Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

N M S E C D V K X Y N F W N J A L Z I V
V P A H X I E U U Y V I O O S Z K E M C
P W C T O R Q T Z A P S Y I M A M H G O
I N T D E P D K N G M D T T V K R H K N
J A U I I R P Z J E S O I A I I V C H V
L U A S N F I I F O M O L Z C U O O E E
R J L C S C F A N E W G A I B B Q R K N
U E I O T P K E L G V R U L R X L E V I
L L T N A R E T R S T N Q A I H X B F E
E I F T L O C C W E S R N B K N N E K N
J C Y I L D N N I O N D H I L E E N F C
T E Q N A U J O U A I T Y N M O D E I E
D N V U T C O G E N L N I N W Q J F Q X
S S K O I T H R G H Y T Q A A J H I Q T
M I N U O T O W S J O O Y C T M R T O E
I N Y S N T N O I T A V O N N I I Y D N
N G Z F S E R V I C E S U U P K O C L S
B H F E A T U R E L L A N O I T A N U I
E G G Z F X J N J B T F F C Q F P K Y O
D R I W M W Y C N E T S I S N O C O Z N
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# M S # # D # # # # # # # N # # # # # #
2# # A H # # E # # # # # # O # # # # # C
3# # C T O # # T # # # S Y I # # # # # O
4# # T D E P # # N # # D T T # # # # # N
5# # U I I R P # # E # O I A I # # C # V
6# # A S N F I I # # M O L Z # U O O # E
7# # L C S # F A N # # G A I # B Q R # N
8# # # O T P # E L G # # U L R # # E # I
9# L # N A R E # R S # N Q A I # # B # E
10# I # T L O # C # E S # N B # N # E # N
11# C # I L D # # I O N D # I # # E N # C
12# E # N A U # # U A I T Y N # # # E # E
13# N # U T C # G E N L # I N # # # F # X
14# S # O I T H R G # # T # A A # # I # T
15# I # U O T O # # # # # Y C T M # T # E
16# N # S N T N O I T A V O N N I I # # N
17# G # # S E R V I C E S # # # # O C # S
18# # F E A T U R E # L A N O I T A N # I
19# # # # # # # # # # # # # # # # # # # O
20# # # # # # Y C N E T S I S N O C # # N
Word X Y Direction
ACTUAL  32s
AUGMENTED  149nw
BENEFIT  189s
BRAND  167sw
CANNIBALIZATION  1414n
COBRANDING  185sw
CONSISTENCY  1720w
CONTINUOUS  47s
CONVENIENCE  202s
COREBENEFIT  185s
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  1211se
EQUITY  188nw
EXTENSION  2012s
FEATURE  318e
GOODS  127n
INNOVATION  1616w
INSTALLATIONS  55s
LICENSING  29s
LINE  148se
MATERIALS  21se
NATIONAL  1818w
PRODUCT  68s
QUALITY  138n
SERVICES  517e
SHOPPING  31se
SPECIALTY  57se
STORE  517ne
UNSOUGHT  138sw