Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

J Z E A Y J Y N T H G U O S N U G E P G
R H D U I W J O W D Y A T N E H Q E N O
U Q K G V R P I G X W Q C L C U G I X O
N W B M K P Y T N N O H A B A F D D H D
D U O E V I D A O E I U U L E N I I U S
G N A N Y K Y Z I I T S I C A F N S G R
C K A T S V N I T C N T N R F C S C H Q
A M G E P W A L A I Y W B E I B T O L K
Z T G D E Q M A V E Y O R X C Q A N M J
N I Q V C U I B O E C E V T V I L T A O
R F T L I B C I N Y N Q T E N I L I T S
L E K A A L K N N T E U C N D O A N E E
U N P N L G P N I A T I U S O C T U R C
Q E R O T S A A U H S T D I X O I O I I
R B L I Y R T C D N I Y O O W G O U A V
S E R T G I E R O T S B R N M W N S L R
H R V A O T Q Q Z G N I P P O H S S S E
O O P N S G Q E M Q O A F E A T U R E S
F C O N V E N I E N C E X H A R G P R W
C Z O U S U F T P I E B V C G Y A L E G
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # A # # # N T H G U O S N U # # # G
2# # # U # # # O # # # # # # # # Q # N O
3# # # G # # # I G # # # # L # U # I # O
4# # # M # # # T N N # # A # A # D D # D
5# # # E # # D A O # I U # L # N I I # S
6# # # N # # Y Z I # T S I # A F N S # #
7# # # T S # N I T C # T N R F # S C # #
8# # # E P # A L A # Y # B E # # T O # #
9# T # D E # M A V # Y O R X C # A N M #
10# I # # C # I B O # C E # T # I L T A #
11# F # L I # C I N # N Q T E N I L I T S
12# E # A A # # N N T E U C N # # A N E E
13# N # N L # # N I # T I U S # # T U R C
14# E # O T # # A # # S T D I # # I O I I
15# B # I Y # T C # # I Y O O # # O U A V
16# E # T # I E R O T S # R N # # N S L R
17# R # A O # # # # G N I P P O H S # S E
18# O # N # # # # # # O # F E A T U R E S
19# C O N V E N I E N C E # # # # # # # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  98ne
AUGMENTED  41s
BENEFIT  215n
BRAND  138ne
CANNIBALIZATION  814n
COBRANDING  1110ne
CONSISTENCY  1119n
CONTINUOUS  187s
CONVENIENCE  219e
COREBENEFIT  219n
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  75s
EQUITY  1210s
EXTENSION  148s
FEATURE  1318e
GOODS  201s
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1711nw
LINE  1711w
MATERIALS  199s
NATIONAL  418n
PRODUCT  1317n
QUALITY  161sw
SERVICES  2018n
SHOPPING  1717w
SPECIALTY  57s
STORE  1116w
UNSOUGHT  161w