Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

T R K V S W C W S Q Y J P P I V K V A L
H N T Y H M Q V T D T S L A I R E T A M
D D Y N A M I C J N I J E Z J U X N C R
I N N W K Q B O L A U I X R G C O N T J
V X Y T I L A U Q R Q M R Z V I O I U I
F W A T I F E N E B E R O C T I S V A N
S Z X N P R J G K W V O O A T N C Z L E
N O I T A Z I L A B I N N A C N P E G O
F V S C H R H I G D V X I U Q O Y D S Z
P N O I S N E T X E U T N G W V T C O Y
G P Q N T F O Q N M N S N M U A L I N E
K S V W O W E I N E O I S E V T A B T E
H G I V R F E D R U P Y G N A I I G P R
R J D X E N G E G P E W A T M O C G P U
U Y C A C A F H O U D L O E L N E L N T
F C G E G F T H X N T C U D O R P F U A
U J D Q I N S T A L L A T I O N S N U E
X C V D I S C O N T I N U O U S F V K F
Y C N E T S I S N O C O B R A N D I N G
Y F D B X C I S D O O G N I S N E C I L
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # Y # # # # # # # # L
2# # # # # # # # # D T S L A I R E T A M
3# D Y N A M I C # N I # E # # # # N C #
4# # # # # # # # # A U # # R # # O N T #
5# # Y T I L A U Q R Q # # # V I O # U #
6# # # T I F E N E B E R O C T I # # A #
7# # # # # # # # # # # # O A T N C # L #
8N O I T A Z I L A B I N N A C N # E # #
9# # # # # # # # # # V # I U # O Y # S #
10# N O I S N E T X E # T N G # V T # # #
11# # # # T # # # N # N S N M # A L I N E
12# # # # O # # I # E O I # E # T A # # E
13# # # # R # E # R U P # # N # I I # # R
14# # # # E N # E G P # # # T # O C # # U
15# # # # C # F H O # # # # E # N E # # T
16# # # E # F T H # # T C U D O R P # # A
17# # # # I N S T A L L A T I O N S # # E
18# # # D I S C O N T I N U O U S # # # F
19Y C N E T S I S N O C O B R A N D I N G
20# # # # # # # S D O O G N I S N E C I L
Word X Y Direction
ACTUAL  192s
AUGMENTED  148s
BENEFIT  106w
BRAND  106n
CANNIBALIZATION  148w
COBRANDING  1119e
CONSISTENCY  1119w
CONTINUOUS  718e
CONVENIENCE  146sw
COREBENEFIT  146w
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  23e
EQUITY  116n
EXTENSION  1010w
FEATURE  2018n
GOODS  1220w
INNOVATION  166s
INSTALLATIONS  517e
LICENSING  2020w
LINE  1711e
MATERIALS  202w
NATIONAL  138ne
PRODUCT  1716w
QUALITY  85w
SERVICES  122se
SHOPPING  717ne
SPECIALTY  1717n
STORE  510s
UNSOUGHT  149sw