Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

P M L G C F Q N A T I O N A L J W V A D
T G F U O W H O Q S E R V I C E S U S J
M H E N B P P I E L C H S D O O G Q X Q
K D A S R U T T N A I I N W L M Q D Y I
B L T O A T I A O I M Y B K E Y I I G Q
G Y U U N K F Z I R A K T N O F N S N U
O H R G D P E I T E N K T I F R S C M A
C K E H I G N L A T Y E B E P P T O E L
F E D T N N E A V A D J R E E R A N Y I
L R T H G I B B O M J E R C X O L T Y T
O I U A Z P E I N W N L I N T D L I E Y
J Y C G S P R N N T W A R E E U A N N U
O N O E C O O N I R L C M I N C T U S E
N E J L N H C A C T U A L N S T I O K Q
X L U P Q S T C Y T I U Q E I Q O U Q T
W G Z F I I I M F C O W G V O E N S M S
V K X F O U A N B D W N F N N D S T D W
A M B N I N E C G K O Q K O Z C M O H B
X I C Y C N E T S I S N O C V R L R U Z
O F K Q H C P F V N S I L W M O O E R I
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # C # # N A T I O N A L # # # A #
2# # F U O # # O # S E R V I C E S U # #
3# # E N B # # I # L C # S D O O G # # #
4# # A S R # T T N A I # # # # M # D # #
5# # T O A # I A O I M # # # E # I I # Q
6# # U U N # F Z I R A # # N # F N S # U
7# # R G D # E I T E N # T # F # S C # A
8# # E H I G N L A T Y E # E # P T O # L
9# # # T N N E A V A D # R E E R A N # I
10L # # # G I B B O M # E # C X O L T # T
11# I # # # P E I N # N # I N T D L I # Y
12# # C # # P R N N T # A # E E U A N N #
13# # # E # O O N I # L # # I N C T U # E
14# # # # N H C A C T U A L N S T I O # #
15# # # # # S T C Y T I U Q E I # O U # #
16# # # # # I I # # # # # # V O # N S # #
17# # # # O # # N # # # # # N N # S T # #
18# # # N # # # # G # # # # O # # # O # #
19# # # Y C N E T S I S N O C # # # R # #
20# # # # # # # # # # # # # # # # # E # #
Word X Y Direction
ACTUAL  814e
AUGMENTED  191sw
BENEFIT  710n
BRAND  53s
CANNIBALIZATION  814n
COBRANDING  51s
CONSISTENCY  1419w
CONTINUOUS  187s
CONVENIENCE  1419n
COREBENEFIT  714n
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  119n
EQUITY  1415w
EXTENSION  159s
FEATURE  32s
GOODS  173w
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  110se
LINE  1710se
MATERIALS  1010n
NATIONAL  81e
PRODUCT  168s
QUALITY  206s
SERVICES  102e
SHOPPING  615n
SPECIALTY  177sw
STORE  1816s
UNSOUGHT  42s