Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

H N T W A D R V V D V T I C T J V T D B
I O H H D B Z O E E Q F L O H Z I E M A
A I G M I G Y T K G I E G B X N C R B Y
A T U N N Z N C T H Y C N R M V G O L U
L A O X O E D Y S B Y E I A S Q N T I Q
R Z S F M I U C C O C W P N E S P S C P
Q I N G P B T H C N S A P D C Z V U E I
Q L U Y P R B A E I E W O I I A N O N E
X A C M I F Y I I X U T H N V T O U S M
C B T Y T G N T L T T O S G R J I N I A
W I R C T E J E L A N E T I E H T I N T
X N L A V I R U G A N E N A S K A T G E
T N Y N N N U O K D I O R S C N V N O R
R A O A D D T Q B P K C I E I I O O O I
C C O R E B E N E F I T E T F O N C D A
Z T F Z H J H T C U D O R P A F N S S L
O U A P S N O I T A L L A T S N I I J S
R A Y O L N D Z E I M C I M A N Y D Y E
B L T Z E E N A N F E E R U T A E F M K
O P N M O X A E Y T I L A U Q X H U V C
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# N T # # # # # # D # # # C # # # # # #
2# O H # # # # # E # # # # O # # # E # #
3# I G # # # # T # # # # G B # # # R # #
4# T U N # # N # # # # # N R # # # O L #
5# A O # O E # Y # # # E I A S # # T I #
6# Z S # M I # # C # C # P N E # # S C #
7# I N G # # T # # N # # P D C # # U E #
8# L U # # # # A E # E # O I I # N O N #
9# A # # # # Y I I X # T H N V # O U S M
10# B # Y # # N T L T T # S G R # I N I A
11# I R # T E # # L A N E # I E # T I N T
12# N # A V I # # # A N E N # S # A T G E
13# N # N N # U # # # I O R S # N V N O R
14# A O # # D # Q # # # C I E I # O O O I
15# C O R E B E N E F I T E T F O N C D A
16# T # # # # # T C U D O R P A F N S S L
17# U # # S N O I T A L L A T S N I I # S
18# A # # # # # # # I # C I M A N Y D # #
19# L # # # # # # N # # E R U T A E F # #
20# # # # # # # E Y T I L A U Q # # # # #
Word X Y Direction
ACTUAL  214s
AUGMENTED  29ne
BENEFIT  615e
BRAND  210se
CANNIBALIZATION  214n
COBRANDING  141s
CONSISTENCY  1815nw
CONTINUOUS  1815n
CONVENIENCE  215ne
COREBENEFIT  215e
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  1818w
EQUITY  915nw
EXTENSION  98se
FEATURE  1819w
GOODS  1912s
INNOVATION  1717n
INSTALLATIONS  1717w
LICENSING  194s
LINE  1117sw
MATERIALS  209s
NATIONAL  1617nw
PRODUCT  1416w
QUALITY  1420w
SERVICES  1512n
SHOPPING  1310n
SPECIALTY  1517nw
STORE  186n
UNSOUGHT  38n