ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

I Z I K P Q N Y O Z A E B Q B X O J J Z
M U T N A B X B N C M Q N G Y L P E T H
K R O M U H T V Z O Y O U K Z E E N H U
Q E M B J U J S G N I R T S T R A E H X
R H B B K C E I C G Z T Y M O K V W A P
U Z B K N N S Y A S T R E P X E M / P Y
H B I O S P F U F F F S M A R P D I P R
U Q V E P I Z I M A R H N Y Q S G M Y Y
K G S W I V D C M H M K B H D O C P F T
Q E ? H G U O N E L O O C A B R U R A N
D G A U S N Q U W C D B U X S T I O M E
G S I M L H T U O Y T G K S D I Q V I M
H Z R B O U P V L Q G F Q O P U C E L E
Q N J L B D Q I I C G K W Y V E A D Y T
X Q T E M Y K Q J Q J N L E B P O A M I
O K Z L Y E H K D O O G C I L B U P A C
J Z X T S T A T I S T I C S J V Z W L X
B A M N W K C V O F K E V Y S M V Y X E
Y N O I T I T E P E R O M A N T I C B M
A B C B P M X H S N K O L I K F T W C V
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# # # # # # # # # # # # # # # # # # # #
3# R O M U H # # # # # # # # # # # N # #
4# # # # # # # S G N I R T S T R A E H #
5# # # # # # E # # # # # # # # # V W A #
6# # # # # N S Y A S T R E P X E # / P #
7# # # # S # # # F # # # # # R # # I P #
8# # # E # # # # # A # # # Y # # # M Y #
9# # S # # # # # # # M # B # # # # P F T
10# # ? H G U O N E L O O C A # # U R A N
11# # # U S # # # # # D # U # S T # O M E
12# # # M L H T U O Y # # # S D I # V I M
13# # # B O # # # L # # # # O P # C E L E
14# # # L B # # I # # # # W # # E # D Y T
15# # # E M # K # # # # N # # # # O # # I
16# # # # Y E # # D O O G C I L B U P # C
17# # # # S T A T I S T I C S # # # # L X
18# # # N # # # # # # # # # # # # # # # E
19# N O I T I T E P E R O M A N T I C # #
20# B # # # # # # # # # # # # # # # # # #
Word X Y Direction
BASIC  139se
COOLENOUGH?  1210w
EVERYBODYLIKES  1111sw
EXCITEMENT  2018n
EXPERTSAYS  166w
FAMOUSPEOPLE  1210se
HAPPYFAMILY  194s
HEARTSTRINGS  184w
HUMBLE  410s
HUMOR  63w
NEW/IMPROVED  184s
PUBLICGOOD  1816w
PUTDOWN  189sw
REPETITION  1119w
ROMANTIC  1119e
SENSES  84sw
SNOB  517sw
STATISTICS  517e
SYMBOLS  517n
YOUTH  1012w