Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	20	18	w
BRANDEQUITY	17	14	n
COMPETITIVEADVANTAGE	20	11	s
IMAGE	17	2	sw
INNOVATORS	10	17	n
LAGGARDS	1	10	n
LAUNCHTACTICS	14	18	n
MARKETTESTING	16	20	n
MICROMARKETING	3	3	s
MINIMARKETS	9	17	e
PACKAGING	11	2	e
PERMANENCE	12	15	n
PRICEDRIVEN	7	17	n
PRODUCTLIABILITY	4	20	n
PRODUCTPIRACY	11	2	s
REGULATORYADJUSTMENT	9	2	s
ROLLOUT	9	1	e
STIRRING	19	17	n
TRACKING	11	8	nw