Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

A U Y O A C Q U I S I T I O N C O S T D
T O Q E T O Y T I L A U Q D E T I C X E
W E D Y C N E T S I S R E P H J E M X S
P U C O N S E R V A T I O N U N I T S I
R L U U B Y U M U P V H L A R R E F E R
I A S P S I H V E C B E J O Y R U M C E
C V T C L T Z F G T U A E T N F L Z U D
E L O O R Z O V F O A V I A C I A R R Q
P A M S G O N M Z F I T L G F R V E R U
R I E T P Q S X E K V R S E Q A L M E A
E T R S D L Z S C R E U T N L K A O N L
M N L A C W V X S P S I L U I H C T T I
I E O V R T Z I L E M A E M V E I S V T
U T Y I Q E M A Y E L M C P C R R U A Y
M O A N X I C N V J A L Y R G C O C L V
Q P L G N E P A C T X G I K I W T E U A
Z Z T S M Z L P R W X E X N O F S R E V
B H Y E L U B I A Q V D M S G Q I O E T
R Z N D E X X L A P S E R A T E H C I X
M T Y A R S R B A S E P R O F I T Y E Q
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1# # # # A C Q U I S I T I O N C O S T D
2# # # # T # Y T I L A U Q D E T I C X E
3# E # Y C N E T S I S R E P # # # # X S
4P U C O N S E R V A T I O N U N I T S I
5R L U U # # # M # # # # L A R R E F E R
6I A S # S # # # E # # # # # # R U # C E
7C V T C # T # # # T # # # # N # L # U D
8E L O O R # O # # # A # # A # I A R R Q
9P A M S # O # M # # # T L # F # V E R U
10R I E T # # S # E # # R S E # A L M E A
11E T R S # # # S # R E # T N L # A O N L
12M N L A # # # # S P S I # U I # C T T I
13I E O V # # # # L E M A E # # E I S V T
14U T Y I # # # A # E L M C # # # R U A Y
15M O A N # # C # V # A L # R # # O C L #
16# P L G # E # A # T # # I # I # T E U #
17# # T S M # L # R # # # # N # F S R E #
18# # Y E # U # I # # # # # # G # I O # #
19# # N # E # X L A P S E R A T E H C # #
20# T # # # # # B A S E P R O F I T # E #
Word X Y Direction
ACQUISITIONCOST  51e
BASEPROFIT  920e
CONSERVATIONUNITS  34e
CORECUSTOMER  1819n
COSTSAVINGS  47s
CROSSSELLING  47se
CURRENTVALUE  196s
CUSTOMERLOYALTY  34s
CUSTOMERSACRIFICE  34se
DESIREDQUALITY  202s
EXCITEDQUALITY  202w
EXTERNALREPLACEMENT  1111sw
HISTORICALVALUE  1718n
LAPSERATE  819e
LIFETIMEVALUE  177sw
PERSISTENCY  143w
POTENTIALVALUE  216n
PRICEPREMIUM  14s
REFERRAL  205w
REINSTATEMENT  1714nw
VALUEMATRIX  179sw