Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

O M G K Z K P Y X H A C S X J F O J Y Q
S H O P P I N G H N G C P C S J A W K D
E L I C E N S I N G O N L V Z G O Q C S
R F A N A T I O N A L Y T I L A U Q X O
V V S I O B L B Y T L A I C E P S T P V
I Q I Y R I N N O V A T I O N R N S J A
C A L G C E T Q I V Z O E C I O O U D A
E H E L O N T A C T U A L O W D I O E Q
S I G B B N E A I M M X W N E U T U U E
C M U R R T O T M T P Q X V R C A N N E
Q N R G A I V I S T N K B E U T L I T B
S Q G M N F D C S I J E N N T A L T A B
Z D Q Y D E E U T N S F R I A L A N C M
C O O B I N T W O R E N S E E L T O X Y
G H W O N E N D R E Y T O N F R S C I W
V M X A G B E E E Q N R X C O F N S I J
Y T I U Q E M Y A R W H I E B E I I K X
J Y X H A R G Z Z O C C I M A N Y D C J
N F Z X R O U N S O U G H T U C G I C J
J R Y L G C A N N I B A L I Z A T I O N
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2S H O P P I N G # # # # # # # # # # # #
3E L I C E N S I N G # # # # # # # # # #
4R # A N A T I O N A L Y T I L A U Q # #
5V # # I O # # # Y T L A I C E P S # # #
6I # # Y R I N N O V A T I O N R N S # #
7C # # # C E T # # # # # # C # O O U # #
8E # # # O N T A C T U A L O # D I O # #
9S # # # B N E A I # # # # N E U T U # E
10# # # # R T O T M T # # # V R C A N N #
11# # # # A I # I S # N # # E U T L I # #
12S # # # N F D # S I # E # N T # L T # #
13# D # # D E E # T N S # R I A # A N # #
14# # O # I N T # O # E N # E E # T O # #
15# # # O N E N # R # # T O N F # S C # #
16# # # # G B E # E # # # X C # F N S # #
17Y T I U Q E M # # # # # # E # # I I # #
18# # # # # R G # # # # C I M A N Y D # #
19# # # # # O U N S O U G H T # # # # # #
20# # # # # C A N N I B A L I Z A T I O N
Word X Y Direction
ACTUAL  88e
AUGMENTED  720n
BENEFIT  616n
BRAND  59s
CANNIBALIZATION  720e
COBRANDING  57s
CONSISTENCY  1416nw
CONTINUOUS  1815n
CONVENIENCE  147s
COREBENEFIT  620n
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  1818w
EQUITY  617w
EXTENSION  1417nw
FEATURE  1515n
GOODS  516nw
INNOVATION  66e
INSTALLATIONS  1717n
LICENSING  23e
LINE  1712ne
MATERIALS  910nw
NATIONAL  44e
PRODUCT  165s
QUALITY  174w
SERVICES  12s
SHOPPING  12e
SPECIALTY  175w
STORE  912s
UNSOUGHT  719e