I C C Z P U P X C N V L U E J B I I P
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# # # # # # # B # # # # # # # # # # # #
3# # # # # # O # D # # ? S # # # # # # #
4# # # # # N # R O M U H # E # # # # # #
5# # # # S Y M B O L S G # # S # # # # #
6# # N # # E # # G H # U # # # N # # # #
7# E # W # # K # C T # O # # # S E # # #
8# L # # O # # I I U # N # # # Y # S # #
9# B # # # D # # L O # E # # # A # G # #
10# M # # # # T # B Y # L # # # S # N # #
11# U # # # # # U U # D O # # # T # I # #
12# H # E L P O E P S U O M A F R # R # #
13# # # C I T N A M O R C B # # E # T # #
14# # # # # # # # # # # # A Y # P # S # #
15# # S T A T I S T I C S S # R X # T # #
16# # # # # # T N E M E T I C X E # R # #
17# N O I T I T E P E R # C # # # V A # #
18# # # # # # # D E V O R P M I / W E N #
19# # # # # # # Y L I M A F Y P P A H # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
BASIC  1313s
COOLENOUGH?  1212n
EVERYBODYLIKES  1111nw
EXCITEMENT  1616w
EXPERTSAYS  1616n
FAMOUSPEOPLE  1212w
HAPPYFAMILY  1819w
HEARTSTRINGS  1818n
HUMBLE  212n
HUMOR  124w
NEW/IMPROVED  1818w
PUBLICGOOD  912n
PUTDOWN  912nw
REPETITION  1117w
ROMANTIC  1113w
SENSES  188nw
SNOB  55ne
STATISTICS  315e
SYMBOLS  55e
YOUTH  1010n