Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

G O Z U X X E O U Y U A L N O G U P V T
V E K D Q S R U Z N W M A O L C F E M H
U J D M C S U Y R O C A M I T Y E S G G
V Y X D G Q T T B I L T N T X H A E E U
C P Y I I U A I G S A E O A C T U A L O
A I G S N F E U O N N R I Z N C L T C S
W R C C S E F Q G E O I T I T U E N O N
S Q E O T P S E K T I A A L M D Y Z N U
E C I N A T E B R X T L V A Q O H O S B
C G C T L U I C F E A S O B K R O T I C
I E N I L I G F I P N G N I P P O H S O
V Y L N A Y C M E A O T N N L R W Y T B
R T V U T P Z E E N L Q I N V X L P E R
E I I O I L P R N N E T D A B Q M E N A
S L U U O D O M Y S T B Y C T S B H C N
Y A D S N T L T T T I E E J U I D T Y D
F U N Q S R K P N H M N D R F Y O O S I
Q Q A E V V G I Y U B H G R O V Y N O N
J G H Y N E C N E I N E V N O C G U X G
L M Q U I G E N G C Y K D Y N A M I C N
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # E # # # # # # N # # # # # T
2# # # # # # R # # N # M # O # # # # # H
3# # # # # # U Y # O # A # I # # # # # G
4# # # D # # T T # I L T N T # # # # # U
5# # # I I # A I # S A E O A C T U A L O
6# # # S N F E U # N N R I Z # C # # C S
7# # # C S # F Q # E O I T I # U # # O N
8S # # O T P # E # T I A A L # D # # N U
9E # # N A T E # R X T L V A # O # # S #
10C # # T L U I C # E A S O B # R # # I C
11I E N I L I G F I # N G N I P P O H S O
12V Y # N A # C M E A # T N N # # # # T B
13R T # U T # # E E N L # I N # # # # E R
14E I # O I # # R N N E T # A # # # # N A
15S L # U O # O # # S T B Y C T S # # C N
16# A # S N T # # # # I E E # # I D # Y D
17# U # # S # # # # # # N D R # # O O # I
18# Q # # # # # # # # # # G # O # # N O N
19# # # # # E C N E I N E V N O C # # # G
20# # # # # # # # # # # # D Y N A M I C #
Word X Y Direction
ACTUAL  145e
AUGMENTED  59se
BENEFIT  1215nw
BRAND  2012s
CANNIBALIZATION  1414n
COBRANDING  2010s
CONSISTENCY  196s
CONTINUOUS  47s
CONVENIENCE  1619w
COREBENEFIT  1619nw
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  1320e
EQUITY  88n
EXTENSION  1010n
FEATURE  77n
GOODS  2019nw
INNOVATION  1313n
INSTALLATIONS  55s
LICENSING  510se
LINE  511w
MATERIALS  122s
NATIONAL  1111n
PRODUCT  1611n
QUALITY  217n
SERVICES  115n
SHOPPING  1911w
SPECIALTY  57se
STORE  517ne
UNSOUGHT  208n