Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

J Z P W S L A I R E T A M M Y F E K B C
D L Y N G U F E A C K P A H L H R R Z A
O A V Q R U B N S X B K L N B O O F B L
N U Y N A T I O N A L X U D S A T P C B
H T G R O T K Q Y T L A I C E P S K O X
C C D Z E I N N O V A T I O N R N S I C
O A B C R F T Y F Q A D A Q Y O O U V J
R M N U R E E A U G M E N T E D I O L T
E U F N S N F A I N O U M B V U T U F J
B X P L I E C E T T S O V V G C A N Y C
E R T Q C B C N D U N O D J A T L I C D
N Q A E Q V A I E E R E U S F I L T N D
E E U N N U M L V C H E R G C B A N E G
F W F I D S A K I R D J P E H V T O T X
I X F B T A I L J Z E G N X F T S C S O
T K D Q S Y V O I G A S H M X F N S I L
G N I P P O H S N T I T J I Y O I I S K
A C E E W L W F D N Y C I M A N Y D N H
F Z S Q L M I M G M P D J O J W X X O Y
G N I D N A R B O C O N V E N I E N C E
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # S L A I R E T A M # # # E # # #
2# L # # # # # # # # # # # # # # R # # #
3# A # # # # # # # # # # # # # # O # # #
4# U # N A T I O N A L # # # # # T # # #
5# T # # O T # # Y T L A I C E P S # # #
6C C # # # I N N O V A T I O N R N S # #
7O A # # # F T # # # # # # # # O O U # #
8R # N # # E E A U G M E N T E D I O # #
9E # # N S N # A I N O # # # # U T U # #
10B X # # I E # E T T S O # # # C A N Y #
11E R T # # B C N # U N O D # # T L I C #
12N Q A E Q # A I # # R E U S # I L T N #
13E # U N N U # L V # # E R G C # A N E #
14F # # I D S A # I R # # # E H # T O T #
15I # # # T # I L # Z E # N # F T S C S #
16T # # # # Y # O I # A S # # # F N S I #
17G N I P P O H S N T I T # # # # I I S #
18# # # # # # # # # N Y C I M A N Y D N #
19# # # # # # # # G # # # # O # # # # O #
20G N I D N A R B O C O N V E N I E N C E
Word X Y Direction
ACTUAL  27n
AUGMENTED  88e
BENEFIT  611n
BRAND  110se
CANNIBALIZATION  27se
COBRANDING  1020w
CONSISTENCY  1920n
CONTINUOUS  1815n
CONVENIENCE  1020e
COREBENEFIT  16s
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  1818w
EQUITY  111se
EXTENSION  19se
FEATURE  67se
GOODS  108se
INNOVATION  66e
INSTALLATIONS  1717n
LICENSING  1711sw
LINE  813n
MATERIALS  131w
NATIONAL  44e
PRODUCT  165s
QUALITY  613se
SERVICES  1216nw
SHOPPING  817w
SPECIALTY  175w
STORE  175n
UNSOUGHT  98se