Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	e
BRANDEQUITY	16	4	w
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	e
INNOVATORS	17	6	s
LAGGARDS	16	5	w
LAUNCHTACTICS	19	20	w
MARKETTESTING	3	3	e
MICROMARKETING	3	3	s
MINIMARKETS	5	7	se
PACKAGING	12	10	ne
PERMANENCE	2	13	n
PRICEDRIVEN	4	19	e
PRODUCTLIABILITY	4	19	ne
PRODUCTPIRACY	4	4	s
REGULATORYADJUSTMENT	19	2	sw
ROLLOUT	20	1	w
STIRRING	15	17	w
TRACKING	6	6	e