Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

B G O Q D Y H P E R S I S T E N C Y A D
D W E A C Q U I S I T I O N C O S T S E
C C C U S T O M E R L O Y A L T Y T X S
B H I S T O R I C A L V A L U E I T R I
Q C F T I F O R P E S A B O R N E I X R
T O I F Z N P P N C T V C A U R X Q R E
N R R E F E R R A L V O I N N E C G L D
E E C V T D L K D V S R O A C U I P I Q
M C A A I T I Z P T Q I L Q R L T G F U
E U S F Z J O I S E T R V R A A E N E A
T S R B T I J A R A E A E P L V D I T L
A T E A S F V G V P L N S H A L Q L I I
T O M Q X I D R L U T E R J H A U L M T
S M O Q N D E A E V R X R L U I A E E Y
N E T G U S C M A A P U W Q L T L S V D
I R S S N E A L T C Q C J U M N I S A K
E V U O M T U E W S Y P I A E E T S L P
R A C E R E R C P L H O S K U T Y O U E
C S N I V H O O O N L I L N U O C R E D
A T X R M U I M E R P E C I R P M C M E
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1# # # # # # # P E R S I S T E N C Y # D
2# # E A C Q U I S I T I O N C O S T S E
3# # C U S T O M E R L O Y A L T Y T X S
4# H I S T O R I C A L V A L U E I T # I
5# C F T I F O R P E S A B # # N E # # R
6T O I # # # # # # # # # C # U R X # # E
7N R R E F E R R A L # O # N N E C # L D
8E E C # # # # # # # S # O A # U I # I Q
9M C A # # # # # # T # I L # R L T G F U
10E U S # # # # # S # T R V R A A E N E A
11T S R # # # # A # A E A E P # V D I T L
12A T E # # # V # V P L N S # # L Q L I I
13T O M # # I # R L U T E # # # A U L M T
14S M O # N # E A E V R # # # # I A E E Y
15N E T G # S C M A A # # # # # T L S V #
16I R S # N E A L T # # # # # # N I S A #
17E # U O M T U E # # # # # # # E T S L #
18R # C E R E # # # # # # # # # T Y O U #
19# # N I # # # # # # # # # # # O # R E #
20# T X # M U I M E R P E C I R P # C # #
Word X Y Direction
ACQUISITIONCOST  42e
BASEPROFIT  125w
CONSERVATIONUNITS  318ne
CORECUSTOMER  25s
COSTSAVINGS  136sw
CROSSSELLING  1820n
CURRENTVALUE  177sw
CUSTOMERLOYALTY  33e
CUSTOMERSACRIFICE  318n
DESIREDQUALITY  202s
EXCITEDQUALITY  175s
EXTERNALREPLACEMENT  1111sw
HISTORICALVALUE  34e
LAPSERATE  169sw
LIFETIMEVALUE  197s
PERSISTENCY  81e
POTENTIALVALUE  1620n
PRICEPREMIUM  1620w
REFERRAL  37e
REINSTATEMENT  118n
VALUEMATRIX  1310sw