Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

Z A N H F U R K R S F G F Z I N Y S D Y
W P L V U N S O U G H T E L W A Z A D M
X S L A I R E T A M K N U U K T S Y M W
W H I D I S C O N T I N U O U S C O Y N
F O C Y I N S T A L L A T I O N S J E X
N P E N D F H P R O D U C T E T E V J E
L P N A E E F E E P Q A U T O N R E G A
A I S M T A N E S C X E S R L O V C E D
N N I I N T V T R D I I E L M I I N X T
O G N C E U U S E E S A L A X T C E T S
I H G P M R F S C N N R L U L A E I H Z
T Y D W G E Y E O A M T J T A V S N P Y
A J N A U U T C L H E N I C Y O I E H W
N O I T A Z I L A B I N N A C N S V F N
L U O F P G U C E R X I U G T N H N E C
F V C N H X Q N O X R P K V E I M O B J
U C O R E B E N E F I T S I Y A O C N Y
J X W B O F C O M E X T E N S I O N N G
Y O O M I S D O O G N I D N A R B O C M
D B T T E M X M W L F F B Y T I L A U Q
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# # # # U N S O U G H T E # # # # # # #
3# S L A I R E T A M # N # # # # # Y # #
4# H I D I S C O N T I N U O U S C # # #
5# O C Y I N S T A L L A T I O N S # # #
6# P E N D F # P R O D U C T E T E # # #
7L P N A E E F # E # # # # T O N R E # #
8A I S M T A # E # C # # S R # O V C # #
9N N I I N T # # R # I I E L # I I N # #
10O G N C E U # # # E S A # A # T C E # #
11I # G # M R # # # N N # L U # A E I # #
12T # # # G E Y # O # # T # T # V S N # #
13A # # # U # T C # # # # I C Y O # E # #
14N O I T A Z I L A B I N N A C N # V # #
15# # # # # # U # E # # # # # T N # N # #
16# # # # # # Q N # # # # # # # I # O # #
17# C O R E B E N E F I T # # # # O C # #
18# # # # # F # # # E X T E N S I O N # #
19# # # # I S D O O G N I D N A R B O C #
20# # # T # # # # # # # # # Y T I L A U Q
Word X Y Direction
ACTUAL  1414n
AUGMENTED  514n
BENEFIT  1014sw
BRAND  1719w
CANNIBALIZATION  1414w
COBRANDING  1919w
CONSISTENCY  813ne
CONTINUOUS  74e
CONVENIENCE  1817n
COREBENEFIT  217e
DIFFERENTIATION  1111se
DISCONTINUOUS  44e
DYNAMIC  44s
EQUITY  717n
EXTENSION  1018e
FEATURE  66s
GOODS  1019w
INNOVATION  1616n
INSTALLATIONS  55e
LICENSING  33s
LINE  105ne
MATERIALS  103w
NATIONAL  114n
PRODUCT  86e
QUALITY  1920w
SERVICES  175s
SHOPPING  23s
SPECIALTY  75se
STORE  175sw
UNSOUGHT  52e