Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

T C U D O R P N D W L O M T E A E T H G
Y M N U S D O O G B I N O O R M X P Q W
G P U S S P H I C N N O K B U L I H R A
Z T L Y B Q V T N L I I P Z T K F D F S
L K I A E I A A O U D S I W A A I I F M
P A S F U N O Z I P O N N Q E F N S D Q
M T N N E T I I T C U E W E F C S C M I
A T H O I N C L A W S T Y E C J T O K S
T I Y G I D E A V D R X R T S I A N W S
E F T S U T X B O F M E G Q I J L T Q E
R E L R W O A I N G N G N G Z L L I N C
I N A G M G S N N T D O I R M D A N F I
A E I O X A B N I F K W D F J A T U X V
L B C L J H V A U G M E N T E D I O Q R
S E E Y K Q T C Z K M L A X Q Y O U Z E
G R P A K I G U N I Z Z R K U N N S R S
F O S H O P P I N G Q R B L I A S T H Y
E C O N V E N I E N C E O B T M H O R Y
Y G Y C N E T S I S N O C J Y I R R J T
X T F R L Z C N C A R U D K C C N E Q Y
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1T C U D O R P N # # # # # # E # # # # #
2# # # # S D O O G # # N # # R # # # # #
3# # # # # # # I # N # O # # U # # # # #
4# T L # # # # T N # I I # # T # # D # #
5L # I A E # # A O # # S # # A # I I # #
6# A # F U N # Z I # # N N # E F N S # #
7M T N # E T I I T # # E # E F # S C # #
8A T H O # N C L A # # T Y E C # T O # #
9T I Y G I # E A V # # X R T # I A N # S
10E F T # U T # B O # # E G # I # L T # E
11R E L # # O A I N # N # N # # L L I # C
12I N A # # # S N N T # # I # # # A N # I
13A E I # # # # N I # # # D # # # T U # V
14L B C # # # # A U G M E N T E D I O Q R
15S E E # # # T C # # # # A # Q Y O U # E
16# R P # # I # # # # # # R # U N N S # S
17# O S H O P P I N G # # B # I A S T # #
18# C O N V E N I E N C E O # T M # O # #
19# # Y C N E T S I S N O C # Y I # R # #
20# # # # # # # # # # # # # # # C # E # #
Word X Y Direction
ACTUAL  89nw
AUGMENTED  814e
BENEFIT  810nw
BRAND  1317n
CANNIBALIZATION  814n
COBRANDING  1319n
CONSISTENCY  1319w
CONTINUOUS  187s
CONVENIENCE  218e
COREBENEFIT  218n
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  1614s
EQUITY  1514s
EXTENSION  1210n
FEATURE  157n
GOODS  92w
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1710nw
LINE  88nw
MATERIALS  17s
NATIONAL  812nw
PRODUCT  71w
QUALITY  1813nw
SERVICES  2016n
SHOPPING  317e
SPECIALTY  317n
STORE  1816s
UNSOUGHT  914nw