Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

M S A M Y O Y N B K B X G C S D O O G U
Q L B H U T B O C I M A N Y D S X H N U
B A E S I A E I C Q Y T I L A U Q V I G
B I S U N E R T E Q F W L T E N C D D I
Z R Q Z H G O A F E X A I P J S I I N Z
B E A P X Y T Z V B U F F V T F N S A Q
D T K C O N S I S T E N C Y F T S C R S
X A Y O I O E L C N A W L E H H T O B W
B M U R J I R A E D D K R G O B A N O E
F L C E L T V B L P V E U P X E L T C R
X F K B E A I I X O N O P R B T L I O M
N O G E F V C N M T S I I Y O C A N N P
E Q G N N O E N I N N P I A K U T U V E
R D O E B N S A U G M E N T E D I O E R
U G I F R N T C G W G W B F S O O U N N
T F K I R I O H L Y Z J H M O R N S I N
A B D T O W L I Y T L A I C E P S W E Y
E V D N A T I O N A L H Z F J Q J Q N M
F G A L F P H G N I S N E C I L F C C L
A X Z S E Q T C R H N O I S N E T X E K
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# S # # # # Y N # # # # # # S D O O G #
2# L # # # T # O C I M A N Y D # # # N #
3# A # # I # E I # # Y T I L A U Q # I #
4# I # U # # R T # # # # L T # # # D D #
5# R Q # # # O A # # # A I # # # I I N #
6# E # # # # T Z # # U F # # # F N S A #
7# T # C O N S I S T E N C Y F T S C R #
8# A # O # O E L C N # # # E H H T O B #
9# M # R # I R A E # # # R G O # A N O #
10# # # E # T V B # # # E U P # # L T C #
11# # # B # A I I # # N O P # # T L I O #
12# # # E # V C N # T S I # # # C A N N #
13E # # N # O E N I N N # # # # U T U V E
14R # # E # N S A U G M E N T E D I O E #
15U # # F # N T C # # # # # # # O O U N #
16T # # I # I # # # # # # # # # R N S I #
17A # # T O # # # Y T L A I C E P S # E #
18E # # N A T I O N A L # # # # # # # N #
19F # # # # # # G N I S N E C I L # # C #
20# # # # # # # # # # N O I S N E T X E #
Word X Y Direction
ACTUAL  89ne
AUGMENTED  814e
BENEFIT  810ne
BRAND  198n
CANNIBALIZATION  814n
COBRANDING  1910n
CONSISTENCY  47e
CONTINUOUS  187s
CONVENIENCE  1910s
COREBENEFIT  47s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  152w
EQUITY  26ne
EXTENSION  1920w
FEATURE  119n
GOODS  191w
INNOVATION  616n
INSTALLATIONS  175s
LICENSING  1619w
LINE  1710se
MATERIALS  29n
NATIONAL  418e
PRODUCT  1617n
QUALITY  163w
SERVICES  77s
SHOPPING  177sw
SPECIALTY  1717w
STORE  77n
UNSOUGHT  914ne