ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

I J G A A C L X I X C P Z M X S C N F I
Z V I Z J Z L B L E Q G D H Z J F C O L
I D U F P O F Y L I M A F Y P P A H B U
D F I I Z X H D E V O R P M I / W E N Z
M T Z E W I S C I T S I T A T S V A E X
K X B L E X S Y A S T R E P X E A R C P
U T G B D H J L F E X F A E R X R T C E
O D H M B B M E O R Y A T Y E C Z S H V
P C Y U Y E C W J K Q M B O P I P T J P
G K ? H G U O N E L O O C U E T H R N E
V K N U S O B O E Y D U K T T E M I N U
D S F M L O P F T Y Z S T H I M G N G B
J N D O O G C I L B U P F S T E A G Z O
T Z W R B X D I A C U E L S I N H S J Y
N N W N M H K S R T A O Q F O T E Q J J
H U T Q Y E I K D I F P U V N N X X Z V
V V E M S C D O H A K L O R S J M J Q A
R X O N I S W F M R G E Q E P I Q I U G
U J O L F N E S L A V M S W O N E T J M
C B C I T N A M O R J W A T T Y K C D M
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# # # # # # # # # # # # # # # # # # # #
3# # # # # # # Y L I M A F Y P P A H # #
4# # # # # # # D E V O R P M I / W E N #
5# # # E # # S C I T S I T A T S V A # #
6# # # L # # S Y A S T R E P X E # R # #
7# # # B # # # # # # # F # # R X # T # #
8# # # M # # # # # # # A # Y E C # S # #
9# # # U # # # # # # # M B O P I # T # #
10# # ? H G U O N E L O O C U E T # R # #
11# # # U S # # # # # D U # T T E # I # #
12# # # M L # # # # Y # S # H I M # N # #
13# # D O O G C I L B U P # # T E # G # #
14# # # R B # # I A # U E # # I N # S # #
15# # # # M # K S # T # O # # O T E # # #
16# # # # Y E I # D # # P # # N N # # # #
17# # # # S C # O # # # L # # S # # # # #
18# # # N # # W # # # # E # E # # # # # #
19# # O # # N # # # # # # S # # # # # # #
20# B C I T N A M O R # # # # # # # # # #
Word X Y Direction
BASIC  1013sw
COOLENOUGH?  1210w
EVERYBODYLIKES  1111sw
EXCITEMENT  166s
EXPERTSAYS  166w
FAMOUSPEOPLE  1210s
HAPPYFAMILY  183w
HEARTSTRINGS  184s
HUMBLE  410n
HUMOR  410s
NEW/IMPROVED  184w
PUBLICGOOD  1213w
PUTDOWN  1213sw
REPETITION  157s
ROMANTIC  1020w
SENSES  1814sw
SNOB  517sw
STATISTICS  165w
SYMBOLS  517n
YOUTH  148s