ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

K E X G U G Z N O I T I T E P E R F M M
U F P G O R C F G Q D K A C Q G S Z T B
Y V W S L W Z P Y ? Z R X Q M F D F O X
W Z P E L R O M U H U M B L E V V N C K
V M X S U R H E I G S L O B M Y S J L N
X J M N M S N K P U P H E X K E T R Z Y
X T D E R S B K W O A T P A K D A M E F
J H C S F Y D G Y N B U V I B Y T H H Q
B A I G P A F F K E O O L V W D I L N Y
F V T N J S S A H L T Y C A T O S D J R
G S N I D T L S M O D H U B P O T Z B R
B V A R F R K B X O R O R Y N G I M B U
V I M T D E H E B C U T C W Z C C F L R
F O O S X P R Y A F G S O L U I S W X D
C S R T C X R V S C H D P M Q L C O W Y
D E A R Z E L O I W T A Z E X B U Z J R
U L O A V H U W C U S K H W O U Z S S M
X F N E W / I M P R O V E D P P N Q L W
I R C H A P P Y F A M I L Y I X L R X Z
U O Q P H Z X A T N E M E T I C X E C T
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # N O I T I T E P E R # # #
2# # # # # # # # # # # # # # # # # # # B
3# # # S # # # # # ? # # # # # # # # O #
4# # # E # R O M U H U M B L E # # N # #
5# # # S # # # # # G S L O B M Y S # # #
6# # # N # # # # # U # H # # # E T # # #
7# # # E # S # # # O # T # # K # A # # #
8# # C S # Y # # # N # U # I # # T # # #
9# # I G # A F # # E # O L # # D I # # #
10# # T N # S # A # L # Y # # # O S # # #
11# # N I # T # # M O D # # # # O T # # #
12# # A R # R # # # O # # # # N G I # # #
13# # M T # E # # B C U # # W # C C # # #
14# # O S # P # Y A # # S O # # I S # # #
15# # R T # X R # S # # D P # # L # # # #
16# # # R # E # # I # T # # E # B # # # #
17# # # A V # # # C U # # # # O U # # # #
18# # N E W / I M P R O V E D # P # # # #
19# # # H A P P Y F A M I L Y # # L # # #
20# # # # # # # # T N E M E T I C X E # #
Word X Y Direction
BASIC  913s
COOLENOUGH?  1012n
EVERYBODYLIKES  1111ne
EXCITEMENT  1820w
EXPERTSAYS  616n
FAMOUSPEOPLE  1012se
HAPPYFAMILY  419e
HEARTSTRINGS  418n
HUMBLE  104e
HUMOR  104w
NEW/IMPROVED  418e
PUBLICGOOD  1618n
PUTDOWN  918ne
REPETITION  171w
ROMANTIC  315n
SENSES  48n
SNOB  175ne
STATISTICS  175s
SYMBOLS  175w
YOUTH  1210n