advertising techniques

ARTICLE
BILINE
CAPTION
COLUMNS
HEADLINE
JOURNALIST
NEWSPAPER
PICTURE
SUBHEADING

terms used in analysing adverts

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Answer Key for advertising techniques

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Word	X	Y	Direction
ARTICLE	15	15	w
BILINE	11	11	n
CAPTION	8	8	s
COLUMNS	8	7	n
HEADLINE	10	10	n
JOURNALIST	12	12	n
NEWSPAPER	5	5	s
PICTURE	1	3	e
SUBHEADING	8	8	nw