advertising techniques

ARTICLE
BILINE
CAPTION
COLUMNS
HEADLINE
JOURNALIST
NEWSPAPER
PICTURE
SUBHEADING

terms used in analysing adverts

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Answer Key for advertising techniques

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Word	X	Y	Direction
ARTICLE	2	13	e
BILINE	11	11	w
CAPTION	8	8	e
COLUMNS	7	8	nw
HEADLINE	10	10	w
JOURNALIST	12	12	w
NEWSPAPER	5	5	e
PICTURE	2	4	s
SUBHEADING	8	8	nw