Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

F S T I N U N O I T A V R E S N O C N C
U T C O R E C U S T O M E R E D U U T U
A K N A X Q O G A Y D S I U A S Z S Y R
C C Z E E T A R E S P A L Y T T I T E R
O A Q F M P N Z J Q C A W O L N Y O C E
S P Y U U E X V F Q V L M T A E T M R N
T K O C I L C Q D L V E C I B M I E O T
S E A T P S T A A X R I E F N E L R S V
A U N K E R I C L S H M K O A T A L S A
V L R N J N I T A P S B J R G A U O S L
I A Z I V R T C I B E Q S P X T Q Y E U
N V Y V O Z R I E O A R T E V S D A L E
G E R T W I L E A P N M L S J N E L L M
S M S O F U E R F L R C M A P I R T I A
Y I F I F J T R K E V E O B N E I Y N T
H T C G U F T K H T R A M S Y R S V G R
P E R S I S T E N C Y R L I T V E F I I
V F O O X G Q L G W W I A U U E D T C X
R I C B S U R Q L H V X R L E M K U X X
Y L L F J K Y T I L A U Q D E T I C X E
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1# S T I N U N O I T A V R E S N O C # C
2# T C O R E C U S T O M E R E # U U # U
3A # N # # # # # # # # # # U # S # S # R
4C C # E E T A R E S P A L # T T # T # R
5O # Q # M # # # # # # A # O # N Y O C E
6S P # U # E # # # # V # M T # E T M R N
7T # O # I # C # # L # E # I # M I E O T
8S E # T P S # A A # R # # F # E L R S V
9A U # # E R I C L S # # # O # T A L S A
10V L # # # N I T A P # # # R # A U O S L
11I A # # # R T C I # E # # P # T Q Y E U
12N V # # O # R I E O # R # E # S D A L E
13G E # T # I # E A P N # L S # N E L L M
14S M S # F # # # F L R C # A # I R T I A
15# I # I # # # # # E V E O B N E I Y N T
16H T C # # # # # # # R A M S # R S # G R
17P E R S I S T E N C Y R L I T # E # # I
18# F # # # # # # # # # # A U U # D T # X
19# I # # # # # # # # # # # L E M # # X #
20# L # # # # Y T I L A U Q D E T I C X E
Word X Y Direction
ACQUISITIONCOST  13se
BASEPROFIT  1414n
CONSERVATIONUNITS  181w
CORECUSTOMER  32e
COSTSAVINGS  14s
CROSSSELLING  195s
CURRENTVALUE  201s
CUSTOMERLOYALTY  181s
CUSTOMERSACRIFICE  181sw
DESIREDQUALITY  1717n
EXCITEDQUALITY  2020w
EXTERNALREPLACEMENT  1111nw
HISTORICALVALUE  215ne
LAPSERATE  134w
LIFETIMEVALUE  220n
PERSISTENCY  117e
POTENTIALVALUE  26se
PRICEPREMIUM  58se
REFERRAL  712se
REINSTATEMENT  1616n
VALUEMATRIX  208s