Chapter 29

BAITANDSWITCH
BREAK-EVENPOINT
ELASTICDEMAND
INELASTICDEMAND
LOSSLEADER
MARKETPOSITION
MARKETSHARE
PRICE
PRICEDESCRIMINATION
PRICEFIXING
RETURNONINVESTMENT
UNITPRICE

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Answer Key for Chapter 29

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Word	X	Y	Direction
BAITANDSWITCH	19	2	w
BREAK-EVENPOINT	19	3	s
ELASTICDEMAND	16	6	s
INELASTICDEMAND	18	4	w
LOSSLEADER	18	8	s
MARKETPOSITION	8	5	s
MARKETSHARE	7	4	s
PRICE	20	2	s
PRICEDESCRIMINATION	11	11	sw
PRICEFIXING	20	2	s
RETURNONINVESTMENT	19	3	w
UNITPRICE	9	20	e