Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

K Y C V U L L N D O S T H G U O S N U D
F Y P Z G V R O Y T L A I C E P S O R Y
K Z B W S U E I G T S L A I R E T A M N
F I B Q H F R T N N O X U Z R L C D W A
A F U U O U X A O E I Q J V C T I I Y M
X J O A P G W Z I R U S I O U F N S C I
K I B L P C J I T O H C N A F P S C N C
D A P I I O A L A T E M L E Y A T O E E
M F G T N R D A V S C D R X C V A N T H
M L A Y G E M B O L O E Y T D I L T S F
Z E L L W B C I N K N Q R E E E L I I R
B Q E A I E B N N T V U R N T Z A N S N
X Q P N X N W N I L E I J S N B T U N Z
J U U O F E E A C E N T D I E U I O O S
G A J I X F T C R H I Y N O M E O U C D
N C Y T J I S U Q F E L A N G N N S I O
K E Z A O T T F Z C N F R I U U S M L O
F D C N E A H Q B H C O B R A N D I N G
B H V U E U G G S D E V F Q T J V G P I
U M F F P R O D U C T N J R U Q I T Y J
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # N # # # T H G U O S N U D
2# # # # # # # O Y T L A I C E P S # # Y
3# # # # S # # I G # S L A I R E T A M N
4# # # Q H # # T N N # # # # R # C D # A
5# # # U O # # A O E I # # V # T I I Y M
6# # # A P # # Z I R # S I # U F N S C I
7# # # L P C # I T O # C N A F # S C N C
8# # # I I O # L A T E # L E # # T O E #
9# # # T N R # A V S C # R X C # A N T #
10# # # Y G E # B O # O E # T D I L T S #
11# # # L # B # I N # N Q # E E # L I I #
12# # # A I E # N N T V U # N T # A N S #
13# # # N # N # N I # E I # S N # T U N #
14# # # O # E E A # E N T D I E # I O O S
15# # # I # F T C R # I Y N O M # O U C D
16# # # T # I # U # # E # A N G # N S # O
17# # # A O T T # # # N # R # U # S # # O
18# # # N # A # # # # C O B R A N D I N G
19# # # # E # # # # # E # # # # # # # # #
20# # # F P R O D U C T # # # # # # # # #
Word X Y Direction
ACTUAL  183sw
AUGMENTED  1518n
BENEFIT  611s
BRAND  1318n
CANNIBALIZATION  814n
COBRANDING  1118e
CONSISTENCY  1915n
CONTINUOUS  187s
CONVENIENCE  119s
COREBENEFIT  67s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  201s
EQUITY  1210s
EXTENSION  148s
FEATURE  420ne
GOODS  2018n
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1711nw
LINE  411se
MATERIALS  193w
NATIONAL  418n
PRODUCT  520e
QUALITY  45s
SERVICES  172sw
SHOPPING  53s
SPECIALTY  172w
STORE  109n
UNSOUGHT  191w