ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

U B Z F M E V K Z Q W L X A I U F R H K
U B W Y Z Q C C I T N A M O R Q V J P S
W L O V V N I Z N X P T S G J O Z E K T
Z U D N G D W D M J C E A E M Z G M K A
S E J J S D R O W M H L U V S Y O F E T
A S Z L Y E A P D Z D P B J N N L O T I
X U I L M S K T X T H O F P O S E Q I S
L A Y R B V A I Y J U E T A I Y Z S H T
Q O D O O G C I L B U P I P T A P G A I
R E B M L Q Z V L Y X S L H I S U N U C
F B G U S D V X P Y D U D T T T Y I I S
Y E ? H G U O N E L O O C U E R Y R J D
V H A U V B J Z P H H M B O P E J T J I
A Z F M I I C G O O H A A Y E P B S I R
V F J B U F L I X P S F S B R X K T S E
F P N L A S T N E M E T I C X E X R K U
Y D E E N R S C U Z U K C Q I Y V A R S
C B N E Z N A D E V O R P M I / W E N T
N M A W P K G Y L I M A F Y P P A H O X
M F Y V D P E I Q K K Q X Q M J V A H C
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# B # # # # # C I T N A M O R # # # # S
3# # O # # N # # # # # # S # # # # # # T
4# # # N # # W # # # # E # E # # # # # A
5# # # # S # # O # # # L # # S # # # # T
6# # # # Y E # # D # # P # # N N # # # I
7# # # # M # K # # T # O # # O S E # # S
8# # # R B # # I # # U E # # I Y # S # T
9# # D O O G C I L B U P # # T A # G # I
10# # # M L # # # # Y # S # H I S # N # C
11# # # U S # # # # # D U # T T T # I # S
12# # ? H G U O N E L O O C U E R # R # #
13# # # U # # # # # # # M B O P E # T # #
14# # # M # # # # # # # A A Y E P # S # #
15# # # B # # # # # # # F S # R X # T # #
16# # # L # # T N E M E T I C X E # R # #
17# # # E # # # # # # # # C # # # V A # #
18# # # # # # # D E V O R P M I / W E N #
19# # # # # # # Y L I M A F Y P P A H # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
BASIC  1313s
COOLENOUGH?  1212w
EVERYBODYLIKES  1111nw
EXCITEMENT  1616w
EXPERTSAYS  1616n
FAMOUSPEOPLE  1212n
HAPPYFAMILY  1819w
HEARTSTRINGS  1818n
HUMBLE  412s
HUMOR  412n
NEW/IMPROVED  1818w
PUBLICGOOD  129w
PUTDOWN  129nw
REPETITION  1515n
ROMANTIC  152w
SENSES  188nw
SNOB  55nw
STATISTICS  202s
SYMBOLS  55s
YOUTH  1414n