Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

C U S T O M E R S A C R I F I C E T E F
O I L A R R E F E R B U J J U H S W S T
N L U M W C G W D A Z V Y S I O U E N S
S G N I V A S T S O C V T S C H U E H Z
E B P W Y Y K E B S A O T N Q L M I R K
R U D E K A P U P L M O O T A E E E E R
V X R P S R I V U E R I T V C D U T I E
A A T C O E E E R I T C E A L L L C N M
T B S F B D M L C I R M L D A A A T S O
I G I S L A O A S O I P S V P Y V V T T
O T T Z T Y L I S T E A T S N H L Y A S
N V N R A V U S E R O N E K U A A L T U
U C I L A Q S F L E E R X Q N U I H E C
N X T L C E I A M R A X K Z N G T S M E
I Y U A L L N U R T D M G N D E N S E R
T E C L Z R G U E Z V C O B I K E L N O
S S I L E X C I T E D Q U A L I T Y T C
K N I T P E R S I S T E N C Y X O N V N
G F X P W M U I M E R P E C I R P M T B
D E S I R E D Q U A L I T Y X F I I U D
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1C U S T O M E R S A C R I F I C E T # #
2O # L A R R E F E R B # # # U H S # # T
3N # # # # # # # # A # # # S I O # E N #
4S G N I V A S T S O C V T S C # U E # #
5E # # # # # # E # # A O T N # L M # R #
6R # # # # # P # # L M O O # A E E E E R
7V # # # # R # # U E R I # V C # U # I E
8A # # # O # # E R I T C E A # L L # N M
9T # # F # # M L C I R M L # A A A # S O
10I # I # # A O A S O I P # V P # V # T T
11O T # # T Y L I S T E # T S # # L # A S
12N # # R A V U S E R # N E # # # A # T U
13U # I L A Q S F L # E R # # # # I # E C
14N X T L C E I A # R A # # # # # T # M E
15I Y U A L L N # R T # # # # # # N # E R
16T E # L # R # U E # # # # # # # E # N O
17S # I # E X C I T E D Q U A L I T Y T C
18# N # T P E R S I S T E N C Y # O # # #
19G # X # # M U I M E R P E C I R P # # #
20D E S I R E D Q U A L I T Y # # # # # #
Word X Y Direction
ACQUISITIONCOST  415ne
BASEPROFIT  101sw
CONSERVATIONUNITS  11s
CORECUSTOMER  2017n
COSTSAVINGS  114w
CROSSSELLING  128sw
CURRENTVALUE  717ne
CUSTOMERLOYALTY  161sw
CUSTOMERSACRIFICE  11e
DESIREDQUALITY  220e
EXCITEDQUALITY  517e
EXTERNALREPLACEMENT  1111ne
HISTORICALVALUE  151sw
LAPSERATE  178sw
LIFETIMEVALUE  615ne
PERSISTENCY  518e
POTENTIALVALUE  1719n
PRICEPREMIUM  1719w
REFERRAL  102w
REINSTATEMENT  195s
VALUEMATRIX  124sw