Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

D U Y C N E T S I S N O C P E B H V V U
T R Y S A D Q Y I F Z B N N N B B H Y S
G J T H G U O S N U D W I C Q C K Q H F
D M B N N O I T A Z I L A B I N N A C N
M A U A O N L M C Q W K P V O N C O O J
Z T E T V I Y M G O O D S I H T R S N U
Y E O I T G T T T N C S S S U E E U V Z
T R O O A N O A I E I N B A B R N O E Y
V I B N Y I R U I U E D L E V D O U N R
W A G A T S E G F T Q F N I T N I N I E
T L R L L N T M X V N E C A O A T I E E
E S A F A E X E V C F E H N R R A T N Q
V H P Q I C V N P I S Y R B I B V N C U
J O F Y C I I T T R Y Y V E W P O O E A
J P M W E L Y E E R U T A E F F N C V L
E P Q E P R O D U C T Y O J L F N S Z I
R I K X S N O I T A L L A T S N I I I T
O N L Z Z Z P M H D Q C I M A N Y D I Y
T G T Y X V L T B K Q U G K E A C E Q X
S J H Q D D J L Y V Y S P T F X K X M J
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # Y C N E T S I S N O C # E # # # # #
2# # # # # # # # # # # # # N # # # # # #
3# # T H G U O S N U # # I # # # # # # #
4# M # N N O I T A Z I L A B I N N A C #
5# A # A O # # # # # # # # # O # C O O #
6# T # T # I Y # G O O D S I # T R S N #
7# E # I # G T T # N # # S # U E E U V #
8# R # O # N # A I # I N # A B R N O E #
9# I # N Y I # U I U E D L E V D O U N #
10# A # A T S # G # T Q # N I # N I N I #
11# L # L L N # M X # N E C A # A T I E #
12# S # # A E # E # # F E # # R R A T N Q
13# H # # I C # N # I S # R # # B V N C U
14# O # # C I # T T # # # # E # # O O E A
15# P # # E L # E E R U T A E F # N C # L
16E P # # P R O D U C T # # # # F N S # I
17R I # # S N O I T A L L A T S N I I # T
18O N # # # # # # # # # C I M A N Y D # Y
19T G # # # # # # # # # # # # # # # # # #
20S # # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  184sw
AUGMENTED  88s
BENEFIT  158sw
BRAND  1613n
CANNIBALIZATION  184w
COBRANDING  1815nw
CONSISTENCY  131w
CONTINUOUS  1815n
CONVENIENCE  194s
COREBENEFIT  194sw
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  1818w
EQUITY  1211nw
EXTENSION  812ne
FEATURE  1515w
GOODS  96e
INNOVATION  1717n
INSTALLATIONS  1717w
LICENSING  615n
LINE  124ne
MATERIALS  24s
NATIONAL  44s
PRODUCT  516e
QUALITY  2013s
SERVICES  186sw
SHOPPING  212s
SPECIALTY  517n
STORE  120n
UNSOUGHT  103w