Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

P D A R G B H D O O U E Y T C S H E E E
E E C O N S E R V A T I O N U N I T S T
R S X U Y X U S S T N K S E R F S E R A
S I G T S Z N N I Z L S B M R M T Z J G
I R D N E T Y Z X W L P N E E B O L B T
S E E R I R O K R U B H D T N A R R X S
T D E F V V N M Z D B O R A T S I E I O
E Q T S E P A A E E R I X T V E C M R C
N U A H K R M S L R I B R S A P A O T N
C A R H R U R J T R S Y P N L R L T A O
Y L E Z R Y D A H S E A O I U O V S M I
J I S W A G Z N L H O P C E E F A U E T
R T P B I I A O R A J C L R C I L C U I
B Y A N H Q J U H S Q U S A I T U E L S
Y T L A Y O L R E M O T S U C F E R A I
P J Y T I L A U Q D E T I C X E I O V U
W E B M U I M E R P E C I R P R M C U Q
K Z E U L A V E M I T E F I L I S E E C
G Y P O T E N T I A L V A L U E S W N A
B W H Z G N I L L E S S S O R C X H C T
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1P D # # # # # # # # # # # T C # H # # #
2E E C O N S E R V A T I O N U N I T S #
3R S X U # # # # # # # # # E R # S # # #
4S I G T S # # # # # # # # M R # T # # #
5I R # N E T # # # # # # # E E B O # # T
6S E E # I R O # # # # # # T N A R R X S
7T D E F # V N M # # # # # A T S I E I O
8E Q T # E # A A E # # # # T V E C M R C
9N U A # # R # S L R # # # S A P A O T N
10C A R # # # R # T R S # # N L R L T A O
11Y L E # # # # A # S E A # I U O V S M I
12# I S # # # # # L # O P C E E F A U E T
13# T P # # # # # # # # C L R # I L C U I
14# Y A # # # # # # # # # # A I T U E L S
15Y T L A Y O L R E M O T S U C F E R A I
16# # Y T I L A U Q D E T I C X E I O V U
17# # # M U I M E R P E C I R P # M C # Q
18# # E U L A V E M I T E F I L # # E E C
19# # P O T E N T I A L V A L U E # # N A
20# # # # G N I L L E S S S O R C # # # T
Word X Y Direction
ACQUISITIONCOST  2019n
BASEPROFIT  166s
CONSERVATIONUNITS  32e
CORECUSTOMER  1817n
COSTSAVINGS  1213nw
CROSSSELLING  1620w
CURRENTVALUE  151s
CUSTOMERLOYALTY  1515w
CUSTOMERSACRIFICE  32se
DESIREDQUALITY  22s
EXCITEDQUALITY  1616w
EXTERNALREPLACEMENT  1111se
HISTORICALVALUE  172s
LAPSERATE  315n
LIFETIMEVALUE  1518w
PERSISTENCY  11s
POTENTIALVALUE  319e
PRICEPREMIUM  1517w
REFERRAL  25se
REINSTATEMENT  1413n
VALUEMATRIX  1916n