Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

Q C D I D E F N K E P B W X E X Z B Y T
U U Q W G I B O G I L M Y S R C O K D M
N J M T M X O I G T V O G Y U G B O E A
S T L F O E G T N N H N N T T F I D T T
O O I A E H Q A O A I A I I A A I I N E
U G Y F U N Q Z I D W S D U E F N S E R
G U N K E T I I T G Z Y N Q F M S C M I
H O C F Y N C L A Y K C A E J R T O G A
T E O O V V E A V E I N R X C D A N U L
S J R D N A R B O E S E B T I I L T A S
Z R E L S V L I N L N T O E K Z L I T H
P Q B A U W E N N T D S C N X Z A N C O
R U E N Q J H N I C P I N S D C T U I P
O A N O H D T A I E X S N I E J I O M P
D L E I O Y T C C E C N Z O H Y O U A I
U I F T O I P I V T N O Y N Q P N S N N
C T I A O H A M V S E C I V R E S T Y G
T Y T N D L S K I O A M E B S W L O D M
K N Z Q T V D B C W J T Q Z O H I R N W
G J J Y F U S J F G G M E C L G O E M D
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # N # # # # # # E # # # # #
2U # # # # # # O # # # # # # R # # # D M
3N # # # # # # I G # # # G Y U # # # E A
4S T L # # # # T N N # # N T T # # D T T
5O # I A E # # A O # I # I I A # I I N E
6U # # F U N # Z I # # S D U E F N S E R
7G # # # E T I I T # # Y N Q F # S C M I
8H O C # # N C L A # # C A E # # T O G A
9T # O O # # E A V # # N R X C # A N U L
10# # R D N A R B O # # E B T # I L T A S
11# # E L S V # I N # N T O E # # L I # H
12P Q B A # # E N N T # S C N # # A N C O
13R U E N # # # N I # P I # S # # T U I P
14O A N O # # # A I E # S # I # # I O M P
15D L E I # # T C C E # N # O # # O U A I
16U I F T # I # I # # N O # N # # N S N N
17C T I A O # A # # S E C I V R E S T Y G
18T Y T N # L # # # # # # E # # # # O D #
19# # # # T # # # # # # # # # # # # R # #
20# # # Y # # # # # # # # # # # # # E # #
Word X Y Direction
ACTUAL  89nw
AUGMENTED  1910n
BENEFIT  810nw
BRAND  810w
CANNIBALIZATION  814n
COBRANDING  1312n
CONSISTENCY  1217n
CONTINUOUS  187s
CONVENIENCE  38se
COREBENEFIT  38s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  1918n
EQUITY  148n
EXTENSION  148s
FEATURE  157n
GOODS  17se
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1711nw
LINE  88nw
MATERIALS  202s
NATIONAL  418n
PRODUCT  112s
QUALITY  213s
SERVICES  1717w
SHOPPING  2010s
SPECIALTY  1212sw
STORE  1816s
UNSOUGHT  12s