Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	s
BRANDEQUITY	4	20	e
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	w
INNOVATORS	7	7	e
LAGGARDS	16	15	n
LAUNCHTACTICS	15	8	s
MARKETTESTING	18	13	n
MICROMARKETING	3	3	e
MINIMARKETS	20	11	n
PACKAGING	19	6	s
PERMANENCE	2	10	s
PRICEDRIVEN	2	10	e
PRODUCTLIABILITY	4	4	e
PRODUCTPIRACY	2	8	e
REGULATORYADJUSTMENT	19	15	w
ROLLOUT	2	12	e
STIRRING	18	5	w
TRACKING	6	6	e