Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	13	15	se
BRANDEQUITY	2	8	se
COMPETITIVEADVANTAGE	13	11	s
IMAGE	13	9	sw
INNOVATORS	13	9	w
LAGGARDS	17	13	s
LAUNCHTACTICS	20	5	sw
MARKETTESTING	3	7	e
MICROMARKETING	3	2	s
MINIMARKETS	19	17	n
PACKAGING	2	18	e
PERMANENCE	13	4	w
PRICEDRIVEN	1	17	n
PRODUCTLIABILITY	2	18	n
PRODUCTPIRACY	16	4	s
REGULATORYADJUSTMENT	20	2	s
ROLLOUT	20	1	w
STIRRING	5	5	e
TRACKING	13	6	w