Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

W D W U O A I N Y K Z C M Z V J V T K Y
O C O U X I N O Y O T M A T E R I A L S
C O A C O N S I S T E N C Y F P E E I E
K B Q O S Y E T N K X C I M A N Y D C C
M R X R E M R A O Z T Y C K V W I I E N
I A A E H N V Z I F E T T O K F N S N E
K N V B T J I I T Q N I Z O F T S C S I
K D S E S L C L A P S U F E H H T O I N
Y I U N S I E A V L I Q R G O A A N N E
Y N G E H S S B O K O E U P A S L T G V
W G P F R B E I N N N O P K C T L I G N
E O O I G N W N N T S I H N A C A N N O
R O O T E H Q N I N N H E T X U T U M C
U D A F S U I A U G M E N T E D I O N L
T S I Z A F T C I N A O V A T O O U T L
A T D L X I F S C D F G S M E R N S Z Z
E Y I V O S O S Y T L A I C E P S T L X
F T L N A T I O N A L U D V R W L O F M
Y V G R Q B H C A R P B K L P K R R D L
N S H I T Q V N O V L A U T C A E E J E
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # N # # # # # # # # # # # #
2# C # # # # # O # # # M A T E R I A L S
3# O # C O N S I S T E N C Y # # # # I E
4# B # O # # E T N # X C I M A N Y D C C
5# R # R E # R A O # T Y # # # # I I E N
6# A # E # N V Z I # E T # # # F N S N E
7# N # B # # I I T # N I # # F T S C S I
8# D # E # # C L A # S U # E H H T O I N
9# I # N # # E A V # I Q R G O # A N N E
10# N # E # # S B O # O E U P # # L T G V
11# G # F # # E I N # N O P # # T L I # N
12E O # I # N # N N T S I # # # C A N # O
13R O # T E # Q N I N N # # # # U T U # C
14U D # F # U # A U G M E N T E D I O # #
15T S I # A # T C # # # # # # # O O U # #
16A T # L # I # # # # # # # # # R N S # #
17E # I # O # # # Y T L A I C E P S T # #
18F T # N A T I O N A L # # # # # # O # #
19Y # # # # # # # # # # # # # # # # R # #
20# # # # # # # # # # L A U T C A # E # #
Word X Y Direction
ACTUAL  1620w
AUGMENTED  814e
BENEFIT  810sw
BRAND  24s
CANNIBALIZATION  814n
COBRANDING  22s
CONSISTENCY  43e
CONTINUOUS  187s
CONVENIENCE  2013n
COREBENEFIT  43s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  184w
EQUITY  1210n
EXTENSION  113s
FEATURE  118n
GOODS  211s
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  192s
LINE  88nw
MATERIALS  122e
NATIONAL  418e
PRODUCT  1617n
QUALITY  614sw
SERVICES  73s
SHOPPING  177sw
SPECIALTY  1717w
STORE  1816s
UNSOUGHT  914ne