Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	16	12	nw
BRANDEQUITY	4	10	s
COMPETITIVEADVANTAGE	16	11	s
IMAGE	6	13	s
INNOVATORS	7	4	s
LAGGARDS	19	17	n
LAUNCHTACTICS	11	5	s
MARKETTESTING	10	3	s
MICROMARKETING	6	14	n
MINIMARKETS	8	6	s
PACKAGING	1	1	e
PERMANENCE	1	14	n
PRICEDRIVEN	5	13	n
PRODUCTLIABILITY	17	1	s
PRODUCTPIRACY	18	3	s
REGULATORYADJUSTMENT	13	2	s
ROLLOUT	12	20	n
STIRRING	19	10	n
TRACKING	13	20	w