Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	ne
BRANDEQUITY	1	6	s
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	s
INNOVATORS	7	7	e
LAGGARDS	16	15	nw
LAUNCHTACTICS	4	19	e
MARKETTESTING	3	16	e
MICROMARKETING	3	3	e
MINIMARKETS	3	3	s
PACKAGING	18	2	w
PERMANENCE	10	8	e
PRICEDRIVEN	4	4	s
PRODUCTLIABILITY	4	4	e
PRODUCTPIRACY	4	1	e
REGULATORYADJUSTMENT	19	15	w
ROLLOUT	20	15	nw
STIRRING	6	15	n
TRACKING	6	6	e