Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	e
BRANDEQUITY	9	1	se
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	s
INNOVATORS	8	1	se
LAGGARDS	7	4	se
LAUNCHTACTICS	7	1	se
MARKETTESTING	4	17	e
MICROMARKETING	3	3	s
MINIMARKETS	2	5	s
PACKAGING	11	9	nw
PERMANENCE	19	1	s
PRICEDRIVEN	1	2	s
PRODUCTLIABILITY	19	1	w
PRODUCTPIRACY	4	4	s
REGULATORYADJUSTMENT	19	2	sw
ROLLOUT	20	1	s
STIRRING	6	15	e
TRACKING	6	6	s