Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

S U P E X T E N S I O N X Y S U U U S A
L S S C U E J O R R V H C A Y E D T D I
G G X N Y Z S I Q A L N I G P F A E L K
O N C E T F E T J C E C I M A N Y D F B
D I O I I K R A W T P S F Y A D I I V L
M P R N L Q O Z S U W L H D W F N S B I
M P E E A G T I C A F A D H F R S C R C
J O B V U N S L J L O I K E E O T O A E
U H E N Q N I A J R E R R Q A M A N D N
K S N O O N F B B S A E C U T Q L T I S
K E E C E Y R I E Y N T C I U T L I I I
W C F F Z A Q N E T B A J T R C A N E N
K I I G N A G N I W F M T Y E U T U N G
J V T D B C N A U G M E N T E D I O Z A
G R Z Y Q N T C B H B U R O S O O U U O
Z E R G O I N N O V A T I O N R N S S C
T S L Z O K D I Y T L A I C E P S D W U
M K K N A T I O N A L M L A O E O A U D
R M V U G U N S O U G H T U X O T X U G
R D C K Z C O B R A N D I N G X I M S J
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # E X T E N S I O N # Y # # # # # #
2# # # C # # # O # # # # C # # # # # # #
3# G # N Y # # I # A # N # # # # # # # #
4# N C E T # E T # C E C I M A N Y D # #
5# I O I I # R A # T # S # # # # I I # L
6# P R N L # O Z S U # L # # # F N S # I
7# P E E A # T I # A # A # # F # S C # C
8# O B V U # S L # L # I # E E # T O # E
9# H E N Q N I A # # # R R Q A # A N # N
10# S N O O N # B # # # E # U T # L T # S
11# E E C E # R I # # N T # I U T L I # I
12# C F # # A # N # T # A # T R C A N # N
13# I I # N # # N I # # M # Y E U T U # G
14# V T D # # # A U G M E N T E D I O # #
15# R # # # # T C # # # # # # # O O U # #
16# E # # # I N N O V A T I O N R N S S #
17# S # # O # # # Y T L A I C E P S D # #
18# # # N A T I O N A L # # # # # O # # #
19# # # # # U N S O U G H T # # O # # # #
20# # # # # C O B R A N D I N G # # # # #
Word X Y Direction
ACTUAL  103s
AUGMENTED  814e
BENEFIT  38s
BRAND  810sw
CANNIBALIZATION  814n
COBRANDING  620e
CONSISTENCY  411ne
CONTINUOUS  187s
CONVENIENCE  411n
COREBENEFIT  34s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  184w
EQUITY  148s
EXTENSION  41e
FEATURE  157s
GOODS  1520ne
INNOVATION  616e
INSTALLATIONS  175s
LICENSING  205s
LINE  88sw
MATERIALS  1213n
NATIONAL  418e
PRODUCT  1617n
QUALITY  58n
SERVICES  217n
SHOPPING  210n
SPECIALTY  1717w
STORE  78n
UNSOUGHT  619e