Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

K U D X Y T X C X D M E G B L X E I O B
Y E Q U I T Y S H O P P I N G H R N J Q
T C O N S I S T E N C Y H B A E O D H S
I N U D I S C O N T I N U O U S T D B W
L E O Y I N S T A L L A T I O N S J W B
A I R N C F C M Y V T C U D O R P S T T
U N B A A X F E A T U R E V N E E L K P
Q E H M Q B P E X T E N S I O N C H X T
B V Y I D G A U R C O B R A N D I N G Z
F N N C D A L I C E N S I N G U A Y O O
K O V L A N O I T A N U Z E N I L J O L
O C O R E B E N E F I T A V J H T J D P
G A M N O I T A V O N N I O A W Y N S T
N O I T A Z I L A B I N N A C R D T H U
D S E C I V R E S L A I R E T A M G D T
C G G X O E H B I N G G V Z K I U O Z N
U D X X U C Y H F Q O H I K V O O I Y E
E O N B T S H M P W O X V B S X N N A P
J J V U Y X F T O V J E H N C F N G O G
L C V W G P L A U T C A U G M E N T E D
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # E # # #
2Y E Q U I T Y S H O P P I N G # R # # #
3T C O N S I S T E N C Y # # # # O # # #
4I N # D I S C O N T I N U O U S T # # #
5L E # Y I N S T A L L A T I O N S # # #
6A I # N # F # # # # T C U D O R P # # #
7U N # A # # F E A T U R E # # # E # # #
8Q E # M # # # E X T E N S I O N C # # #
9# V # I # # # # R C O B R A N D I N G #
10# N # C # # L I C E N S I N G # A # O #
11# O # L A N O I T A N # # E N I L # O #
12# C O R E B E N E F I T # # # # T # D #
13# # # N O I T A V O N N I # # # Y # S T
14N O I T A Z I L A B I N N A C # # # H #
15# S E C I V R E S L A I R E T A M G # #
16# # # # # # # # # # # # # # # I U # # #
17# # # # # # # # # # # # # # # O O # # #
18# # # # # # # # # # # # # # S # # N # #
19# # # # # # # # # # # # # N # # # # # #
20# # # # # # L A U T C A U G M E N T E D
Word X Y Direction
ACTUAL  1220w
AUGMENTED  1220e
BENEFIT  612e
BRAND  129e
CANNIBALIZATION  1414w
COBRANDING  109e
CONSISTENCY  23e
CONTINUOUS  74e
CONVENIENCE  212n
COREBENEFIT  212e
DIFFERENTIATION  1111se
DISCONTINUOUS  44e
DYNAMIC  44s
EQUITY  22e
EXTENSION  88e
FEATURE  77e
GOODS  199s
INNOVATION  1313w
INSTALLATIONS  55e
LICENSING  710e
LINE  1711w
MATERIALS  1715w
NATIONAL  1111w
PRODUCT  176w
QUALITY  17n
SERVICES  915w
SHOPPING  82e
SPECIALTY  175s
STORE  175n
UNSOUGHT  1320ne