Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

N D D V P H R D I V A L U E M A T R I X
P E A E C I F I R C A S R E M O T S U C
O S X E T S C H O L Z O F H U Y C O L O
T I E T G T T S B A V O O W R T U I A N
E R U G E O R S D R O T E V E I R Y C S
N E L D N R X X M R Z C T Q M L R C Q E
T D A J M I N K T E P L A Z O A E N U R
I Q V T A C L A T F O F R K T U N E I V
A U E I U A P L L E V H E E S Q T T S A
L A M F U L A U E R P N S A U D V S I T
V L I O K V I W T S E D P D C E A I T I
A I T R Q A Y H X L S P A N E T L S I O
L T E P V L T S R Q L S L A R I U R O N
U Y F E C U B C S I A C O A O C E E N U
E V I S K E R U Y K H N K R C X L P C N
Y T L A Y O L R E M O T S U C E J X O I
W U N B N A W M H A I U Y U S M M N S T
I S G N I V A S T S O C S Y W P M E T S
T N E M E T A T S N I E R B X J P B N F
K O Z Q L P R I C E P R E M I U M D M T
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1# D # # # H # # # V A L U E M A T R I X
2P E # E C I F I R C A S R E M O T S U C
3O S X # # S # # # L # # # # # Y C # # O
4T I E T # T # # # A # # # # R T U # A N
5E R U G E O # # # R # # E # E I R Y C S
6N E L # N R # # # R # # T # M L R C Q E
7T D A # # I N # # E # # A # O A E N U R
8I Q V T # C L A # F # # R # T U N E I V
9A U E I # A # L L E # # E # S Q T T S A
10L A M F # L # # E R # # S # U D V S I T
11V L I O # V # # # S E # P # C E A I T I
12A I T R # A # # # # S P A # E T L S I O
13L T E P # L # # # # # S L # R I U R O N
14U Y F E # U # # # # # # O A O C E E N U
15E # I S # E # # # # # # # R C X # P C N
16Y T L A Y O L R E M O T S U C E # # O I
17# # # B # # # # # # # # # # # # M # S T
18# S G N I V A S T S O C # # # # # E T S
19T N E M E T A T S N I E R # # # # # N #
20# # # # # P R I C E P R E M I U M # # T
Word X Y Direction
ACQUISITIONCOST  194s
BASEPROFIT  416n
CONSERVATIONUNITS  202s
CORECUSTOMER  1515n
COSTSAVINGS  1218w
CROSSSELLING  1516nw
CURRENTVALUE  173s
CUSTOMERLOYALTY  1516w
CUSTOMERSACRIFICE  202w
DESIREDQUALITY  22s
EXCITEDQUALITY  1616n
EXTERNALREPLACEMENT  1111se
HISTORICALVALUE  62s
LAPSERATE  1313n
LIFETIMEVALUE  316n
PERSISTENCY  1815n
POTENTIALVALUE  12s
PRICEPREMIUM  620e
REFERRAL  1010n
REINSTATEMENT  1319w
VALUEMATRIX  101e