Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

T A W L X F E A T U R E K D Q E W Q V H
X Z C R H Z D Y J C S Z O T C H M V C W
O G O O D S G U O A N F G N I P P O H S
C B N N A T I O N A L O H F W E N Z V E
S W O I O I X U G W S H I K J O S T E C
H Z S W S I G V Y C N E T S I S N O C I
Y B C L Z N T H Y S K V J T N N O V N V
F O T O A O E A G T G A A O D E I A E R
F Y I D B U D C I D L Z V R L F T G I E
U T F E N R T E I T I A Y E I Q A X N S
W I E T Q A A C M L N T I T T P L I E L
P L N N G U R N A A C E H C B E L C V A
H A E E Y T I B D U G G R S E P A I N I
M U B M T W I T D I U F J E Q P T M O R
B Q E G M N Y O Y O N C D M F G S A C E
J P R U N H R G S X B G A B B F N N I T
M R O A G P X N O I T A V O N N I Y X A
B K C D T S U O U N I T N O C S I D L M
M F V A L Q G F M Q U E J V E V T E F M
H M C X W Y F E V Y R Z J M K Y C K B P
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # F E A T U R E # # # # # # # #
2# # # # # # # # # # # # # # # # # # # #
3# G O O D S # # # # N # G N I P P O H S
4# # N N A T I O N A L O # # # # N # # E
5# # # I O # # # # # # # I # # O S # E C
6# # # # S I # # Y C N E T S I S N O C I
7# # C L # N T # Y # # # # T N # O # N V
8# # T O A # E A # T # # A O # E I # E R
9# Y I D B U # C I # L Z # R # # T # I E
10# T F E N R T # I T I A # E # # A X N S
11# I E T Q A A C # L N T I T # # L I E L
12# L N N # U R N A # C E H C # # L C V A
13# A E E # # I B D U # G R # E # A I N I
14# U B M # # I T D I U # # E # P T M O R
15# Q E G # N # O Y O N # # # F # S A C E
16# # R U N # R # S # # G # # # F N N # T
17# # O A # P # N O I T A V O N N I Y # A
18# # C # # S U O U N I T N O C S I D # M
19# # # # # # # # # # # # # # # # # # # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  912nw
AUGMENTED  417n
BENEFIT  314n
BRAND  813nw
CANNIBALIZATION  417ne
COBRANDING  37se
CONSISTENCY  196w
CONTINUOUS  1518w
CONVENIENCE  1915n
COREBENEFIT  318n
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818w
DYNAMIC  1818n
EQUITY  410se
EXTENSION  1911nw
FEATURE  61e
GOODS  23e
INNOVATION  1717w
INSTALLATIONS  1717n
LICENSING  1011nw
LINE  1712ne
MATERIALS  2018n
NATIONAL  44e
PRODUCT  617ne
QUALITY  214n
SERVICES  2010n
SHOPPING  203w
SPECIALTY  1715nw
STORE  146s
UNSOUGHT  718ne