Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	13	6	nw
BRANDEQUITY	3	1	s
COMPETITIVEADVANTAGE	13	10	n
IMAGE	13	14	se
INNOVATORS	4	16	n
LAGGARDS	17	1	s
LAUNCHTACTICS	16	14	n
MARKETTESTING	2	7	s
MICROMARKETING	18	14	n
MINIMARKETS	14	15	n
PACKAGING	7	12	s
PERMANENCE	11	6	s
PRICEDRIVEN	7	12	n
PRODUCTLIABILITY	10	19	n
PRODUCTPIRACY	6	16	n
REGULATORYADJUSTMENT	8	19	n
ROLLOUT	12	10	s
STIRRING	17	8	s
TRACKING	19	17	n