Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

F J D F G S E R V I C E S O A X S V G H
H E X T E N S I O N I K M V T R Y N S I
G C O N S I S T E N C Y F H H S I Q Y K
G N L N H K N T K P W S G Q L S P N J Y
C E D A O I O W O D W U I A N S S C T T
I I E T P I I Y T R O C I E O D N S H I
M N K I P N T Q Y S E R C G U O O U H L
A E Y O I N A A N T E I P Q P O I O T A
N V Z N N O Z U I T L Z F M C G T U C U
Y N P A G V I G A T Q A O J N K A N U Q
D O N L Y A L M R H N N I I Q Z L I D Y
E C K C X T A E B N T E D C U S L T O W
V G Q M D I B N Y D H N R C E I A N R U
N X U S S O I T U T A Y M E N P T O P H
V N S M F N N E I R I V S E F J S C M S
Z D F H J R N D B E R U T A E F N S M T
Q L A U T C A O V B X E Q Z P J I I J S
J J I Z E I C O R E B E N E F I T D S Y
S C Z P S C B K E D T M J K H F J I V F
B F S Z E Q D L L R M R D D L S B Z R R
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # S E R V I C E S # # # # # G #
2# E X T E N S I O N # # # # T # # N # #
3# C O N S I S T E N C Y # H # S I # # #
4# N # N H # N T # # # # G # L S # # # Y
5C E # A O # O # O # # U # A N S S # # T
6I I # T P I I # # R O # I E # D N S # I
7M N # I P N T # Y S E R C # # O O U # L
8A E # O I N A A N T E I # # # O I O T A
9N V # N N O Z U I T L # # # # G T U C U
10Y N # A G V I G A T # A # # N # A N U Q
11D O # L # A L M # # N # I I # # L I D #
12# C # # # T A E # # # E D C # # L T O #
13# # # # # I B N Y # # N R # E I A N R #
14# # # # # O I T # T A # # E N P T O P #
15# # # # # N N E # R I # # E F # S C # #
16# # # # # # N D B E R U T A E F N S # #
17# L A U T C A O # # # # Q # # # I I # #
18# # # # # # C O R E B E N E F I T D # #
19# # # # # # # # # # # # # # # # # # # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  717w
AUGMENTED  88s
BENEFIT  1118e
BRAND  916ne
CANNIBALIZATION  717n
COBRANDING  718ne
CONSISTENCY  23e
CONTINUOUS  1815n
CONVENIENCE  212n
COREBENEFIT  718e
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  111n
EQUITY  1418nw
EXTENSION  22e
FEATURE  1616w
GOODS  169n
INNOVATION  66s
INSTALLATIONS  1717n
LICENSING  119ne
LINE  1712sw
MATERIALS  811ne
NATIONAL  44s
PRODUCT  1914n
QUALITY  209n
SERVICES  61e
SHOPPING  53s
SPECIALTY  1715nw
STORE  73se
UNSOUGHT  89ne