Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

L A N O I T A N D J Z W U N S O U G H T
K Z W R R P J O G E Y N J D J A I V T H
Z O W G L U R I Y N T O R Y B K S A R L
S D O O G V S T N C I I V A L H X D V E
C Y A X N D B A O F L S Q Y V T I I Y P
I E M Q I L B Z I E A N N G F F N S Z H
M P B Y D G P I T A U E G E F R S C X R
A W F R N Q F L A T Q T E E C P T O U K
N K V L A X W A V U W X R T E I A N G C
Y X V N R Y D B O R R E Y C T A L T N T
D H R B B C R I N E N Q I X I P L I I M
E F E T O N T N N T N A Z Y F R A N P M
T J K O C E A N I D L I N E E O T U P V
N F J N N T N A C T U A L U N D I O O L
E Y Q K P S T C Y Y T I U Q E U O U H L
M A T E R I A L S W D N A R B C N S S H
G N I C O S E R V I C E S T E T S T U S
U S K N Y N K E E S B N C E R J F O I D
A S E I S O W G C N N N D U O Z J R O I
S I P B E C N E I N E V N O C Q M E I H
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1L A N O I T A N # # # # U N S O U G H T
2# # # # # # # O G # Y N # # # # # # # #
3# # # # # # # I # N T O # # # # # # # #
4S D O O G # # T N # I I # # # # # D # #
5C # # # N # # A O F L S # # # # I I # #
6I # # # I # # Z I E A N N # # F N S # #
7M # # # D # # I T A U E # E F # S C # #
8A # # # N # # L A T Q T # E C P T O # #
9N # # # A # # A V U # X R # E I A N G #
10Y # # # R Y # B O R # E # C T # L T N #
11D # # # B C # I N E N # I # I P L I I #
12E # # # O N # N N T # A # # F R A N P #
13T # # # C E # N I # L I N E E O T U P #
14N # # # # T # A C T U A L # N D I O O #
15E # # # # S T C Y Y T I U Q E U O U H #
16M A T E R I A L S # D N A R B C N S S #
17G # # # O S E R V I C E S # E T S T # #
18U # # N # N # # # # # # # # R # # O # #
19A # # # # O # # # # # # # # O # # R # #
20# # # # E C N E I N E V N O C # # E # #
Word X Y Direction
ACTUAL  814e
AUGMENTED  119n
BENEFIT  1516n
BRAND  1516w
CANNIBALIZATION  814n
COBRANDING  513n
CONSISTENCY  620n
CONTINUOUS  187s
CONVENIENCE  1520w
COREBENEFIT  1520n
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  111n
EQUITY  1515w
EXTENSION  1210n
FEATURE  105s
GOODS  54w
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1710nw
LINE  1113e
MATERIALS  116e
NATIONAL  81w
PRODUCT  1611s
QUALITY  117n
SERVICES  617e
SHOPPING  1916n
SPECIALTY  177sw
STORE  1816s
UNSOUGHT  131e