Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

X Y P A O P S N F J U S H L Y P K X D A
G G T Q F D L O G E C N E I N E V N O C
V A M I F Q A I K N H O I F S D O O G O
B L M G U G I T N P I I B J I S X D F R
W C H N B Q R A O E S S S T A Y I I H E
N I E I Y R E Z I R Q N N E N F N S K B
X C P D C D T I T Z R E S E F H S C M E
I H A N N R A L A X T T D E C H T O F N
I S B A E M M A V C C X R J O I A N X E
A E K R T D B B O Z T E X P K U L T Q F
F X N B S R F I N B N U P S F T L I N I
B H F O I X F N N T X I A A G C A N Y T
C X E C S S O N I Y N S V L R U T U T I
W H A N N F H A U G M E N T E D I O I Y
O W T F O M T C V G Q P Q H R O O U L P
C V U W C I I G C I M A N Y D R N S A R
U P R H O X Q B Y T L A I C E P S T U G
O W E N A T I O N A L K U P L X H O Q D
Y T H G U O S N U S E C I V R E S R K W
X U I O V Q Y Y J Q P V Q K O I L E R B
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# Y # # # # S N # # # # # # # # # # # #
2# # T # # # L O G E C N E I N E V N O C
3# # # I # # A I # N # O # # S D O O G O
4# # # G U # I T N # I I # # # # # D # R
5# # # N # Q R A O E # S # # # # I I # E
6# # # I Y # E Z I # # N N # # F N S # B
7# # # D C # T I T # # E # E F # S C # E
8# # # N N # A L A # # T # E C H T O # N
9# # # A E # M A V C # X R # O I A N # E
10# # # R T # # B O # T E # P # # L T # F
11# # # B S # # I N # N U P # # T L I # I
12# # F O I # # N N T # I A # # C A N Y T
13# # E C S # # N I # N # # L # U T U T #
14# # A # N # # A U G M E N T E D I O I #
15# # T # O # T C # # # # # # # O O U L #
16# # U # C I # # C I M A N Y D R N S A #
17# # R # O # # # Y T L A I C E P S T U #
18# # E N A T I O N A L # # # # # # O Q #
19# T H G U O S N U S E C I V R E S R # #
20# # # # # # # # # # # # # # # # # E # #
Word X Y Direction
ACTUAL  98se
AUGMENTED  814e
BENEFIT  206s
BRAND  411n
CANNIBALIZATION  814n
COBRANDING  413n
CONSISTENCY  516n
CONTINUOUS  187s
CONVENIENCE  202w
COREBENEFIT  202s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  1516w
EQUITY  76nw
EXTENSION  1210n
FEATURE  312s
GOODS  193w
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1710nw
LINE  72se
MATERIALS  79n
NATIONAL  418e
PRODUCT  1617n
QUALITY  1917n
SERVICES  1719w
SHOPPING  177sw
SPECIALTY  1717w
STORE  1816s
UNSOUGHT  919w