ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

A H N N E Z J K H A P P Y F A M I L Y D
W A M S W W F T U E Y X T O G R E T W W
P Y E N L O B O M L U Z Q Q U Z Z Y M K
Q P F E J O D W O P R O M A N T I C E W
V X D W V H B T R O I E H G W H H U H F
X A G / L E J M U E X Q P R N P L A K L
N E S I D A R Z Y P X U M E F W Q F S D
T T D M Q R S Y L S U C I D T T S F C G
F D C P V T L I B U C B I N N I X D D O
U E S R A S T F S O X F L T U Z T Q F L
I O E O T T V F O M D K E I E D C I F K
U L S V G R P L P A X Y M K C M N Y O G
S E N E O I E H G F D D L M P G E W Y N
E L E D H N L F N Z Q F H I Z S O N I P
U B S K O G V Q C C T T S G K P I O T Z
Z M A U R S S Y A S T R E P X E C N D U
X U G S R F R S C I T S I T A T S A Q A
F H T L I L Q U Z X F P L T E R J N V D
? C B S S C O B M J O U T T R T C V O M
F Z Z B D U T S A Z I O T S T G C D X B
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # N # # # # H A P P Y F A M I L Y #
2# # # S W # # # U E # # # O # # # # # #
3# # # N L O # # M L # # # # U # # # # #
4# # # E # O D # O P R O M A N T I C # #
5# # # W V H B T R O # E # # # # H # # #
6# # # / # E # M U E # # P # # # # # # #
7# # # I # A R # Y P X # # E # # # # # #
8# # # M # R # Y # S U C # # T # # # # #
9# # # P # T # # B U C B I # # I # # # #
10# # S R # S # # # O # # L T # # T # # #
11# # E O # T # # O M D # # I E # # I # #
12# # S V # R # L # A # Y # # C M # # O #
13# E N E # I E # # F # # L # # G E # # N
14# L E D # N # # # # # # # I # # O N # #
15# B S # O G # # # # # # # # K # # O T #
16# M A U # S S Y A S T R E P X E # # D #
17# U G S # # # S C I T S I T A T S # # #
18# H # # I # # # # # # # # # # # # N # #
19? # # # # C # # # # # # # # # # # # O #
20# # # # # # # # # # # # # # # # # # # B
Word X Y Direction
BASIC  215se
COOLENOUGH?  1010sw
EVERYBODYLIKES  1111se
EXCITEMENT  106se
EXPERTSAYS  1616w
FAMOUSPEOPLE  1010n
HAPPYFAMILY  91e
HEARTSTRINGS  66s
HUMBLE  218n
HUMOR  91s
NEW/IMPROVED  44s
PUBLICGOOD  107se
PUTDOWN  107nw
REPETITION  114se
ROMANTIC  114e
SENSES  315n
SNOB  1717se
STATISTICS  1717w
SYMBOLS  108nw
YOUTH  131se