Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

I X X B Z T P X C O R E C U S T O M E R
M H U I I D A M U I M E R P E C I R P T
E X C I T E D Q U A L I T Y D N S H N N
C U S T O M E R L O Y A L T Y T X E T Q
I E U L A V L A C I R O T S I H M N K U
F P E R S I S T E N C Y G N C E P T E O
I Y K W S O E M B E A R U R C P B R Q G
R N O V V I U F T B R N O A M X K V O D
C H V K L A H A G U O S L D P M Y N B D
A X Q N K J R J U I S P W I S I E Z P A
S E I E D E N D T S E L R A D S P P X G
R C A M S N W A E R E F E R R A L R V H
E I Q P F Q V L L C O S T S A V I N G S
M E A Q S R L A Q B A S E P R O F I T O
O L R R E I N L I F E T I M E V A L U E
T K V S N R E I N S T A T E M E N T X J
S Z N G E A C Q U I S I T I O N C O S T
U O T T A B E U L A V L A I T N E T O P
C J X I R T A M E U L A V T N E R R U C
D E S I R E D Q U A L I T Y N Q I C O R
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1# # # # # # # # C O R E C U S T O M E R
2# # # # # # # M U I M E R P E C I R P T
3E X C I T E D Q U A L I T Y # # S # N #
4C U S T O M E R L O Y A L T Y T # E # #
5I E U L A V L A C I R O T S I H M # # #
6F P E R S I S T E N C Y # N C E # # # #
7I # # # # # # # # E # # U R C # # # # #
8R # # # # # # # T # # N O A # # # # # #
9C # # # # # # A # # O S L # # # # # # #
10A # # # # # R # # I S P # # # # # # # #
11S # # # # E # # T S E # # # # # # # # #
12R # # # S # # A E R E F E R R A L # # #
13E # # P # # V L L C O S T S A V I N G S
14M # A # # R L A # B A S E P R O F I T #
15O L # # E I N L I F E T I M E V A L U E
16T # # S N R E I N S T A T E M E N T # #
17S # N G E A C Q U I S I T I O N C O S T
18U O # T # # E U L A V L A I T N E T O P
19C # X I R T A M E U L A V T N E R R U C
20D E S I R E D Q U A L I T Y # # # # # #
Word X Y Direction
ACQUISITIONCOST  617e
BASEPROFIT  1114e
CONSERVATIONUNITS  119ne
CORECUSTOMER  91e
COSTSAVINGS  1013e
CROSSSELLING  156sw
CURRENTVALUE  2019w
CUSTOMERLOYALTY  14e
CUSTOMERSACRIFICE  119n
DESIREDQUALITY  220e
EXCITEDQUALITY  13e
EXTERNALREPLACEMENT  1111ne
HISTORICALVALUE  155w
LAPSERATE  215ne
LIFETIMEVALUE  815e
PERSISTENCY  26e
POTENTIALVALUE  2018w
PRICEPREMIUM  192w
REFERRAL  1012e
REINSTATEMENT  616e
VALUEMATRIX  1319w