Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

R B T W D V T H S V S E S C B U W I B R
L G C J M S N G F G B P D I W Q I S U G
Q Q U A L I T Y L O Q D M M G U Z S A N
E R D G Y A I E T A V E B A A B U N E I
S V O W X D I U F I U A R N W A O C C P
Q D R Z B V Q O V U F T O Y O I X D N P
O Y P N O I S N E T X E C D T N M O E O
N O I T A Z I L A B I N N A C G D D I H
H R V N O I T A V O N N I E Y Z Q Q N S
U X B H H Q W S K V T T Q T B N S K E T
G E S L A N O I T A N U L I N E U W V K
P T H G U O S N U E I A H M U H R D N Z
S H L S D O O G R T I O G F I Q D O O D
V U I Z G S M E Y C N E T S I S N O C O
E R U T A E F X E O L X V J H H S I C A
S R K W N F C P X C G N I D N A R B O C
A B Z T I N S T A L L A T I O N S P X U
C K E D I S C O N T I N U O U S T O R E
V D M M A T E R I A L S E R V I C E S X
X L I C E N S I N G R Y N K G I B Y I U
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # T # # # # # # # # # # C # # # # # #
2# # C # # # # # # # # # # I # # # # # G
3# Q U A L I T Y L # # # # M # # # # # N
4# # D # # # # # T A # # # A # # # N E I
5# # O # # # # # # I U # # N # # O # C P
6# # R # # # # # # # F T # Y # I # # N P
7# # P N O I S N E T X E C D T # # # E O
8N O I T A Z I L A B I N N A C # # # I H
9# # # N O I T A V O N N I E Y # # # N S
10# # # # # # # # # # # T Q T B # # # E #
11# # # L A N O I T A N U L I N E # # V #
12# T H G U O S N U E I A # # # # R # N #
13# # # S D O O G R T I # # # # # # O O #
14# # # # # # M E Y C N E T S I S N O C #
15E R U T A E F # E # # # # # # # # # # #
16# # # # N F # P # # G N I D N A R B O C
17# # # T I N S T A L L A T I O N S # # #
18# # E D I S C O N T I N U O U S T O R E
19# D # M A T E R I A L S E R V I C E S #
20# L I C E N S I N G # # # # # # # # # #
Word X Y Direction
ACTUAL  148nw
AUGMENTED  1011sw
BENEFIT  1510nw
BRAND  1816w
CANNIBALIZATION  148w
COBRANDING  2016w
CONSISTENCY  1914w
CONTINUOUS  718e
CONVENIENCE  1914n
COREBENEFIT  1914nw
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  147n
EQUITY  149sw
EXTENSION  127w
FEATURE  715w
GOODS  813w
INNOVATION  139w
INSTALLATIONS  517e
LICENSING  220e
LINE  1311e
MATERIALS  419e
NATIONAL  1111w
PRODUCT  37n
QUALITY  33e
SERVICES  1219e
SHOPPING  209n
SPECIALTY  717ne
STORE  1618e
UNSOUGHT  912w