Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	18	6	nw
BRANDEQUITY	1	1	e
COMPETITIVEADVANTAGE	18	10	n
IMAGE	18	14	nw
INNOVATORS	10	18	w
LAGGARDS	9	5	w
LAUNCHTACTICS	9	5	s
MARKETTESTING	19	8	s
MICROMARKETING	16	6	s
MINIMARKETS	3	7	s
PACKAGING	12	2	s
PERMANENCE	12	2	w
PRICEDRIVEN	11	13	n
PRODUCTLIABILITY	10	5	s
PRODUCTPIRACY	5	8	s
REGULATORYADJUSTMENT	13	2	s
ROLLOUT	2	18	n
STIRRING	1	18	n
TRACKING	4	18	n