Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	20	6	sw
BRANDEQUITY	5	16	n
COMPETITIVEADVANTAGE	11	18	e
IMAGE	10	15	nw
INNOVATORS	10	15	e
LAGGARDS	20	5	w
LAUNCHTACTICS	20	5	sw
MARKETTESTING	20	17	nw
MICROMARKETING	3	18	n
MINIMARKETS	20	17	w
PACKAGING	10	1	e
PERMANENCE	10	1	w
PRICEDRIVEN	9	4	e
PRODUCTLIABILITY	4	18	n
PRODUCTPIRACY	4	18	ne
REGULATORYADJUSTMENT	20	2	s
ROLLOUT	18	15	n
STIRRING	19	15	n
TRACKING	6	18	ne