Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	9	12	se
BRANDEQUITY	14	1	s
COMPETITIVEADVANTAGE	9	11	s
IMAGE	1	15	e
INNOVATORS	8	11	n
LAGGARDS	19	13	s
LAUNCHTACTICS	19	13	n
MARKETTESTING	15	17	w
MICROMARKETING	17	19	n
MINIMARKETS	11	3	s
PACKAGING	13	1	s
PERMANENCE	6	7	s
PRICEDRIVEN	20	20	n
PRODUCTLIABILITY	1	2	s
PRODUCTPIRACY	5	14	n
REGULATORYADJUSTMENT	15	2	s
ROLLOUT	2	20	e
STIRRING	7	17	n
TRACKING	15	16	w