ADVERTISING
The following is a list of twenty advertising appeals. Do you know how each appeal works?
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BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH
| R | S | H | Z | W | W | N | J | Y | B | Z | B | C | N | C | V | W | M | G | S |
| Z | U | U | M | H | X | I | G | D | G | A | F | Z | I | E | E | A | P | Z | V |
| S | I | M | B | G | N | I | Q | J | O | N | E | T | T | T | Y | N | C | K | F |
| U | F | B | R | K | F | W | M | P | I | U | E | T | H | C | N | A | V | X | U |
| R | T | L | W | S | C | M | O | J | P | U | L | H | E | U | V | A | W | D | J |
| K | O | E | N | Y | E | I | G | D | D | Q | P | G | K | N | N | W | M | R | D |
| H | G | O | D | M | Y | K | S | T | T | G | O | S | F | O | S | N | A | O | N |
| E | B | K | Y | B | C | U | I | A | T | U | E | V | P | I | Y | O | D | Y | R |
| G | Q | D | O | O | G | C | I | L | B | U | P | Y | G | T | A | M | E | L | I |
| Y | F | X | Q | L | J | D | J | A | Y | K | S | E | H | I | S | W | V | I | R |
| V | Y | U | M | S | L | P | T | L | L | D | U | M | T | T | T | V | O | M | O |
| O | P | ? | H | G | U | O | N | E | L | O | O | C | U | E | R | X | R | A | Q |
| I | B | D | U | A | B | I | X | H | E | K | M | B | O | P | E | P | P | F | F |
| Y | N | O | M | V | N | I | N | O | T | D | A | E | Y | E | P | D | M | Y | Q |
| E | L | D | O | V | I | Q | B | N | O | O | F | V | J | R | X | Q | I | P | O |
| U | L | K | R | K | W | T | N | E | M | E | T | I | C | X | E | J | / | P | Y |
| Z | L | I | S | T | A | T | I | S | T | I | C | S | U | P | N | V | W | A | I |
| G | M | S | E | S | N | E | S | G | N | I | R | T | S | T | R | A | E | H | E |
| B | C | Q | C | H | S | X | B | X | B | A | K | N | U | R | N | X | N | D | I |
| R | X | S | R | I | O | F | Z | Q | G | B | I | X | A | K | R | Q | Y | Y | I |
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