Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	17	6	ne
BRANDEQUITY	8	10	s
COMPETITIVEADVANTAGE	17	10	n
IMAGE	17	14	sw
INNOVATORS	12	6	s
LAGGARDS	1	16	n
LAUNCHTACTICS	2	6	e
MARKETTESTING	16	2	w
MICROMARKETING	6	4	s
MINIMARKETS	16	2	s
PACKAGING	4	18	n
PERMANENCE	20	15	n
PRICEDRIVEN	11	9	s
PRODUCTLIABILITY	2	18	n
PRODUCTPIRACY	18	6	s
REGULATORYADJUSTMENT	9	2	s
ROLLOUT	9	1	e
STIRRING	14	6	s
TRACKING	17	13	sw