ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

D Q D U N S T A T I S T I C S S V E P J
R B U L Q G K C U R W O S Z H C U W L X
O R P N H R M I Z A O Y D J J H Z E X O
R F H E A R T S T R I N G S O D H S M B
S P A W V S A W T B J N R I N U N B N L
R O P / C E X P E R T S A Y S S I O Q N
Q J P I E X R E P E T I T I O N F E C N
Y T Y M T C D Y O U T H J Q C L D J I G
G E F P C I S A B O C F D E T S B Z T X
I V A R C T F A M O U S P E O P L E N D
Z G M O T E L V O M D U U J Q T I O A M
W J I V L M J L K X T Y B W O J S Y M R
S E L E A E E E J D Z J L C C F E Z O D
Y L Y D F N S Y O D H D I I Z F S R R R
Z B K O O T Z W W Y E I C A K B N L B T
G M J U W B N C J C E L G E S E E M Y O
N U G O H B F A Q Q S L O B M Y S S U T
F H U M O R R C O N V W O O K N L Z K Q
? Z X I T Y D D O R A Y D L O S W Z H C
Q H O G Y M X Q Y Z W B S B C W Y P P H
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # S T A T I S T I C S # # # # #
2# # # # # # # # # # # # # # # # # # # #
3# # # N # # # # # # # # # # # # # # # #
4# # H E A R T S T R I N G S # # # # # #
5# # A W V # # # # # # # # # # # # # # #
6# # P / # E X P E R T S A Y S # # # # #
7# # P I # X R E P E T I T I O N # # C #
8# # Y M # C # Y O U T H # # # # # # I #
9# # F P C I S A B # C # # # # # # # T #
10# # A R # T F A M O U S P E O P L E N #
11# # M O # E # # O # D U U # # # # # A #
12# # I V # M # L # # T Y B # # # S # M #
13# E L E # E E # # D # # L # # # E # O #
14# L Y D # N # # O # # # I I # # S # R #
15# B # # O T # W # # # # C # K # N # # #
16# M # U # # N # # # # # G # # E E # # #
17# U G # # # # # # # S L O B M Y S # # #
18# H U M O R # # # # # # O # # N # # # #
19? # # # # # # # # # # # D # O # # # # #
20# # # # # # # # # # # # # B # # # # # #
Word X Y Direction
BASIC  99w
COOLENOUGH?  1010sw
EVERYBODYLIKES  1111se
EXCITEMENT  66s
EXPERTSAYS  66e
FAMOUSPEOPLE  1010e
HAPPYFAMILY  34s
HEARTSTRINGS  44e
HUMBLE  218n
HUMOR  218e
NEW/IMPROVED  44s
PUBLICGOOD  1310s
PUTDOWN  1310sw
REPETITION  77e
ROMANTIC  1914n
SENSES  1717n
SNOB  1717sw
STATISTICS  61e
SYMBOLS  1717w
YOUTH  88e