Chapter 29

BAITANDSWITCH
BREAK-EVENPOINT
ELASTICDEMAND
INELASTICDEMAND
LOSSLEADER
MARKETPOSITION
MARKETSHARE
PRICE
PRICEDESCRIMINATION
PRICEFIXING
RETURNONINVESTMENT
UNITPRICE

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Answer Key for Chapter 29

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Word	X	Y	Direction
BAITANDSWITCH	20	19	n
BREAK-EVENPOINT	19	19	w
ELASTICDEMAND	16	16	w
INELASTICDEMAND	18	18	w
LOSSLEADER	5	1	e
MARKETPOSITION	19	5	w
MARKETSHARE	7	16	ne
PRICE	20	20	w
PRICEDESCRIMINATION	11	11	nw
PRICEFIXING	20	20	w
RETURNONINVESTMENT	19	19	n
UNITPRICE	3	2	e