Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

L M U S T I N U N O I T A V R E S N O C
A A P P E R S I S T E N C Y U C I T C E
R E U L A V E M I T E F I L B L N R X X
R U T K T I F O R P E S A B F E E T P C
E L S K H T G F B F Q V I I M M E J O I
F A O X F S C W B O L C W E O R T C T T
E V C P J L V K E A E J T T N W K U E E
R T N B X G F P C Q W A S A S I W S N D
V N O T S W R I Z I T U L N A J W T T Q
Q E I E C N R B G S C R L D F G B O I U
C R T K C O N H N E E B D K V H C M A A
O R I K T W P I R P Q P G V Q M A E L L
Y U S S D E E O L A P S E R A T E R V I
E C I F I R C A S R E M O T S U C L A T
J H U N U H C O S T S A V I N G S O L Y
Y X Q N D E S I R E D Q U A L I T Y U V
N T C N M P Z W T F V D X N O Q T A E Z
N O A E R I V A L U E M A T R I X L E H
X A N J M C R O S S S E L L I N G T G B
J T M M U I M E R P E C I R P S E Y K M
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1L # # S T I N U N O I T A V R E S N O C
2A # # P E R S I S T E N C Y U # # T # E
3R E U L A V E M I T E F I L # # N R X X
4R U T # T I F O R P E S A B # E E T P C
5E L S # # # # # # # # V # # M M E # O I
6F A O # # # # # # # L # # E O R # C T T
7E V C # # # # # # A # # T T N # # U E E
8R T N # # # # # C # # A S A # # # S N D
9# N O # # # # I # # T U L # # # # T T Q
10# E I # # # R # # S C R # # # # # O I U
11# R T # # O # # N E E # # # # # # M A A
12# R I # T # # I R P # # # # # # # E L L
13# U S S # # E O L A P S E R A T E R V I
14E C I F I R C A S R E M O T S U C L A T
15# H U # # # C O S T S A V I N G S O L Y
16# # Q # D E S I R E D Q U A L I T Y U #
17# # C # M # # # # # # # # # # # # A E #
18# # A E # # V A L U E M A T R I X L # #
19# # N # # C R O S S S E L L I N G T # #
20# T # M U I M E R P E C I R P # # Y # #
Word X Y Direction
ACQUISITIONCOST  318n
BASEPROFIT  134w
CONSERVATIONUNITS  201w
CORECUSTOMER  714ne
COSTSAVINGS  715e
CROSSSELLING  619e
CURRENTVALUE  214n
CUSTOMERLOYALTY  186s
CUSTOMERSACRIFICE  1714w
DESIREDQUALITY  616e
EXCITEDQUALITY  202s
EXTERNALREPLACEMENT  1111sw
HISTORICALVALUE  314ne
LAPSERATE  913e
LIFETIMEVALUE  143w
PERSISTENCY  42e
POTENTIALVALUE  194s
PRICEPREMIUM  1520w
REFERRAL  18n
REINSTATEMENT  614ne
VALUEMATRIX  718e