ADVERTISING
The following is a list of twenty advertising appeals. Do you know how each appeal works?
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BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH
| B | Q | C | P | N | Q | Y | X | R | D | X | V | F | I | U | J | X | W | I | K |
| S | C | K | S | R | M | H | K | E | K | Z | C | N | U | C | D | W | X | H | J |
| U | S | T | Z | H | K | F | H | O | K | S | X | L | W | K | P | Q | Y | A | W |
| Y | H | U | N | L | T | X | R | V | B | Y | S | N | W | O | D | T | U | P | N |
| B | C | O | C | S | T | A | T | I | S | T | I | C | S | N | B | A | S | I | C |
| S | G | D | V | N | E | T | K | R | O | M | U | H | D | N | S | R | T | S | B |
| J | M | S | I | O | R | K | I | U | W | T | A | U | H | O | G | Z | E | G | V |
| K | G | W | Y | B | S | Q | I | I | Y | P | G | M | U | I | N | G | D | W | J |
| I | E | I | A | A | K | L | O | L | P | F | F | B | S | T | I | A | E | Z | F |
| Z | E | Y | J | L | S | T | O | Y | Y | P | A | L | H | I | R | X | V | W | U |
| J | N | V | D | F | W | T | F | B | K | D | M | E | T | T | T | O | O | N | F |
| E | M | K | L | Y | I | A | R | H | M | U | O | T | U | E | S | B | R | S | X |
| I | O | J | Q | N | M | Z | Q | E | L | Y | U | B | O | P | T | K | P | U | K |
| E | D | T | G | I | E | B | D | N | P | A | S | A | Y | E | R | T | M | I | G |
| R | Y | X | L | W | T | L | P | E | W | X | P | E | T | R | A | E | I | I | S |
| Q | S | Y | G | Z | D | A | M | A | H | F | E | N | N | Z | E | W | / | Z | H |
| K | D | ? | H | G | U | O | N | E | L | O | O | C | W | S | H | V | W | J | T |
| T | M | D | O | O | G | C | I | L | B | U | P | U | E | M | E | Q | E | V | E |
| C | Q | C | I | T | N | A | M | O | R | G | L | H | I | A | M | S | N | Q | G |
| A | H | T | N | E | M | E | T | I | C | X | E | Z | A | B | N | X | P | A | G |
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