Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

A C Q U I S I T I O N C O S T H Q Y K S
P W Q O M E S G N I V A S T S O C C I T
B M F T L Y X I R T A M E U L A V N N Q
X H O K Y T I L A U Q D E T I C X E C C
C U R R E N T V A L U E K L W C M T U O
X H B Y T I L A U Q D E R I S E D S G N
Y T L A Y O L R E M O T S U C U T I T S
C R O S S S E L L I N G U A A O W S Y E
E U L A V E M I T E F I L B M Y H R R R
M U I M E R P E C I R P O E N V W E P V
U V T U G G X B L Q E G R M U K L P V A
O F L A R R E F E R R S O S R O O Z K T
E T A R E S P A L B A S E P R O F I T I
O N C U J P H A Y C J P O K Y S I Q S O
J R O A F S N J R T G S L V I B B I E N
H K B F V R E I N S T A T E M E N T P U
G A R C E I F V J B R U J Q Z X S M N N
E V B T H I S T O R I C A L V A L U E I
Y R X U C O R E C U S T O M E R C B K T
R E A E U L A V L A I T N E T O P C Y S
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1A C Q U I S I T I O N C O S T # # Y # #
2# # # # # # S G N I V A S T S O C C # T
3# # # # # # X I R T A M E U L A V N N #
4# # # # Y T I L A U Q D E T I C X E # C
5C U R R E N T V A L U E # # # # M T U O
6# # # Y T I L A U Q D E R I S E D S # N
7Y T L A Y O L R E M O T S U C # T I # S
8C R O S S S E L L I N G # A # O # S # E
9E U L A V E M I T E F I L # M # # R # R
10M U I M E R P E C I R P # E # # # E # V
11# # # # # # # # # # E # R # # # # P # A
12# # L A R R E F E R # S # # # # # # # T
13E T A R E S P A L B A S E P R O F I T I
14# # # # # # # A # C # # # # # # # # # O
15# # # # # # N # R # # # # # # # # # # N
16# # # # # R E I N S T A T E M E N T # U
17# # # # E # F # # # # # # # # # # # # N
18# # # T H I S T O R I C A L V A L U E I
19# # X # C O R E C U S T O M E R # # # T
20# E # E U L A V L A I T N E T O P # # S
Word X Y Direction
ACQUISITIONCOST  11e
BASEPROFIT  1113e
CONSERVATIONUNITS  204s
CORECUSTOMER  519e
COSTSAVINGS  172w
CROSSSELLING  18e
CURRENTVALUE  15e
CUSTOMERLOYALTY  157w
CUSTOMERSACRIFICE  204sw
DESIREDQUALITY  166w
EXCITEDQUALITY  184w
EXTERNALREPLACEMENT  1111ne
HISTORICALVALUE  618e
LAPSERATE  913w
LIFETIMEVALUE  139w
PERSISTENCY  1811n
POTENTIALVALUE  1720w
PRICEPREMIUM  1210w
REFERRAL  1012w
REINSTATEMENT  616e
VALUEMATRIX  173w