Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

K L A U T C A I R G W B V A R M Z M H S
C N D D I N I P V L O U Z X Q Y U M W D
J Q S M A T E R I A L S A X T K T B C O
O U C N A T I O N A L P Q O R K J F V O
G A S Z O C O R E B E N E F I T N N J G
J L G S K I A M G X Q P M X S J K S B U
H I W C S N T N I N T H G U O S N U Y S
H T N D J N L A N R I E Q U I T Y O L J
U Y R F Y O I U I I S D N O O J E U Y L
U O N E T V C G H T B E N S C C F N C W
Q J C A L A E M N A N A C A I J F I N F
I J A T A T N E J I P E L I R O T T E U
E O N U I I S N Z I P I R I V B N N T L
S R T R C O I T L P N P J E Z R O O S N
M S O E E N N E P E X Y O J F A E C I X
M O K T P O G D M E Q O P H B F T S S Z
V Y W C S N O I T A L L A T S N I I N K
Y S U J B P Q D D R K C I M A N Y D O G
Z N V F P U Q C O N V E N I E N C E C N
G B N D P R O D U C T W L J T G L R P R
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# L A U T C A # # # # # # # # # # # # S
2# # # # # # # # # # # # # # # # # # # D
3# Q # M A T E R I A L S # # # # # # # O
4# U # N A T I O N A L # # # # # # # # O
5# A # # O C O R E B E N E F I T # # # G
6# L # # # I A # G X # # # # # # # S # #
7# I # # # N T N # N T H G U O S N U # #
8# T # # # N L A N # I E Q U I T Y O # #
9# Y # F Y O I U I I S D N # # # # U Y #
10# # # E T V C G # T B E N S # # # N C #
11# # # A L A E M N # N A C A I # # I N #
12# # # T A T N E # I # E L I R O # T E #
13E # # U I I S N # # P I R I V B N N T #
14# R # R C O I T # # N P # E Z R O O S #
15# # O E E N N E # E # # O # F A E C I #
16# # # T P # G D # # # # # H # F T S S #
17# # # # S N O I T A L L A T S N I I N #
18# # # # # # # # # # # C I M A N Y D O #
19# # # # # # # C O N V E N I E N C E C N
20# # # # P R O D U C T # # # # # # # # #
Word X Y Direction
ACTUAL  71w
AUGMENTED  88s
BENEFIT  105e
BRAND  1613nw
CANNIBALIZATION  76se
COBRANDING  1815nw
CONSISTENCY  1919n
CONTINUOUS  1815n
CONVENIENCE  819e
COREBENEFIT  65e
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  1818w
EQUITY  128e
EXTENSION  95se
FEATURE  49s
GOODS  205n
INNOVATION  66s
INSTALLATIONS  1717w
LICENSING  78s
LINE  1312sw
MATERIALS  43e
NATIONAL  44e
PRODUCT  520e
QUALITY  24s
SERVICES  1816nw
SHOPPING  1517nw
SPECIALTY  517n
STORE  517nw
UNSOUGHT  187w