Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

M Y J X G A Y I E M T G E Q Z U B J J D
S U D L N C T X U U I T T T T A R N K E
Z V X H I Q L L L I F L A U M W K L X S
H W I Q L U A D A M O A R K W X C T C I
C E R Y L I Y C V E R R E C T S E O U R
J U T T E S O L E R P R S Z S R N B S E
T L A I S I L T M P E E P Z N S I Y T D
N A M L S T R T I E S F A A E Y D I O Q
E V E A S I E T T C A E L R U F K A M U
M L U U O O M O E I B R V A L G B Y E A
E A L Q R N O F F R E A H Z A B Y F R L
T I A D C C T M I P T I L Y V O W O S I
A T V E U O S H L I R L R P T H L F A T
T N A T O S U A O Y D X Z D N J M H C Y
S E Z I A T C N K L E I H O E O K O R K
N T Q C T E U L A V L A C I R O T S I H
I O F X M N Y C N E T S I S R E P F F U
E P M E I B Z G S Z B K K S U C G J I Q
R V N T A H O R E M O T S U C E R O C P
D T S G S G N I V A S T S O C S A G E X
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1# # # # G A Y # E M T # E # # # # # # D
2# # # # N C T # U U I # T # # # # # # E
3# # X # I Q L # L I F L A # # # # # X S
4# # I # L U A # A M O A R # # # # T C I
5# E R Y L I Y # V E R R E # # # E O U R
6# U T T E S O # E R P R S # # R N # S E
7T L A I S I L # M P E E P # N S # # T D
8N A M L S T R # I E S F A A E # # # O Q
9E V E A S I E # T C A E L R U # # # M U
10M L U U O O M # E I B R V # L # # # E A
11E A L Q R N O # F R E A # # A # # # R L
12T I A D C C T # I P T # # # V # # # S I
13A T V E # O S # L I # # # # T # # # A T
14T N # T # S U A O # # # # # N # # # C Y
15S E # I # T C N # # # # # # E # # # R #
16N T # C # E U L A V L A C I R O T S I H
17I O # X M N Y C N E T S I S R E P # F #
18E P # E I # # # # # # # # # U # # # I #
19R # N T # # # R E M O T S U C E R O C #
20# T S # S G N I V A S T S O C # # # E #
Word X Y Direction
ACQUISITIONCOST  61s
BASEPROFIT  119n
CONSERVATIONUNITS  194sw
CORECUSTOMER  1919w
COSTSAVINGS  1520w
CROSSSELLING  512n
CURRENTVALUE  1519n
CUSTOMERLOYALTY  715n
CUSTOMERSACRIFICE  194s
DESIREDQUALITY  202s
EXCITEDQUALITY  418n
EXTERNALREPLACEMENT  1111sw
HISTORICALVALUE  1916w
LAPSERATE  139n
LIFETIMEVALUE  913n
PERSISTENCY  1717w
POTENTIALVALUE  218n
PRICEPREMIUM  1012n
REFERRAL  1210n
REINSTATEMENT  119n
VALUEMATRIX  313n