ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

Y H I A K B Q E R Y B L B M R S K P Q E
R S U S I F Q H D V Q K D I U D T X N P
E C A N D M C R B G G A P J M V R W Z T
P I H E A R T S T R I N G S D X I H V K
E T A W V F O E O J D P D N C U Y G Y Q
T S P / P E X P E R T S A Y S J V S Q U
I I P I Z X R B M F U B E X I N L E Z X
T T Y M K C H Y N A L D N X W I S U V E
I A F P C I S A B M C J H O Y K M H I T
O T A R W T S N H O S F D Z K U I D Y T
N S M O X E W Z O U D T Z D D E R V T S
N G I V B M Y L T S U Y O U T H O F S T
Y E L E J E E M E P U B L I C G O O D D
L L Y D T N B N I E O E Q I S H K D E F
Y B B M O T S K R O W M M C K E L M O T
Y M U U Z E P A O P A O L E Y E N A M N
K U G T S W M I I L S L O B M Y S N O B
J H U M O R Y C M E C I T N A M O R R L
? D X U J B V Y V M A W E D I I K A M N
X D D T R F H Z W X N C C E M E R P S A
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2R S # # # # # # # # # # # # # # # # # #
3E C # N # # # # # # # # # # # # # # # #
4P I H E A R T S T R I N G S # # # # # #
5E T A W V # # # # # # # # # # # # # # #
6T S P / # E X P E R T S A Y S # # # # #
7I I P I # X R # # F # # # # # N # # # #
8T T Y M # C # Y # A # # # # W # # # # #
9I A F P C I S A B M C # # O # # # # # #
10O T A R # T # # # O # # D # # # # # # #
11N S M O # E # # O U D T # # # # # # # #
12# # I V # M # L # S U Y O U T H # # # #
13# E L E # E E # E P U B L I C G O O D #
14# L Y D # N # N # E # # # I # # # # # #
15# B # # O T S # # O # # # # K # # # # #
16# M # U # E # # # P # # # # # E # # # #
17# U G # S # # # # L S L O B M Y S N O B
18# H U M O R # # # E C I T N A M O R # #
19? # # # # # # # # # # # # # # # # # # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
BASIC  99w
COOLENOUGH?  1010sw
EVERYBODYLIKES  1111se
EXCITEMENT  66s
EXPERTSAYS  66e
FAMOUSPEOPLE  1010s
HAPPYFAMILY  34s
HEARTSTRINGS  44e
HUMBLE  218n
HUMOR  218e
NEW/IMPROVED  44s
PUBLICGOOD  1013e
PUTDOWN  1013ne
REPETITION  12s
ROMANTIC  1818w
SENSES  1012sw
SNOB  1717e
STATISTICS  211n
SYMBOLS  1717w
YOUTH  1212e