Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

P Q T C V G K X T J M V L J Y U E Y C U
V H H U W R S O F L Z G C D M Y R E I N
V B S E R V I C E S L F Q Z O T O F M P
B N L D I S C O N T I N U O U S T J A H
N T A I I N S T A L L A T I O N S I N F
K I I A C F T H X C T C U D O R P C Y C
N F R I S E F H O J Z T A E E T E N D L
O E E E F I N E G P J J V T R Q C D Q O
T N T G V T Q S R U P G B N U U I C C C
V E A O W U Y C I E O I M E T A A Y S Q
M B M K I K X D B N N S N M A L L C P X
R E X T E N S I O N G T N G E I T N T X
G R Y N O I T A V O N N I U F T Y E Y A
N O I T A Z I L A B I N N A C Y Z T M N
Z C O N V E N I E N C E C L T T C S N A
V O R A S G I N T Q O T X J G I L I D Z
M F R V X D E E H J U O V R D X O S P K
F T L A I F O D N A L A N O I T A N R D
W J F B I X M O L C V C T S T Z G O X W
L I W T Q T C L G N I D N A R B O C G L
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # E # C #
2# # # # # # # # # # # # # # # # R # I #
3# # S E R V I C E S # # # # # # O # M #
4# # L D I S C O N T I N U O U S T # A #
5# T A I I N S T A L L A T I O N S # N #
6# I I # C F T H # # T C U D O R P # Y #
7# F R # # E F H O # # # # E E # E # D #
8# E E # # # N E G P # # # T R Q C # # #
9# N T # # # Q S R U P # # N U U I # # #
10# E A # # U # # I E O I # E T A A Y # #
11# B M # I # # # # N N S N M A L L C # #
12# E X T E N S I O N G T N G E I T N # #
13# R Y N O I T A V O N N I U F T Y E # #
14N O I T A Z I L A B I N N A C Y # T # #
15# C O N V E N I E N C E C # T # # S # #
16# # # # S # # N # # # T # # # I # I # #
17# # # # # D E E # # U # # # # # O S # #
18# # # # # F O # # A L A N O I T A N # #
19# # # # I # # O L # # # # # # # # O # #
20# # # T # # # # G N I D N A R B O C # #
Word X Y Direction
ACTUAL  1414sw
AUGMENTED  1414n
BENEFIT  1014sw
BRAND  1620w
CANNIBALIZATION  1414w
COBRANDING  1820w
CONSISTENCY  1820n
CONTINUOUS  74e
CONVENIENCE  215e
COREBENEFIT  215n
DIFFERENTIATION  1111se
DISCONTINUOUS  44e
DYNAMIC  197n
EQUITY  88sw
EXTENSION  212e
FEATURE  1513n
GOODS  920nw
INNOVATION  1313w
INSTALLATIONS  55e
LICENSING  34se
LINE  814s
MATERIALS  311n
NATIONAL  1818w
PRODUCT  176w
QUALITY  169s
SERVICES  33e
SHOPPING  75se
SPECIALTY  175s
STORE  175n
UNSOUGHT  1413nw