Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	e
BRANDEQUITY	8	6	e
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	s
INNOVATORS	7	7	e
LAGGARDS	3	18	e
LAUNCHTACTICS	16	1	w
MARKETTESTING	16	17	w
MICROMARKETING	3	3	e
MINIMARKETS	3	3	s
PACKAGING	13	16	w
PERMANENCE	12	20	w
PRICEDRIVEN	4	4	s
PRODUCTLIABILITY	4	4	e
PRODUCTPIRACY	17	9	w
REGULATORYADJUSTMENT	19	15	w
ROLLOUT	20	15	n
STIRRING	10	18	e
TRACKING	6	6	s