Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	8	12	se
BRANDEQUITY	13	8	s
COMPETITIVEADVANTAGE	8	11	s
IMAGE	7	12	w
INNOVATORS	17	8	s
LAGGARDS	2	6	s
LAUNCHTACTICS	1	17	n
MARKETTESTING	18	20	n
MICROMARKETING	6	7	s
MINIMARKETS	11	12	n
PACKAGING	9	1	s
PERMANENCE	12	4	s
PRICEDRIVEN	15	2	s
PRODUCTLIABILITY	7	20	n
PRODUCTPIRACY	19	20	n
REGULATORYADJUSTMENT	14	19	n
ROLLOUT	9	19	n
STIRRING	2	13	s
TRACKING	16	17	n