Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

D R H Q T H S S D O O G F F V Z E S T I
K I W Y T O O N J B C Q N H H T Z R T J
P A U G M E N T E D U S F I I R G X Y W
J V Z W I D O E R U T A E F P W P N C Z
C E J M G B N H W I I G E C J P O E N K
G Q I C O B R A N D I N G L I I O J E O
U V X V W T T V R O E D K H T V A H T T
N O I T A Z I L A B I N N A C S R U S D
N Q G N O I T A V O N N I B R Q I E I U
W O S N P K R C L V Y T L A I C E P S U
C G L Q I O B A B U N A T I O N A L N A
T F A C T S U L X E Q U I T Y N J C O D
H U I I L T N X R C O N V E N I E N C E
G M R M C S E E X T E N S I O N T L E C
U U E A K U F N C F R R J Q L K B Z H F
O N T N M F D I I I A T C U D O R P E N
S U A Y I N S T A L L A T I O N S I I T
N Y M D I S C O N T I N U O U S T O R E
U Q U A L I T Y D D Z H P L Y H K N L C
U I K J A C O R E B E N E F I T A K A E
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # S D O O G # # # # # # # #
2# # # # # # # # # # # # N # # T # # # #
3# A U G M E N T E D # S # I I # # # Y #
4# # # # # D # E R U T A E F P # # N C #
5# # # # # # N # # # # # E C # P O # N #
6# # # C O B R A N D I N G # I I O # E #
7# # # # # # # # R # E # # # T V # H T #
8N O I T A Z I L A B I N N A C # R # S #
9# # G N O I T A V O N N I # # # # E I #
10# # S N # # # # L # Y T L A I C E P S #
11# # L # I # # A # # N A T I O N A L N #
12T # A C # S U # # E Q U I T Y # # # O #
13H # I I # T N # R C O N V E N I E N C E
14G # R M C # E E X T E N S I O N # # # #
15U # E A # # F N C # # # # # # # # # # #
16O # T N # F # # I I # T C U D O R P # #
17S # A Y I N S T A L L A T I O N S # # #
18N # M D I S C O N T I N U O U S T O R E
19U Q U A L I T Y # # # # # # # # # # # #
20# # # # # C O R E B E N E F I T # # # #
Word X Y Direction
ACTUAL  415ne
AUGMENTED  23e
BENEFIT  108ne
BRAND  108nw
CANNIBALIZATION  148w
COBRANDING  46e
CONSISTENCY  1913n
CONTINUOUS  718e
CONVENIENCE  1013e
COREBENEFIT  620e
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  418n
EQUITY  1012e
EXTENSION  814e
FEATURE  144w
GOODS  121w
INNOVATION  139w
INSTALLATIONS  517e
LICENSING  1117nw
LINE  1017nw
MATERIALS  318n
NATIONAL  1111e
PRODUCT  1816w
QUALITY  119e
SERVICES  1910nw
SHOPPING  198nw
SPECIALTY  1910w
STORE  1618e
UNSOUGHT  119n