Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

Y Q K J C L F W B W U M F Y I R H G M R
T V U Y J I S G N I D N A R B O C X B G
I G N A V M M P G O O D S F M S D M N V
U I S N L G I A W N C N O P V R L Q X S
Q R O N O I Z W N U I W E R O T S H Q E
E B U O U I T B T Y T S M A B D N H Q C
C V G I T B T Y Y I D H N N O T O N R I
N U H S H R G A F T N T Z E D Q I X U V
E P T N H M T E I L L N P E C Z T F M R
I G G E K O N C A T K A T F F I A E R E
N A P T I E P N U Q N N I M K L L A H S
E D B X B M O P T D E E J C A D L T X L
V B N E E I J B I M O P R U E V A U X A
N J R A T N U O G N R R T E A P T R U I
O O B A R R I U G K G C P O F K S E H R
C A N N I B A L I Z A T I O N F N R Y E
N T M N N O U N O I T A V O N N I G G T
J F J M J S U O U N I T N O C S I D P A
M A E I D R J U Q R Z Q K Q Y S C O Y M
N A G Y C N E T S I S N O C W I E E J P
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1Y Q # # C # # # # # # # # # # # # # # #
2T # U # # I # G N I D N A R B O C # # #
3I # N A # # M # G O O D S # # # # # # #
4U # S N L # # A # N # # # # # # # # # S
5Q # O N O I # # N # I # E R O T S # # E
6E # U O # I T # # Y T S # # # # N # # C
7C # G I # # T Y Y I D # N # # # O # # I
8N # H S # # # A F T # # # E D # I # # V
9E # T N H # T E I L L # # E C # T F # R
10I # # E # O N C A T # A T # # I A E # E
11N # # T # E P N U # N N I # # L L A # S
12E D # X B # O P # D E E # C A # L T # L
13V # N E E I # # I M O # R U E # A U # A
14N # R A T N # # G N # R T E # P T R # I
15O O # A R # I U # # G C P # F # S E # R
16C A N N I B A L I Z A T I O N F N # # E
17# # # # # # # N O I T A V O N N I # # T
18# # # # # S U O U N I T N O C S I D # A
19# # # # # # # # # # # # # # # # # # # M
20# # # Y C N E T S I S N O C # # # # # #
Word X Y Direction
ACTUAL  1116ne
AUGMENTED  716ne
BENEFIT  512ne
BRAND  616nw
CANNIBALIZATION  216e
COBRANDING  172w
CONSISTENCY  1420w
CONTINUOUS  1518w
CONVENIENCE  116n
COREBENEFIT  116ne
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818w
DYNAMIC  117nw
EQUITY  16n
EXTENSION  413n
FEATURE  189s
GOODS  93e
INNOVATION  1717w
INSTALLATIONS  1717n
LICENSING  1711nw
LINE  816nw
MATERIALS  2019n
NATIONAL  316ne
PRODUCT  1315nw
QUALITY  32se
SERVICES  2011n
SHOPPING  48se
SPECIALTY  1715nw
STORE  175w
UNSOUGHT  32s