Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	2	18	e
BRANDEQUITY	19	6	w
COMPETITIVEADVANTAGE	2	11	s
IMAGE	17	15	w
INNOVATORS	8	16	n
LAGGARDS	4	17	n
LAUNCHTACTICS	5	5	s
MARKETTESTING	17	5	s
MICROMARKETING	2	3	e
MINIMARKETS	19	19	w
PACKAGING	7	6	s
PERMANENCE	6	18	n
PRICEDRIVEN	6	18	ne
PRODUCTLIABILITY	2	4	e
PRODUCTPIRACY	6	18	e
REGULATORYADJUSTMENT	2	5	e
ROLLOUT	1	5	s
STIRRING	9	19	w
TRACKING	20	5	s