Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	14	9	ne
BRANDEQUITY	20	12	n
COMPETITIVEADVANTAGE	14	10	n
IMAGE	14	12	ne
INNOVATORS	14	12	nw
LAGGARDS	18	11	s
LAUNCHTACTICS	1	4	s
MARKETTESTING	4	13	n
MICROMARKETING	4	13	e
MINIMARKETS	14	18	w
PACKAGING	5	20	e
PERMANENCE	14	17	nw
PRICEDRIVEN	14	17	w
PRODUCTLIABILITY	2	4	s
PRODUCTPIRACY	19	20	n
REGULATORYADJUSTMENT	3	2	s
ROLLOUT	7	13	ne
STIRRING	3	15	e
TRACKING	14	13	nw