Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

D L X J W F R R Y N U V E T C Y J D F V
R A Y S L A I R E T A M C R U J A G L T
C F C R M F S L L Q G S J E O H B Q I W
L Z D N R F V A G I C J Z I E T P W C J
F I Y I O N T U Y T L A I C E P S Q E Q
C M C K W I Q T G D X Y O O P N N I N H
A O Q H F V T C O K W G N I P P O H S I
N L R E E G Y A U G M E N T E D I S I E
N G N E A C Y Y I N Y M T S Q C T Q N Q
I E G X B V N V F T S O W V U X A I G K
B X N T R E B E I E N O S A I A L F O V
A F I E A A N L I A A E U H T I L C O H
L X D N N D A E T N C T R G Y S A I D A
I E N S D U S I F I E C U E H M T M S I
Z A A I Q A O G V I W V E R F T S A P T
A T R O E N P R Y K T M N A E F N N C X
T L B N A V E N O I T A V O N N I Y F N
I F O L Y S U O U N I T N O C S I D O L
O Y C N E T S I S N O C T T C U D O R P
N V N C Y W R C T L T W Z W Z B I S B Z
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # E # # # # # # #
2# # # S L A I R E T A M # R # # # # L #
3# # # # # # # L # # # # # # O # # # I #
4# # # N # # # A # # # # # # # T # # C #
5# # # # O # T U Y T L A I C E P S # E #
6C # # # # I # T # # # # # # # # N # N #
7A O # # F # T C # # # G N I P P O H S #
8N # R E E # # A U G M E N T E D I # I E
9N # N E # C # # I N Y # # # Q # T # N #
10I E G X B # N # F T S # # # U # A I G #
11B # N T R E # E I E N O S # I # L # O #
12A # I E A # N L I A A E U # T # L C O #
13L # D N N # A E T N C T R G Y # A I D #
14I # N S D U # I F I E # U E H # T M S #
15Z # A I Q # O # V I # V # R F T S A # #
16A # R O # N # R # # T # N # E F N N # #
17T # B N A # E N O I T A V O N N I Y # #
18I # O L # S U O U N I T N O C S I D # #
19O Y C N E T S I S N O C # T C U D O R P
20N # # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  88n
AUGMENTED  88e
BENEFIT  111ne
BRAND  510s
CANNIBALIZATION  17s
COBRANDING  319n
CONSISTENCY  1219w
CONTINUOUS  1518w
CONVENIENCE  1518nw
COREBENEFIT  16se
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818w
DYNAMIC  1818n
EQUITY  158s
EXTENSION  49s
FEATURE  910se
GOODS  1910s
INNOVATION  1717w
INSTALLATIONS  1717n
LICENSING  192s
LINE  1711ne
MATERIALS  122w
NATIONAL  1111sw
PRODUCT  2019w
QUALITY  614ne
SERVICES  618ne
SHOPPING  197w
SPECIALTY  175w
STORE  175nw
UNSOUGHT  98se