Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	s
BRANDEQUITY	16	17	w
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	s
INNOVATORS	7	7	e
LAGGARDS	16	15	nw
LAUNCHTACTICS	7	6	e
MARKETTESTING	20	17	n
MICROMARKETING	3	3	e
MINIMARKETS	3	3	s
PACKAGING	11	9	e
PERMANENCE	5	20	e
PRICEDRIVEN	4	4	s
PRODUCTLIABILITY	4	4	e
PRODUCTPIRACY	19	5	w
REGULATORYADJUSTMENT	19	15	w
ROLLOUT	11	10	e
STIRRING	9	8	e
TRACKING	6	6	s