Managing the Market Place in Sports

CONSUMER
DEALERS
DISTRIBUTORS
MERCHANDISING
PACKAGING
PLANNING
PRICING
PRODUCT
RESEARCH
SEGMENTATION

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Word	X	Y	Direction
CONSUMER	5	5	s
DEALERS	9	9	s
DISTRIBUTORS	15	12	n
MERCHANDISING	8	8	se
PACKAGING	7	7	s
PLANNING	7	6	se
PRICING	10	14	n
PRODUCT	7	6	e
RESEARCH	4	4	e
SEGMENTATION	15	1	w