ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

F M I G N L B W P J C Y B F X H E A V Z
T U J N K Q Y O X E V E I N I E G U Y J
U N A W J B S Y L I M A F Y P P A H E L
O V E K I D U D E V O R P M I / W E N H
E Q K M U B X O Q E I U G G I N V A W C
X E G U E N F K K F B T Z J S E H R O E
G H F X R T H A F L E L Q U R H W T H W
Z S N B S W I N I A P V G Y I M M S A R
V C U J H F X C S O M C B A S I C T V S
J I K V L X G G X L R O E A W A P R I Y
O T L U A O O G O E D O U M H J E I W A
B S N W O D T U P Y N L M S S E S N E S
R I Z D R N F E L O M E X A P B B G M T
G T W C Y U T I U U A N Q F N E P S J R
Y A T L Q I K Y K T Z O Q L G T O P P E
P T S T T E K D F H O U Z F H N I P R P
M S R I S Y M B O L S G V B A G N C L X
S D O Q S N E L B M U H U M O R L B Q E
M N M C F Y O W X L F ? J S I N S U Z Y
D X Z A A I Y B I Z F Y B U L K Z A O R
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2T # # # # # # # # # # # # # # # # # # #
3# N # # # # # Y L I M A F Y P P A H # #
4# # E # # # # D E V O R P M I / W E N #
5# # # M # # # # # # # U # # # # V A # #
6# # # # E # # # # # B # # # # E # R # #
7# # # # # T # # F L # # # # R # # T # #
8# S # # # # I # I A # # # Y # # # S # #
9# C # # # # # C # # M C B A S I C T # S
10# I # # # # G # X # R O # # # # # R # Y
11# T # # # O # # # E D O U # # # # I # A
12# S N W O D T U P Y # L M S S E S N E S
13# I # D # # # E L O # E # A P # # G # T
14# T # # # # T I # U # N # # N E # S # R
15# A # # # I K # # T # O # # # T O # # E
16# T # # T E # # # H # U # # # # I P # P
17# S # I S Y M B O L S G # # # # # C L X
18# # O # # N E L B M U H U M O R # # # E
19# N # # # # O # # # # ? # # # # # # # #
20# # # # # # # B # # # # # # # # # # # #
Word X Y Direction
BASIC  139e
COOLENOUGH?  1210s
EVERYBODYLIKES  1111sw
EXCITEMENT  1011nw
EXPERTSAYS  2018n
FAMOUSPEOPLE  1210se
HAPPYFAMILY  183w
HEARTSTRINGS  184s
HUMBLE  1218w
HUMOR  1218e
NEW/IMPROVED  184w
PUBLICGOOD  134sw
PUTDOWN  912w
REPETITION  1110sw
ROMANTIC  1110se
SENSES  2012w
SNOB  517se
STATISTICS  217n
SYMBOLS  517e
YOUTH  1012s