Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

V U T S W A D N U K D A M R B E R Z U A
K Q N M T O I D S E W N I F J Q L H F U
E Z Q Q X L G C E M N H A W Q H U S E N
M V E N A T I O N A L I A R U B L O T P
L K C G O N O I T A Z I L A B I N N A C
A G B F K I F H T G S E C I V R E S R O
Y Z Y V I N T C C W F H Y T I L A U Q R
V Q B D C B U A U G M E N T E D N O R E
E Y G S F D Y K I A U E O X C S O U W B
D C N N O C M T T T C P T U O E I N N E
O N I R I V K E L N N E U U S R T I F N
R E P Q C S R L E A N E G F W U A T R E
P T P W A I N I A S I H R O N T V N P F
Q S O M A M N E I U T C L E I A O O H I
K I H L Y E Q O C M T S E F F E N C O T
W S S S V Y N X O I O C R P V F N S I I
F N T N S N O I T A L L A T S N I I T K
H O O O Y E Q U I T Y C I M A N Y D B K
B C O B R A N D I N G O O D S O N W G E
H N W J O E R S F Q K U I Q H H V O N C
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # D # # # # # # # # #
2# # # # # # # # # E # N # # # # # # # #
3# # # # # # # # # # N # A # # # # # # #
4# # # N A T I O N A L I # R # # # # # #
5# # # # O N O I T A Z I L A B I N N A C
6# # # # # I # # T # S E C I V R E S # O
7# # # # # # T C # # # # Y T I L A U Q R
8# # # # # # U A U G M E N T E D N O # E
9# Y G # # D Y # I A # E # X # S O U # B
10# C N N O # # T T T C # T # O E I N # E
11# N I R I # # E L N N E # U # R T I # N
12# E P # # S R L E A N E G # # U A T # E
13# T P # # I N I A S I H R # # T V N # F
14# S O # A # N E I U T C # E # A O O # I
15# I H L # E # O C # T # E # F E N C # T
16# S S # V # N # # I # C # P # F N S # #
17# N T N S N O I T A L L A T S N I I # #
18# O O O # E Q U I T Y C I M A N Y D # #
19# C O B R A N D I N G O O D S # # # # #
20# # # # # E # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  1317nw
AUGMENTED  88e
BENEFIT  209s
BRAND  155nw
CANNIBALIZATION  195w
COBRANDING  219e
CONSISTENCY  219n
CONTINUOUS  1815n
CONVENIENCE  219ne
COREBENEFIT  205s
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  1818w
EQUITY  618e
EXTENSION  158sw
FEATURE  1616n
GOODS  1119e
INNOVATION  1717n
INSTALLATIONS  1717w
LICENSING  1117nw
LINE  135nw
MATERIALS  118sw
NATIONAL  44e
PRODUCT  312ne
QUALITY  187w
SERVICES  186w
SHOPPING  316n
SPECIALTY  1517nw
STORE  216se
UNSOUGHT  187sw