advertising techniques

ARTICLE
BILINE
CAPTION
COLUMNS
HEADLINE
JOURNALIST
NEWSPAPER
PICTURE
SUBHEADING

terms used in analysing adverts

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Answer Key for advertising techniques

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Word	X	Y	Direction
ARTICLE	13	5	w
BILINE	5	5	s
CAPTION	8	8	w
COLUMNS	9	8	e
HEADLINE	6	6	e
JOURNALIST	4	4	e
NEWSPAPER	11	11	w
PICTURE	8	14	e
SUBHEADING	8	8	se