Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

I G L K M I M Z U G N A Y N O V S I F X
O B D I T H A M D D H B G O R U D R E S
M F M A T E R I A L S N Y I L Q O A A E
C L C D Y N A M I C I T N T O X O C T C
D B O I I X I C L S I V O A X W G T U I
J R N S N F R T N U R T I Z V S N U R V
N D S C S W F E Q M J A T I B H I A E R
U W I O T D C E F J L P A L E O D L S E
C V S N A I E I R M A G V A E P N L E S
U G T T L U U C N E N U O B G P A J O T
K W E I L N G Q N J N P N I X I R L L Y
N F N N A S O M U E J T N N W N B A S T
M E C U T O T I E A I I I N P G O N J L
U O Y O I U C I S N L N G A M H C O P A
E Q F U O G B I F N T I E C T U Q I R I
S I X S N H L J V E E E T V X I G T O C
P I A G S T O R E F N T D Y N O O A D E
J P E W Q G M T R U I E X I U O K N U P
Q O C E K H T I F E N E B E R O C J C S
E D Q S S B S W J E Z E W C S R Y J T K
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # N # # S # F #
2# # # # # # # # # # # # G O # # D # E S
3# # M A T E R I A L S N Y I # # O A A E
4# # C D Y N A M I C I T N T # # O C T C
5# # O I I # # # # S I # O A # # G T U I
6# # N S N F # # N U # # I Z # S N U R V
7# # S C S # F E Q # # # T I # H I A E R
8# # I O T # C E # # # # A L # O D L # E
9# # S N A I E # R # # # V A # P N # # S
10# # T T L U # C # E # # O B # P A # # #
11# # E I L N G Q N # N # N I # I R L # Y
12# # N N A S O M U E # T N N # N B A # T
13# E C U T O T I E A I # I N # G O N # L
14# # Y O I U # I S N L N # A # # C O P A
15# # # U O G # # F N T I E C T # # I R I
16# # # S N H # # # E E E T V # I # T O C
17# # # # S T O R E # N T D Y N # O A D E
18# # # # # # # # # # # E X # # O # N U P
19# # # # # # T I F E N E B E R O C # C S
20# # # # # # # # # # # # # # # # # # T #
Word X Y Direction
ACTUAL  183s
AUGMENTED  59se
BENEFIT  1319nw
BRAND  1712n
CANNIBALIZATION  1414n
COBRANDING  1714n
CONSISTENCY  34s
CONTINUOUS  47s
CONVENIENCE  1719nw
COREBENEFIT  1719w
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  44e
EQUITY  88ne
EXTENSION  1419nw
FEATURE  191s
GOODS  175n
INNOVATION  1313n
INSTALLATIONS  55s
LICENSING  510ne
LINE  510sw
MATERIALS  33e
NATIONAL  1818n
PRODUCT  1914s
QUALITY  912se
SERVICES  209n
SHOPPING  166s
SPECIALTY  2019n
STORE  517e
UNSOUGHT  610s