Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

H P G L R O M Z L V L H G I J J V T Q D
E W K J I G A R M P W F P C U N P Z W J
G R C E O E O X T I F E N E B E R O C L
O N U N A T I O N A L U X R W B H O A V
O I I T O Y Y Y D A J T A K F E N C N J
D Y B D A I J T C B E N R V W V T S N N
S G C Y N E T U I N D R A L E U E U I A
K N Z N S A F A S U E G T N A R N O B S
J I E A D U R I I T Q T I L V G O U A L
O P W M F E O B I T O E S I U G I N L T
T P T I A N T J O Z N R C I J F T I I B
H O I C V P W N J C F E E Y S K A T Z D
G H O V L P M A E Z S A R P Q N V N A J
U S L A I R E T A M X H E E E H O O T C
O K S D M D T V H P G C L N F D N C I V
S H Y R V L Z Q V I I U I M N F N S O E
N J A Q S N O I T A L L A T S N I I N Z
U Q U A L I T Y L I C E N S I N G D B N
G Q S I B U K T U W P R O D U C T P C Q
E T V N Y X Y H L C I X C I L W J U O K
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2E # # # # # # # # # # # # # # # # # # #
3G R # # # # # # T I F E N E B E R O C #
4O N U N A T I O N A L # X R # # # O A #
5O # I T O # Y Y # # # T A # # # N C N #
6D # # D A I # T C # E N # # # V T S N #
7S G # Y N E T # I N D # # # E U E U I #
8# N # N # A F A S U E # # N A R N O B #
9# I # A D # R I I T Q T I L V # O U A #
10# P # M # E O B # T O E S I # # I N L #
11T P # I # N T # O # N R C I # # T I I #
12H O # C # # # N # C # E E # S # A T Z #
13G H # # # # # # E # S # R P # N V N A #
14U S L A I R E T A M # # E E E # O O T #
15O # # # # # # # # # G C # N F # N C I #
16S # # # # # # # # # I U I # # F N S O #
17N # # # S N O I T A L L A T S N I I N #
18U Q U A L I T Y L I C E N S I N G D # #
19# # # # # # # T # # P R O D U C T # # #
20# # # # # # Y # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  194sw
AUGMENTED  1317nw
BENEFIT  153w
BRAND  153sw
CANNIBALIZATION  194s
COBRANDING  1012nw
CONSISTENCY  1815nw
CONTINUOUS  1815n
CONVENIENCE  193sw
COREBENEFIT  193w
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  46s
EQUITY  1210nw
EXTENSION  143sw
FEATURE  78nw
GOODS  13s
INNOVATION  1717n
INSTALLATIONS  1717w
LICENSING  918e
LINE  1217ne
MATERIALS  1014w
NATIONAL  44e
PRODUCT  1119e
QUALITY  118e
SERVICES  186sw
SHOPPING  214n
SPECIALTY  1512sw
STORE  98se
UNSOUGHT  118n