Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

M S U C O R E C U S T O M E R F O Z X C
C T P K T H E E I N G A Z S U X G E V J
U O N T P N I T T R T Q G D S I L U B Y
S G N E S R E S I A I O T U Y R D L S T
T G Y S M O I M T F R M P Q K T C A M I
O Q N C E E C C E O O E N B T A L V M L
M M C I N R C N E T R R S U M M R E S A
E R P E L E V A O P A I P P F E Y M K U
R O W L B L T A L I R T C E A U O I Z Q
S P E R R M E S T P T E S A S L W T P D
A M V B T W G S I I E I M N L A S E Y E
C L K Y B L G F S S O R S I I V B F C T
R E F E R R A L E S R N L I U E A I G I
I T B V I I A S T Q O E U A U M R L B C
F T D N L H Z T L J G R P N N Q I B U X
I B S G N I V A S T S O C H I R C A X E
C U S T O M E R L O Y A L T Y T E A A O
E D E S I R E D Q U A L I T Y P S T T D
N X U C U R R E N T V A L U E V R X X R
D A E U L A V L A I T N E T O P E X C E
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1# # # C O R E C U S T O M E R # # # # #
2C T # # T H # E # # # # # # # X # E # #
3U O N T P N I T T # # # # # # I # U # Y
4S # N E S R E S I A # # # # # R # L # T
5T G Y S M O I M T F R # # # # T # A # I
6O # N C E E C C E O O E # # # A # V # L
7M # # I N R C N E T R R S # # M # E # A
8E # # # L E V A O P A I P P # E # M # U
9R # # # # L T A L I R T C E A U # I # Q
10S # # # # # E S T P T E S A S L # T # D
11A # # # # # # S I I E I M N L A # E # E
12C # # # # # # # S S O R S I I V B F # T
13R E F E R R A L # S R N L I U E A I # I
14I # # # # # # # # # O E U A U M R L # C
15F # # # # # # # # # # R P N N Q # # U X
16I # S G N I V A S T S O C # I R C # # E
17C U S T O M E R L O Y A L T Y T E A # #
18E D E S I R E D Q U A L I T Y # S T # #
19# # # C U R R E N T V A L U E # # # X #
20# # E U L A V L A I T N E T O P # # # E
Word X Y Direction
ACQUISITIONCOST  1817nw
BASEPROFIT  1611nw
CONSERVATIONUNITS  12se
CORECUSTOMER  41e
COSTSAVINGS  1316w
CROSSSELLING  1316nw
CURRENTVALUE  419e
CUSTOMERLOYALTY  117e
CUSTOMERSACRIFICE  12s
DESIREDQUALITY  118e
EXCITEDQUALITY  2016n
EXTERNALREPLACEMENT  1111nw
HISTORICALVALUE  73se
LAPSERATE  1610nw
LIFETIMEVALUE  1814n
PERSISTENCY  1315nw
POTENTIALVALUE  1620w
PRICEPREMIUM  53se
REFERRAL  113e
REINSTATEMENT  1714nw
VALUEMATRIX  1612n