Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

E D E S I R E D Q U A L I T Y M X H K L
C E A X P P N H S U F Y F M T D U E E X
I O X S V H N K F L I C F U L Y A T T I
F H N T W B B M R A B N W I A T C S V W
I Y I S E V I L O R B E E M Y I R O A R
R J B S E R V F T R M T T E O L O C L E
C E V A T R N B F E U S A R L A S N U M
A N I V S O V A G F D I R P R U S O E O
S C C N V E R A L E O S E E E Q S I M T
R M H F S H P I T R T R S C M D E T A S
E Y M E Y T A R C I E E P I O E L I T U
M G E W F U A U O A O P A R T T L S R C
O V Z B O J T T F F L N L P S I I I I E
T D C Y S V O F E H I V U A U C N U X R
S M Z B R H O J Z M V T A N C X G Q V O
U E U L A V E M I T E F I L I E K C P C
C O S T S A V I N G S N X W U T M A E W
Z B Z S V S W G Z B Y P T K Y E S E E B
L D P O T E N T I A L V A L U E A A N A
L W E U L A V T N E R R U C R L S I I T
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1E D E S I R E D Q U A L I T Y # # # # #
2C E # # # # # # # # # Y # M T # # # # #
3I O X # # # # # # L # C # U L Y # T # #
4F H N T # # # # # A # N # I A T C S V #
5I # I S E # # # # R # E E M Y I R O A R
6R # B S E R # # # R # T T E O L O C L E
7C E # A T R N # # E # S A R L A S N U M
8A # I # S O V A # F # I R P R U S O E O
9S # # N # E R A L E # S E E E Q S I M T
10R # # # S # P I T R # R S C M D E T A S
11E # # # # T # R C I E E P I O E L I T U
12M # # # # # A # O A O P A R T T L S R C
13O # # # # # # T # F L N L P S I I I I E
14T # # # # # # # E # I V U A U C N U X R
15S # # # # # # # # M # T A N C X G Q # O
16U E U L A V E M I T E F I L I E # C # C
17C O S T S A V I N G S N # # U T M A # #
18# # # # # # # # # # # # T # # E S E # #
19# # P O T E N T I A L V A L U E # # N #
20# # E U L A V T N E R R U C # # # # # T
Word X Y Direction
ACQUISITIONCOST  1817n
BASEPROFIT  47se
CONSERVATIONUNITS  12se
CORECUSTOMER  2016n
COSTSAVINGS  117e
CROSSSELLING  174s
CURRENTVALUE  1420w
CUSTOMERLOYALTY  1515n
CUSTOMERSACRIFICE  117n
DESIREDQUALITY  11e
EXCITEDQUALITY  1616n
EXTERNALREPLACEMENT  1111se
HISTORICALVALUE  15se
LAPSERATE  1313n
LIFETIMEVALUE  1416w
PERSISTENCY  1212n
POTENTIALVALUE  319e
PRICEPREMIUM  1413n
REFERRAL  1010n
REINSTATEMENT  16se
VALUEMATRIX  194s