Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	sw
BRANDEQUITY	1	4	s
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	ne
INNOVATORS	7	7	s
LAGGARDS	15	16	w
LAUNCHTACTICS	18	5	s
MARKETTESTING	17	14	nw
MICROMARKETING	3	3	s
MINIMARKETS	17	14	n
PACKAGING	14	20	w
PERMANENCE	20	11	s
PRICEDRIVEN	20	11	n
PRODUCTLIABILITY	4	4	s
PRODUCTPIRACY	19	1	s
REGULATORYADJUSTMENT	15	19	n
ROLLOUT	5	19	e
STIRRING	8	16	n
TRACKING	6	6	s