Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

O I Y C H F L A N O I T A N G L X I U X
J P S Z N X R Y B N P S G O O D S S F D
K S N X U U B T U O L N Q I N J R X E Y
I E P D B B S I L I I Q N T S O T G A N
M C R I I U H U S S E L O A L P E N T A
I I O S N F R Q N N H E I Z A N C I U M
E V D C S D F E K E V X T I I J O D R I
N R U O T H C E Y T X Z A L R A R N E C
I E C N A I O T R X J C V A E R E A J P
M S T T L U I P V E T X O B T K B R K M
D D L I L L F H P U N Z N I A H E B J X
M O C N A R N B A I F T N N M D N O U P
E K C U T S B L W V N V I N P T E C T K
F V Q O I D E T N E M G U A M N F J Q Y
O K N U O U N S O U G H T C T L I K I Y
W S G S N D Y G Q R I E L E E I T T V P
E R O T S P E C I A L T Y V I C O U U D
W Q E C N E I N E V N O C U M T U N N J
X V I T C O N S I S T E N C Y J P Y L P
I O E G P W Z T U D H V N E W D V U T V
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # L A N O I T A N # # # # # #
2# # # # # # # Y # N # # G O O D S # F D
3# S # # # # # T # O # N # I # # # # E Y
4# E P D # # # I # I I # N T S # # G A N
5# C R I I # # U # S # # O A L # E N T A
6# I O S N F # Q N N # # I Z A N C I U M
7# V D C S # F E # E # # T I I # O D R I
8# R U O T H C E Y T # # A L R # R N E C
9# E C N A I O T R X # C V A E # E A # #
10# S T T L # I P # E T # O B T # B R # #
11# # # I L L # # P U N # N I A # E B # #
12# # # N A # # # A I # T N N M # N O # #
13# # # U T # # L # # N # I N # # E C # #
14# # Q O I D E T N E M G U A # # F # # #
15# # # U O U N S O U G H T C T # I # # #
16# # # S N # # # # # # # # # # I T # # #
17E R O T S P E C I A L T Y # # # O # # #
18# # E C N E I N E V N O C # # # # N # #
19# # # # C O N S I S T E N C Y # # # # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  138sw
AUGMENTED  1414w
BENEFIT  1710s
BRAND  1811n
CANNIBALIZATION  1414n
COBRANDING  1813n
CONSISTENCY  519e
CONTINUOUS  47s
CONVENIENCE  1318w
COREBENEFIT  176s
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  202s
EQUITY  87n
EXTENSION  1010n
FEATURE  192s
GOODS  132e
INNOVATION  1313n
INSTALLATIONS  55s
LICENSING  510ne
LINE  148ne
MATERIALS  1512n
NATIONAL  141w
PRODUCT  34s
QUALITY  413ne
SERVICES  210n
SHOPPING  57se
SPECIALTY  517e
STORE  517w
UNSOUGHT  615e