Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	6	se
BRANDEQUITY	18	4	s
COMPETITIVEADVANTAGE	11	6	e
IMAGE	9	11	sw
INNOVATORS	10	2	w
LAGGARDS	14	3	w
LAUNCHTACTICS	16	5	w
MARKETTESTING	7	16	e
MICROMARKETING	4	17	e
MINIMARKETS	15	1	w
PACKAGING	1	11	s
PERMANENCE	11	15	e
PRICEDRIVEN	4	6	s
PRODUCTLIABILITY	1	11	e
PRODUCTPIRACY	17	20	w
REGULATORYADJUSTMENT	19	2	sw
ROLLOUT	12	9	w
STIRRING	18	18	w
TRACKING	17	6	s