ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

D O B B H N O I T I T E P E R Q Q D C E
S W R E B I B O T D B E J I S Q N W Y L
A Q L S O E L V R F E L A U Q J X V Y S
S M A S N K Y Q S Y G X F V W Q K I L P
G D A H S T A T I S T I C S M M M W I A
T P K R Y E X P E R T S A Y S S W Y M A
S K C C M D K X F D O L Z G Y G D W A P
C I S A B D P I Z P R M W Z C N A D F G
I U L G O V E Y L V S F U H I I U E Y V
E Y I C L B P J C Y W A G H T R I V P Q
B M D B S X G M T S D M S T N T R O P I
Z S ? H G U O N E L O O C U A S P R A N
U W T B O Z Y G V M T U B O M T M P H O
Y C H H O D R V M R M S A Y O R Z M U L
G D D O O G C I L B U P E O R A Y I M D
Y B T N E M E T I C X E O N K E Y / B Q
W A C M T U X D A W D O V B S H V W L V
R W I Y C N W O D T U P K E W E U E E L
R U B S B D H M E Q X L M A C A S N B V
Q W I P V B N I V P R E P T F L Z N F Z
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # N O I T I T E P E R # # # # #
2# # # # B # # # # # # # # # # # # # # #
3# # # # O # # # # # # # # # # # # # Y #
4# # # # N # # # # # # # # # # # # # L #
5# # # # S T A T I S T I C S # # # # I #
6# # # # Y E X P E R T S A Y S S # # M #
7# # # # M # K # # # O # # # # G # # A #
8C I S A B # # I # # # M # # C N # D F #
9# # # # O # # # L # # F U # I I # E Y #
10# # # # L # # # # Y # A # H T R # V P #
11# # # # S # # # # # D M # T N T # O P #
12# # ? H G U O N E L O O C U A S # R A #
13# # # # # # # # # # # U B O M T # P H #
14# # # # # # # # # # # S # Y O R # M U #
15# # D O O G C I L B U P E # R A # I M #
16# # T N E M E T I C X E # N # E # / B #
17# # # # # # # # # # # O # # S H V W L #
18# # # # # N W O D T U P # # # E # E E #
19# # # # # # # # # # # L # # # # S N # #
20# # # # # # # # # # # E # # # # # # # #
Word X Y Direction
BASIC  58w
COOLENOUGH?  1212w
EVERYBODYLIKES  1111nw
EXCITEMENT  1216w
EXPERTSAYS  66e
FAMOUSPEOPLE  1212s
HAPPYFAMILY  1913n
HEARTSTRINGS  1616n
HUMBLE  1913s
HUMOR  1410nw
NEW/IMPROVED  1818n
PUBLICGOOD  1215w
PUTDOWN  1218w
REPETITION  151w
ROMANTIC  1515n
SENSES  1214se
SNOB  55n
STATISTICS  55e
SYMBOLS  55s
YOUTH  1414n