Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

P H R Y N O V N J A E S Y P P D E T O I
Y Y C R E P S O K F E R V F B Y H G V I
O T T U F F K I F M B Q O Q Z G N V G V
E S I T F L D T N A V C V T U I S D V S
K A F L C T R A O T H T R O S E I I P H
N J E C A C R Z I E Z Z S N C F N S X O
F N N I T U T I T R N N E I F I S C R P
N A E M A D Q L A I U C V E Y I T O J P
L R B A U O X A V A I R R X T N A N U I
L V E N Z R O B O L E E F T L G L T K N
Y I R Y D P R I N S N N W E A N L I Y G
K K O D M A V N N T O S H N I I A N H O
J B C O N V E N I E N C E S C D T U S O
P Q I D J Q J A C T U A L I E N I O K D
A L W B U X T C P P U Y R O P A O U G S
Y X Z I U I M R B T W G N N S R N S V S
C J T H O A X F E A T U R E D B S K N Z
O Y J N A T I O N A L I N E W O H R R J
N A P Q P F C O N S I S T E N C Y L G T
C R Z B A L V M F A U G M E N T E D C D
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # N # # E # # # # # # T # #
2Y # # # # # # O # # # R # # # # H G # #
3# T T # # # # I # M # # O # # G N # # #
4# # I # # # # T N A # # # T U I S D # S
5# # F L # T # A O T # # # O S E I I # H
6# # E C A C # Z I E # # S N C F N S # O
7# # N I # U # I T R # N E I F # S C # P
8# # E M # D Q L A I U C V E Y # T O # P
9# # B A # O # A V A I R R X T # A N # I
10# # E N # R # B O L E E # T L G L T # N
11# # R Y # P R I N S N # # E A N L I # G
12# # O D # A # N N T # # # N I I A N # O
13# # C O N V E N I E N C E S C D T U # O
14# # # D # Q # A C T U A L I E N I O # D
15# # # # U # T C # # # # # O P A O U # S
16# # # I # I # # # # # # # N S R N S # #
17# # T # O # # F E A T U R E # B S # # #
18# Y # N A T I O N A L I N E # O # # # #
19# # # # # # C O N S I S T E N C Y # # #
20# # # # # # # # # A U G M E N T E D # #
Word X Y Direction
ACTUAL  814e
AUGMENTED  1020e
BENEFIT  39n
BRAND  810sw
CANNIBALIZATION  814n
COBRANDING  1619n
CONSISTENCY  719e
CONTINUOUS  187s
CONVENIENCE  313e
COREBENEFIT  313n
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  412n
EQUITY  713sw
EXTENSION  148s
FEATURE  817e
GOODS  2011s
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1010ne
LINE  1118e
MATERIALS  103s
NATIONAL  418e
PRODUCT  611n
QUALITY  67nw
SERVICES  1011ne
SHOPPING  204s
SPECIALTY  1516n
STORE  155nw
UNSOUGHT  118ne